View from Seed

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How to Structure a Modern, Customer-Driven Product Team

View from Seed

” The point is to focus on the customer better. All of the products and services that we create are ultimately connected with the customer. And the only way to figure out what’s right is to constantly talk to and involve customers. Second, reorganize around customer and team happiness. Yes, really.).

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2 Challenges of Startup Customer Development & How to Get Great Feedback Instead

View from Seed

Customer development” has become its own skill and body of knowledge, and there are some crucial nuances to understand up front before beginning your customer dev discussions. Talk and listen to customers instead. The gut reaction for many people is to approach customer research through some sort of survey methodology.

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What Do Your Customers Want to Buy?

View from Seed

You want to think about “what your customers want to buy” and then adjust your pitch accordingly. The post What Do Your Customers Want to Buy? I am by no means a sales or fundraising expert, but I’ve learned a bunch of lessons going through this process several times now. appeared first on NextView Ventures.

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NextView’s Investment in Sincera: Simplifying Digital Advertising with Metadata

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By providing essential tools, Sincera aids businesses in enhancing their products, thereby creating a collaborative environment for advertisers, publishers, and ad technology platforms customers to thrive.

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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

But ops & customer support is another 17-20% of revenue and arguably you couldn’t run the business if you took that away. Sales and marketing has been 30%+ basically forever, though undoubtedly Airbnb has enough brand recognition and loyal customers that if you turned off marketing spend then revenue would drop but not to zero.

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Hoping to Gain Startup Traction? Make Just One Customer Count

View from Seed

And then there’s the rest of us out there trying to get traction and go from 10 customers to 100 customers, $10,000 in MRR to $100,000 in MRR, etc. Getting traction is all about the hand-to-hand combat—one lead, one customer, one loyal fan at a time. Customer-Driven Copywriting. Treat Every Person as a Possible Fan.

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The Due Diligence Hierarchy of Pain

View from Seed

This includes things like: Making intros to portfolio companies that are potential customers. In a way, customer intros are always good, so this could also be done earlier in the process. Talking to your customers. A couple thoughts come out of this.