crowdSPRING Blog

NOVEMBER 1, 2013

Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Entrepreneur PSA – Advertising Businesses are Hard | Seth’s Blog - crowdspring.co/1aHHgHS. 1aBcbJi.

Social Media 94

Social Media Small Business Design Media 94

ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more. What's interesting is the assumptions that go into that vision of scaling.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. And there’s this other thing called “gross margin,” which shows the quality of your revenue. How much ad revenue does TripAdvisor make?

Startup 150

Startup Seed Money DC Software Review 150

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. 80-90% software products vs. 40-50% advertising products) and company maturity (e.g., customer acquisition cost or CAC).

Sales 50

Sales Technical Review Software Review B2B 50

VC Cafe

OCTOBER 23, 2022

I was recently in a board meeting for one of my portfolio companies, and we had a discussion that must happen in almost every board meeting. The CEO shared the revenue target for the year at X, and the revenue target for next year at 3X. One of the board members asked a simple question: “Why is revenue our North Star KPI?”

Metrics 179

Metrics Revenue B2C Portfolio 179

Hearpreneur

FEBRUARY 13, 2022

8- More home buyers, low mortgage rates, data management, virtual reality and automated advertising. They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. Thanks to Amanda Doherty, Amanda Doherty Press ! #8- Photo Credit: Corey Tyner. Photo Credit: Cody Candee.

Artificial Inteligence 106

Artificial Inteligence Software Review Technical Review Entrepreneur 106

ConversionXL

MARCH 19, 2020

Use that intelligence to inform product portfolio and investment choices.”. can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” Even less does it mean high transaction volume or revenue. Premium-brand market leaders [.] Image source ).

Marketing 121

Marketing Campaign Non-Compete Lean 121

Start Up Blog

AUGUST 15, 2019

Make sure your own and control where you build your assets and revenue streams. He said “Yeah, about that – well, I’ve changed my mind, and now to reach those same people you invested in my ‘Platform’ to connect with – you need to pay me again – to advertise to them. I own and control it.

Channel 48

Channel Portfolio Metrics Search 48

www.readwriteweb.com

MARCH 7, 2011

Since most companies have little to no revenue, who else has already invested in the deal is heavily weighted to prove value. Instead of investors holding onto proprietary connections and introductions for their portfolio companies, these relationships are being displaced by the dominate social networks ( Facebook , Linkedin , Quora ).

Technical Review 50

Technical Review Due Diligence Startup Angel Investor 50

abovethecrowd.com

OCTOBER 17, 2013

I immediately reached out to the founder and CEO, Katrina Lake , who had previously worked for another Benchmark portfolio company in the fashion space, Polyvore. Also, many of these companies were built with heavy doses of advertising spend, a clear red-flag in our book. For starters, the business metrics are quite compelling.

eCommerce 62

eCommerce Technical Review North America San Francisco 62

Startup Lessons Learned

NOVEMBER 17, 2008

Managers in this area have to take a portfolio approach, promoting ideas that work and might make good candidates for further investment. Growth - when you have existing customers, the pressure is on to grow your key metrics day-in day-out. Getting educated about advertising, agencies, and.

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

Version One Ventures

JUNE 23, 2015

With software products at lower price points, companies need to make up revenue via volume. are the right one for your buyer persona (our portfolio company, Outreach.io With the emergence of SaaS, the sales process became more transactional and less about relationships. enables such tests).

Sales 60

Sales Software Analytics Portfolio 60

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. The opportunity to transact at the point of purchase increases the sheer number of revenue opportunities.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

reidhoffman.org

NOVEMBER 12, 2013

It doesn’t matter whether an entrepreneur is in our portfolio, whether we’re considering an investment, or whether we’re casually meeting for the first time. we had no revenue. But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Rob Go

JANUARY 8, 2014

It’s been a yearly tradition for me to share a semi-quantitative view into our portfolio at NextView. Three years ago, I published our first “Stroll through the portfolio” and I’ve published updates each year in January. Here is a quick rehash of some of the metrics I’ve shared in the past.

