Remove B2B Remove B2C Remove Customer Remove Early Stage
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The high road to building an enterprise SaaS company

The Next Web

The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. However, we argue that in the long run, B2B companies can be more capital efficient than B2C companies, achieving maximum traction at minimal investment.

B2C 132
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Top 3 Mistakes Early Stage Founders Make

OnlyOnce

I divided my response into “early stage” and “later stage” founders. Here’s a summary of what I said about early stage founders. Lots of market traction is great — but is all that traction coming from the same type of customer? no next round).

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

Max and his partners interviewed and analyzed over 650 early-stage Internet startups. Today they released the first Startup Genome Report — a 67 page in-depth analysis on what makes early-stage Internet startups successful. They tend to lose the battle early on by getting ahead of themselves. Congratulations.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

In many cases, customers are more willing to give out their info when rewards are at stake, like discounts or sales. Stefan Thomke of MIT’s Sloan Management Review recently wrote that memorable experiences can drive customer decisions as much as price and functionality. Gamification isn’t the domain of B2C or gaming sites alone.

Email 151
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How To Get Ready To Participate In An Acceleration Program

YoungUpstarts

If this happens, the risk of having an unpleasant experience is much higher, as an early stage startup cannot afford 7 months off the correct path. More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. It was all hypothetical.

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Pitch Deck Month: “Is It Working?” (aka the “Traction” Slide)

View from Seed

You’re obviously not showing charts of user growth, number of customers, or revenue. But even as a concept stage company there are ways to show progress with your business. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round. B) Post-Product Companies.

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Selecting Your Investors

OnlyOnce

If you’re fortunate enough to have built a really strong early stage company, you will find yourself in the position of being able to pick from a number of potential venture investors. Look for VC portfolios that have a lot of “like” companies (B2B, B2C, media, tech, etc.). They’ll get you customers.

Valuation 133