ReadWriteStart

JANUARY 20, 2020

Unfortunately, however, our love affair with startups is unfounded, especially as it relates to those who may be looking to provide, market to or target their product/service to the startup segment. Startups Can’t Compete With Big Brands Many startups like to enter markets already dominated by some of the world’s largest brands.

Sweat Equity 78

Sweat Equity Non-Compete Startup Azure 78

View from Seed

JULY 17, 2019

There may be many fewer series A investors in your home market than elsewhere. The quality, network, or experience of your local investors is likely fairly different from those in other markets. The risk tolerance or expected pricing of investors in your home market may be markedly different from investors in other markets.

San Francisco 243

San Francisco Cofounder B2B Seed Stage 243

David Teten

JANUARY 11, 2020

The challenge is that my time and money budget for “influencing”–content creation and marketing– is minimal. Also, since I’m not trying to be a full-time marketer, I can’t use some of the standard celebrity techniques. But for B2B sales, meeting people in person is often mandatory. Tech stack.

Social Media 60

Social Media Technical Review Media Private Equity 60

The Startup Magazine

JUNE 26, 2018

A name is a label by which animate or inanimate things are called or referenced. When we think about names, pictures or qualities are evoked from the good to the grotesque. Therefore a good business name and slogan are key. Your business name is as important as a good business tax regimen. So, WHAT’S IN A BUSINESS NAME?

Naming 92

Naming eCommerce Startup Database 92

David Teten

SEPTEMBER 23, 2017

The extreme example of this are algorithmic investors in the public markets, who design algorithms which trade on the designer’s behalf, as opposed to making trading decisions directly. High-frequency trading, algorithmic by its nature, is estimated to account for at least 50% of US equity markets trading volume. . 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

David Teten

SEPTEMBER 5, 2014

I’ve written on the expert network industry a fair amount in the past: see How to Earn More Consulting Revenue from Expert Networks and How Executives Can Work with Private Equity and Venture Capital Portfolio Companies. We’re not mainly for B2B companies or later stage companies or anything like that. We kind of bring it all together.

New York 114

New York Technical Review Networking Advisory Board 114

Version One Ventures

JANUARY 4, 2017

While we’re ready to look ahead and embrace 2017, here’s a quick recap of the major activity across our portfolio last quarter. Portfolio companies in the news. Frank + Oak (who was named innovator of the year by Canadian Business) announced the launch of its 50/50 Founders’ Fund , in partnership with General Assembly.

Seattle 128

Seattle Portfolio Seed Stage Canada 128

Duct Tape Marketing

APRIL 14, 2022

Why Partnerships Are The Future Of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency.

Marketing 88

Marketing Affiliate Channel Software Review 88

Version One Ventures

JULY 19, 2018

With Amazon capturing nearly 50% of US e-commerce market , it may seem that there isn’t much room for a new marketplace focused on products. B2B marketplaces. Alibaba is a household name for anyone doing business in or purchasing from China, and the company has grown into an international e-commerce empire.

Disintermediation 110

Disintermediation B2B Differentiation Aggregator 110

View from Seed

JANUARY 10, 2022

In that same original blog post, we also outlined the unfortunate phenomenon that occurs when the market collapses: capital tends to flow towards founders with established VC relationships and away from folks who may be equally talented but are several steps removed from investor networks. Who we are. We’re upping our offering!

San Diego 156

San Diego San Francisco Alabama Valuation 156

Rob Go

OCTOBER 14, 2012

At the time, I think we didn’t even had a name for the fund. OUR PORTFOLIO. I’ve done little portfolio overviews from time to time. In over half of our portfolio companies, we have invested pre-product. 9 that are B2B. But we feel pretty good about the progress of the portfolio so far.

New Hampshire 50

New Hampshire Croatia Omaha Portfolio 50

The Equity Kicker

FEBRUARY 6, 2012

Our portfolio company Conversocial has done a fantastic job recently raising their profile on a limited budget. Their marketing strategy has two related strands, firstly assume a position of thought leadership centred around the founder and CEO, Josh March, and secondly generate press coverage by intelligent use of data.

Leadership 117

Leadership Marketing PR Social Media 117

The Equity Kicker

SEPTEMBER 3, 2014

We’re looking for great entrepreneurs with great ideas that attack big markets. We define that broadly to include any consumer facing business where there is a clear transaction/purchase and B2B companies that sell to ecommerce companies. Three examples from our portfolio: Thread.com is a free personal shopping service.

Partner 112

Partner Founder Cofounder eCommerce 112

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

APRIL 11, 2022

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing. Increase your premium pricing Referrals also allow you to diversify your pricing portfolio and charge a premium for your product or service. Referrals are invaluable to any business.

Programming 85

Programming Small Business Advisory Board B2B 85

Rob Go

JULY 18, 2019

There may be many fewer series A investors in your home market than elsewhere. The quality, network, or experience of your local investors is likely fairly different from those in other markets. The risk tolerance or expected pricing of investors in your home market may be markedly different from investors in other markets.

San Francisco 48

San Francisco Cofounder B2B Seed Stage 48

Cracking the Code

JANUARY 28, 2008

Online marketing has revolutionized consumer marketing by providing a clear return on each dollar spent and making the marketer accountable for results. Online marketing changed it. Want to be the best marketer on earth? Overall, I spent about 1/3 of my time looking at Web 2.0 Watch this! at 8:41 PM. William Smith.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

David Teten

NOVEMBER 14, 2019

These options provide you capital and also market validation for desire for your product. . I have a whitelist of investors I recommend to my portfolio…and a blacklist which I guide them to avoid. There are countless examples, e.g., most of the large B2B banks , Kapitus , Kalamata Capital , United Capital Source , etc.