Syndicate 45

Syndicate Syndication Portfolio Advertising 45

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally.

Framework 163

Framework Marketing Metrics Audience 163

BeyondVC

MAY 18, 2007

I first met David in 1996 when he made his move from offline to online advertising as my prior fund invested in the initial round of 24/7. With AQuantive, Microsoft will get advertiser relationships and a platform from which to build a real online business. The post Internet Ad Frenzy – what’s next?

Internet 60

Internet RSS SEM Advertising 60

BeyondVC

FEBRUARY 11, 2006

For all of my portfolio companies, I like to know what the 4-5 key drivers of the business are. Finetuning our RPM is an ongoing process but now for each dollar we spend on generating traffic, I am confident that it will return much more than a dollar in revenue to the company. Does each new customer make money or lose money for you?

Early Stage 74

Early Stage Portfolio Metrics Revenue 74

Venture Chronicles

DECEMBER 20, 2011

The Business of Social Networks: We have seen a coalescing of business models form around social networks and not surprisingly the vast majority of them are evolutions of advertising models. This will work but as companies demand more (see next prediction) the ad driven model will evolve in ways not previously seen.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

crowdSPRING Blog

APRIL 24, 2015

Why Revenue Isn’t the Most Important Financial Metric for Startups buff.ly/1DhyQo4. BASIK on Pratt Portfolios on.be.net/1G0HbP9. Will the New Concierge Economy Mean the End of the Errand? nymag.com/daily/intellig…. Having constraints helps you to succeed … Constrained – buff.ly/1JRykD9. 1D65BVn.

Small Business 48

Small Business Design Social Media Startup 48

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! This is exactly why the Page Value metric (in the past called $index value) was created.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Analytics 131

Analytics Marketing Campaign Metrics 131

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

What I mean by that is startups nowadays that raise money have absolutely ludicrous metrics. So in other words, the bottom line is you’re not prepared right now in terms of the market, the product, the metrics anyway for VC, and it doesn’t sound like you’d be happy with VC. How do you split revenue?

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Occam's Razor

FEBRUARY 7, 2022

You can sign up here – I donate all revenues to charity. Perhaps one of the most difficult ones is to figure out complex relationships over long periods of time: Does brand advertising ( sometimes hideously also called “upper funnel” ) actually drive performance outcomes in the long run ? Don’t test for a vanity metric.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. If they enroll in the course but don't start the course, we don't make much money (maybe some cancellation fees, but come on, that is a pathetic revenue source). They do everything. for a while. Go, knock 'em dead!

Analytics 139

Analytics Aggregator Channel B2B 139

Agile VC

AUGUST 12, 2011

At NextView, we spend a substantial portion of our time trying to help our portfolio companies prepare for growth as “venture scale” businesses. ” The challenge is that while there’s a simple answer, it’s not one that can be easily distilled into a set of metrics that can be followed as a cookie cutter plan.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

Occam's Razor

JANUARY 7, 2019

Grab the revenue number for the company. Does Facebook advertising really work better than TV? In addition to the macro-outcome of revenue). Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. Understand your personal impact, obsess about improving it.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

JUNE 1, 2010

of advertising spend because we don't have much of a choice. You can measure revenue and economic value! Leverage powerful metrics like Loyalty, Recency , Brand Perception , Task Completion Rate , Size of Second Level Network , Competitive Share of Voice and more. Yet we accept it. For every dollar you spend!

Marketing 92

Marketing Channel Web Metrics 92

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? All while constantly optimizing your portfolio via controlled experiments. Fill it with the best web metrics to measure success.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

SEPTEMBER 21, 2015

Companies should optimize for the portfolio of visits (multiple!) When you compute outcomes, you'll quickly realize 2-in-1s are not going to have a business impact (you would go from query volume to current best CTR to conversion rates to AOV to total revenue or profit). If that single visit is a success, hurray! This is insane.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Simply because it all comes down to the incentives you create.

Metrics 152

Metrics Analytics Search Channel 152