View from Seed

JANUARY 24, 2018

Fareed Mosavat is the product lead for Upgrades and Expansion at Slack, focused on revenue growth for Slack’s small business customers. Prior to InVision, Jessica held several senior marketing roles at HubSpot, helping the company grow from $18m to $130m+ in revenue, and from a private company through a successful IPO. Back to Top).

Operations 176

Operations Cofounder Technical Review Angel Investor 176

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Software By Rob

JANUARY 25, 2012

And the funds came from revenue generated by my portfolio of web applications and websites that I’ve built over the past several years. This acquisition is a long story, but if you have a few minutes let me tell you the best parts. But within 24 hours we were off and running, discussing a potential acquisition.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Your goal here is to sustain revenue and your position in the market. Decline: New user sign-ups and revenue begins to decrease. X demos booked in introduction, X revenue in growth).

Product 96

Product Social Media Audience Software Review 96

Haystack

JANUARY 13, 2020

Plaid is known within the startup and VC community as a strong company, but it is also a relatively quiet company in terms of its own PR and social media chatter. Windfall events are almost required to extend one’s lifespan in the Bay Area these days, and this acquisition certainly qualified as one for those involved.

Acquisition 74

Acquisition Cap Table API Venture Capital 74

YoungUpstarts

FEBRUARY 21, 2019

No matter what a business owner needs an app for — accounting, communication, brainstorming, compliance, financial transactions, employee evaluations, advertising & promotions, collaborations, creativity, management, PR, customer relations, eCommerce, web design — there’s an app for that, and it’s probably free.

Cloud 113

Cloud eCommerce Security Advertising 113

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

View from Seed

MARCH 22, 2016

Even if you’re in the pre-revenue, pre-seed or seed stage, there are still ways to get on a reporter’s radar. A business publication may care less about the technical nuances, but you can bet they’ll want to hear about your numbers and your strategy for raising revenue. This one is tricker in the pre-revenue stage.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Both Sides of the Table

JANUARY 11, 2014

I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals. It’s why some companies are testing whether building applications on KIK might lead to better customers acquisition.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. And there’s this other thing called “gross margin,” which shows the quality of your revenue. How much ad revenue does TripAdvisor make?

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. Suddenly, our revenue from these campaigns dropped by 50%.

Conversion 133

Conversion Technical Review Channel Engineer 133

Steve Blank

APRIL 23, 2018

The entrepreneur who founded and grew the largest startup in the world to $10 billion in revenue and got fired is someone you have probably never heard of. A version of this article appeared in the Harvard Business Review. Elon Musk, Alfred Sloan, and entrepreneurship in the automobile industry. But not for Durant.

Michigan 275

Michigan Cofounder Stock Forecast 275

Hearpreneur

JANUARY 19, 2018

It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. 3- Triple our revenue and grow our base. We have two key goals for 2018: To grow our user base to more than 1 million and triple our revenue. 1- Efficiency. #2- 2- Two goals.

Detroit 92

Detroit Entrepreneur Technical Review Revenue 92

ConversionXL

MARCH 19, 2020

Laura Blue of LaunchLink PR corroborates Gerhardt’s message : It is during these times that brands need to be especially considerate about what and how they are communicating to customers, partners and stakeholders. Even less does it mean high transaction volume or revenue. The problem is that a low CPM doesn’t mean a high ROAS.

Marketing 121

Marketing Campaign Non-Compete Lean 121

YoungUpstarts

AUGUST 14, 2013

Coupled with the rise of SOLOMO – Social, Local and Mobile - companies should tap on these socio-psychological attributes to generate revenue through social commerce. Flip the Funnel : Harness your happy customers to be a volunteer sales force, deploying them as your customer acquisition team.

Technical Review 145

Technical Review Social Media Curation Mobile 145

ConversionXL

OCTOBER 7, 2021

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. Slow skimming. These channels should take priority.

Product 142

Product Marketing Software Review Social Media 142

Both Sides of the Table

NOVEMBER 9, 2012

Often they are “soft landings” for PR purposes. So, too, does PR. You need to understand motives of buyer (talent, product, revenue, strategic purchase) and where you fit in. Both can hurt you in an acquisition. The median VC exit price for deals is $70 million (FLAG Capital via Bryce.VC). Often it does.

Technology 323

Technology PR Startup IPO 323

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Customer journey maps should include a combination of content marketing, paid advertising, customer service, PR, and email at every touchpoint. total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

Hearpreneur

MARCH 14, 2018

Much of our growth is planned, such as most of the acquisitions we have made over the last decade (there have been eight in all, with a couple that were unforeseen opportunities that we reacted to almost on the spot), but sometimes things happen that no one can anticipate. Thanks to Anna Crowe, Crowe PR ! #13- Everyone wins this way!