SBIC 60

SBIC SBA Cap Table Database 60

David Teten

APRIL 1, 2011

I hope that you can join us Monday night, April 4, midtown NYC, at a panel on “Innovation in Private Company Liquidity-Online Merger Markets, Social Media, Secondary Markets, Non-US Markets, Private Equity, and the Disappearing IPO” The program is sponsored by the HBS Club of New York and the HBS Angels of NY.

Private Equity 68

Private Equity Merger IPO Equity 68

ConversionXL

SEPTEMBER 22, 2020

While there’s nothing wrong with trying to guest post on larger sites, if you don’t have a large portfolio of quality content, it can be a struggle to break through the noise. Most guest posts contain an author bio that contains keywords like “working for XYZ,” “founder of XYZ,” “marketer at XYZ,” and so on. Instant delete.

Social Media 116

Social Media SEO Email Campaign 116

ConversionXL

OCTOBER 25, 2018

According to HubSpot , demand generation is “the umbrella of marketing programs that get customers excited about your company’s product and services.”. That sounds suspiciously like…marketing. For one, outbound marketing. Demand generation would not exist without the shift to inbound marketing.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

View from Seed

JANUARY 28, 2016

So when it comes to what the market regards as “pre-seeds,” we simply do the same things we typically do, but slightly tuned to this stage of company. Second, we tend to look for situations where the founder has very strong founder/market fit. Both aren’t public just yet, so I can’t reveal the company names at this point.).

Cofounder 120

Cofounder Finance Founder Syndicate 120

Brandanew

OCTOBER 22, 2015

Many of them are often struggling with funding, user engagement and discoverability, if I had to name the top three concerns. This optimism is often offset by the fact that there’s so many small businesses and Startups in competitive markets. You need to be good with one thing- creating and managing your product portfolio.

Hiring 100

Hiring Social Media Marketing B2C 100

View from Seed

JANUARY 11, 2023

Time to set real goals, iterate through real product pushes, craft real go-to-market strategies, make real introductions to downstream investors, the list goes on and on. However, participants are empowered to market to future funders that we are absolutely willing to do at least our pro-rata in the next round. This is true.

Programming 156

Programming Sacramento San Francisco Founder 156

View from Seed

FEBRUARY 16, 2021

Examples of such companies in our portfolio include WHOOP , which delivers personalized health insights via a wearable device, Devoted Health , which assists seniors in accessing Medicare Advantage, and Mighty Health , which helps individuals find a healthier path through coaching. Further capitalizing the company for success.

Seed Stage 285

Seed Stage Programming Finance B2B 285

View from Seed

JUNE 11, 2015

I’ve seen startups that name their corporate entity something random, for instance, while others decline to discuss their startup or wait to announce seed stage funding rounds as a result. If you have a longer time to get to market and/or can get private feedback from potential customers, being stealthy can help.

Stealth 120

Stealth Seed Stage Startup Software Review 120

Hearpreneur

NOVEMBER 24, 2018

eld of marketing and sales for Ciba- Geigy Pharmaceuticals before co-founding Noven Pharmaceuticals in 1986. Sablotsky continued her professional career as Vice-President of Portfolio Development for Jacobs Investments, LLC. How did you come up with your business name? Before Imalac, Noreen began her professional career in the

Founder 91

Founder Miami Cofounder 91

Occam's Razor

FEBRUARY 28, 2017

I encouraged a ladder of awesomeness type shift from third-party cookies to first-party cookies to browser based persistent-id systems (in place today) to cross-device digital ids to a unified online and offline id (I call it nonline id) to finally a named human id pan-all-existences. Truly omg coolness. Applying it to digital advertising….

Metrics 60

Metrics Analytics Acquisition Naming 60

Duct Tape Marketing

JULY 7, 2022

The Way To Raise Your Prices Without Losing Customers written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeb Blount. In this episode of the Duct Tape Marketing Podcast , I interview Jeb Blount. Take The Marketing Assessment: Marketingassessment.co. JebBlount.com. Salesgravy.com.

Customer 86

Customer B2B Framework Sales 86

YoungUpstarts

OCTOBER 26, 2019

Middle-class families and low-income earners are among those who are more likely to leave, given the difficulties in the housing market in California. The solution requires out-of-the-box thinking, and that’s precisely where a forward-thinking housing developer named Danny Haber is making tremendous progress.

San Francisco 113

San Francisco Oakland Developer California 113

Rob Go

JANUARY 28, 2016

So when it comes to what the market regards as “pre-seeds,” we simply do the same things we typically do, but slightly tuned to this stage of company. Second, we tend to look for situations where the founder has very strong founder/market fit. Both aren’t public just yet, so I can’t reveal the company names at this point.).

Cofounder 28

Cofounder Finance Founder Syndicate 28

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. The problem is Marketing and lack of imagination in using the web/digital channels. The problem, it turns out, is not data.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Ready to take this expansive journey to not just win at performance marketing and brand marketing? B2C sites like Travelocity and Fry's have not cornered the market on this. From a marketing perspective we have been on a quest to figure out how to personalize the user experience on our sites.

Design 150

Design Software Review Technical Review Mobile 150

online.wsj.com

SEPTEMBER 23, 2012

Loading… Markets. Loading… Market Data. Media & Marketing. Marketing & Strategy. NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. » More.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You understand a good amount of how this area of marketing works, you understand the company's goals. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses.

Stock 60

Stock Conversion Matching Audience 60

David Teten

MARCH 18, 2021

Investment theses are just hypotheses; the portfolio shows how accurate the hypothesis was. “Tech” means B2B Saas/Fintech or Consumer apps. However, we’d argue that for most smaller managers who are not brand names, it’s better to be highly identified in your niche than being a generalist.

Technical Review 78

Technical Review Cofounder Venture Capital Deal Flow 78