Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Never bother to sign up for their own email campaigns (to see how much they stink). Email people who have placed orders, asked them for their frustrations. Answer tech support emails for a day.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. And what metric should you focus on in this proper end-to-end view? Now compare returns rate for Facebook and AOL and Email and … on and on. Identify the Real Business Profitability Point: B2B. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JUNE 11, 2014

From B2C to B2B. You add your email address, that's it. Take any metric you want. Because this is solving for the whole family of Unilever products, they can nicely showcase the entire portfolio of products that were used to deliver the hair look-feel-awesomeness. Pick any metric you want. Feel better?

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Go to the RSS / Email sign up page and sign up. No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). What to look for: I am really looking for a balanced portfolio of traffic sources.

Web 139

Web Analytics eCommerce Campaign 139

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

SEPTEMBER 21, 2015

The text/data rich horrid creations whose primary purpose in life it to try and work when emailed out. Second, when you email out your 58 slide data stuffed monstrosity, no one will read it. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. A delightful mess.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? All while constantly optimizing your portfolio via controlled experiments. Fill it with the best web metrics to measure success.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. I've used Sunbursts to do the same with keyword portfolios. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. Nothing happens.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

alexpoole.info

AUGUST 14, 2012

I suppose I could email them and ask for their source… Perhaps it’s anecdotal/qualitative, not quantitative research. Your email address will not be published. Eyetracking metrics (book chapter). metrics (1). Alex Poole. User experience design and research. Site français. Skip to content. Deliverables.

Technical Review 85

Technical Review Software Review Design Web 85

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. This unique branded nickname serves for voice access, fax access, SMS, website and email as well as a physical address for Post Office service.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Email Integration. Email marketing. Sendgrid : Need to send email out to users? They make sure that your emails never to go spam folders. Updated Business tools for Startups. Mockingbird.

Software Review 53

Software Review Technical Review Startup 53