Remove Channel Remove Cost Remove Matching Remove Retention
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Cost per click: Track ad spending to improve performance Where to track CPC 12. Customer acquisition cost: Prevent reckless spending Where to track CAC 13. Traffic by channel: Find out where your visitors come from.

Metrics 105
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5 Best AI-Powered Applicant Tracking Systems Ranked | 2024

Transformify

Candidate Matching: AI can identify the best candidates for each job post by comparing each candidate's profile to the job requirements and the corporate culture. Predictive Analytics: AI is able to forecast future events, including candidate behaviour, performance, retention, and turnover, by using data and algorithms.

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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

The first step is to have a domain name that matches your business name. Second, focus on digital marketing channels that align with your target audience—SEO, social media, and email marketing have been invaluable for us. And that can make or break your customer retention, especially in the early stages.

eCommerce 132
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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. A study in the Harvard Business Review noted that increasing customer retention by 5% can generate a 25%-95% increase in profit. But how can we use it to retain more customers? Image Source.

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How To Keep Your Company Alive – Observe, Orient, Decide and Act

Steve Blank

Any place with a fixed cost that relies on foot traffic will come under pressure. Cut costs to stay alive for 24 months. Payroll costs/other variable costs. Ask yourself: Are there now new customers, new services and new channels to pursue? How can you shift focus to customer retention versus acquisition?

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A Strategy of Vibrant Colors: The Keys to Implementing Omnichannel Marketing

The Startup Magazine

Identification of the channels and the devices most used by your target customers, and then prioritizing these ensures you optimize the user experience for each channel, ensuring seamless integration and then reaping the rewards. Aligning Content With the Buyer Journey Of course, content is king and it always will be.

Marketing 147