Entrepreneur 95

Entrepreneur PR Technical Review Non-Compete 95

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Social Media Distribution PR 190

Cracking the Code

FEBRUARY 23, 2011

It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. revenues while large caps are trading at 6.4x. Impact of the recession on SaaS Sales&Marketing pr. Wednesday, February 23, 2011. SaaS Multiples: Recovery or Bubble? What happened?

Software Review 101

Software Review Technical Review Valuation Europe 101

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. IdeaLab has created 75 companies, leading to 8 IPOs, 35 or so acquisitions and more than 5 companies worth in excess of $1 billion.

Product 350

Product Tuvalu Dilution Incubator 350

ConversionXL

OCTOBER 25, 2018

Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM. How many customers and much revenue could this channel bring if successful? Scale of investment.

Demand 132

Demand Vertical Campaign Channel 132

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). It just happens to be large, dominant and willing to share revenue with you. Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

ConversionXL

SEPTEMBER 15, 2020

Do what’s best for the customer—even if it doesn’t grow revenue. A few of the features Monzo built, however, go against revenue generation in favor of doing what’s best for customers. It’s not the only example of Monzo serving customers at the expense of potential revenue. Test novel ways of solving the same problem.

Customer 85

Customer Community Revenue Software Review 85

crowdSPRING Blog

OCTOBER 14, 2010

Acquisitions: Pulling Back the Covers – [link]. Internet Advertising Hits New Revenue Record – [link]. Startup Sales – Why Hiring Seasoned Sales Reps May Not Work – [link]. Future M Start-Up Marketing Boot Camp Recap – [link]. Some of the smartest people you work with don’t think like you at all.” – [link].

Social Media 90

Social Media Small Business Design Media 90

Both Sides of the Table

JULY 1, 2015

“the ecommerce company gained fauxmentum by raising artificially high amounts of venture capital and spent lavishly on customer acquisition despite long payback periods and questionable LTV” __. I’m not saying you shouldn’t grow engineering or do PR. But as with any sales advice, revenue diversity matters.

Balance Sheet 150

Balance Sheet eCommerce Venture Capital Acquisition 150

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

JANUARY 18, 2022

Marketing initiatives include campaigns, content, PR, and interactions with your target audience or customer. A focus on brand awareness and brand lift, while harder to measure with numbers and revenue, contributes to overall growth by widening your customer base and deepening your relationship with them.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Steve Blank

MARCH 18, 2011

VC’s worked with entrepreneurs to build profitable and scalable businesses, with increasing revenue and consistent profitability – quarter after quarter. With Netscape’s IPO , there was suddenly a public market for companies with limited revenue and no profit. 1970 – 1995: The Golden Age. Thus began the 5-year dot-com bubble.

Internet 334

Internet IPO Silicon Valley Agile 334

Cracking the Code

MARCH 12, 2010

Given the predictability of SaaS GAAP revenues on a quarterly basis, the fact that the 08/09 projections were unchanged is not a surprise. Given that the revenues are not growing very fast, this means that most of the companies have reduced their sales force and focused on productivity improvement. ► 10/04 - 10/11. (2).

Software Review 63

Software Review Technical Review Cloud Forecast 63

Software By Rob

NOVEMBER 15, 2011

I received the following question from a reader: I was wondering if you had any thoughts on cost of customer acquisition for freemium businesses. We are obviously hitting social media, PR, etc. quite hard, but I don’t think paid acquisition could possibly work here. Photo by stevendepolo. My Thoughts. Adjust the Funnel.

Acquisition 56

Acquisition Customer Bootstrapping Viral 56

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Hearpreneur

JANUARY 20, 2021

Specifically, here is what we’re planning to work on: Quadruple our gross revenue and total cases/consultations. Add an income stream (new area of practice) that will be diversifying our business’ revenue. 2- Cut down customer acquisition costs. Ideally, I’d like to hire two more attorneys. Photo Credit: Mark Lizada.

Entrepreneur 118

Entrepreneur Mobile Valuation Global 118

Duct Tape Marketing

NOVEMBER 23, 2016

When used appropriately, it will help your organization increase revenue, cut unnecessary expenditures and deliver better customer experiences by: enabling you to see what content, tactics, and channels are driving qualified leads; ensuring that you are appropriately “segmenting” leads generated based on their sales readiness.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Cracking the Code

NOVEMBER 10, 2009

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

Software Review 48

Software Review Technical Review IPO Cloud 48