ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. Some goals may be measured by more than one metric. Take Booking.com.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Steve Blank

APRIL 23, 2018

The entrepreneur who founded and grew the largest startup in the world to $10 billion in revenue and got fired is someone you have probably never heard of. 2) Provide corporate management with near real-time divisional sales reports and budgets that indicated when they deviated from plan. billion in sales in today’s dollars).

Michigan 268

Michigan Cofounder Stock Forecast 268

abovethecrowd.com

FEBRUARY 27, 2019

Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay.

Internet 88

Internet Matching Vertical Hosting 88

Up and Running

OCTOBER 7, 2019

Think of them like this: If you have a critical sales milestone your company needs to meet by the end of the year, KPIs should deliver incremental evidence that you’re either headed in the right direction, or you’re not. . Sales KPIs. Revenue and wins by type: compare revenue and wins among existing and new businesses.

Founder 71

Founder Retention Metrics Technical Review 71

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Aug-15: Head of Sales (growth team). Apr-15: Head of Marketing (growth team). Jun-15: Community Manager (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

NOVEMBER 2, 2009

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. And I can even imagine cases where it might burn more cash than a traditional startup. Lets see why.

Lean 244

Lean Silicon Valley Startup RSS 244

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. Brand loyalty. Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

abovethecrowd.com

APRIL 17, 2013

With each hand, a small percentage of the pot is scraped off by the dealer, which in essence becomes the “revenue” for the casino. While casinos use the term “rake,” a plethora of interesting word choices exist which all describe the same thing – keeping a little bit of the revenue for the company that is running the service.

Europe 101

Europe Social Network Technical Review IPO 101

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

NOVEMBER 21, 2015

and concentrated on a single part of the supply chain – importing, distribution, wholesale, retail. These growing national companies were challenged to figure out how to organize an organization of increased complexity that resulted from their large size, and geographic scale as well as their horizontal and vertical integration.

Silicon Valley 120

Silicon Valley Venture Capital United States Technical Review 120

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Nobody has figured this out better than AwesomenessTV who not only has built an enormous online media presence but also packages and distributes shows for Nickelodeon.

South America 291

South America Colombia Mexico Vertical 291

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Copper’s Relationship Era does the same for the sales industry, and Dialpad’s Anywhere Worker paints a picture of simple, streamlined communication for SMBs.

B2B 133

B2B Marketing SEO Search 133

Steve Blank

NOVEMBER 16, 2009

In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” They’re putting money into web services/business – most without early revenue.

Customer Development 219

Customer Development Web Developer Customer 219

Austin Startup

FEBRUARY 25, 2020

We’re actually a distributed team, so we’re in both SF and LA. They won’t demand a five-year pro-forma revenue projection for a 10k pre-seed check. We have a distributed team for a reason, which is that if you cut your travel time to work completely, you actually have a lot more time to work efficiently.

Technical Review 65

Technical Review San Francisco Artificial Inteligence Cofounder 65

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. For example, How does sales differ from one market to another? Sales – What Channel to reach the customer?

Vertical 122

Vertical Silicon Valley RSS Marketing 122

Ben's Blog

AUGUST 31, 2020

But the resulting shift is correcting long-standing issues in small business lending around distribution and risk selection. Meanwhile, Stripe Capital launched lending partnerships with Lightspeed for its point of sale (POS) customers, as well as with the home service software provider Jobber.

IPO 36

IPO Stock Software Review API 36

Growthink Blog

FEBRUARY 27, 2010

revenues from internet video services spanning user-generated content to television shows and movies will exceed $7 billion this year. What is the future for good-old fashioned DVD rentals and sales? Video-on-demand alone is estimated to grow from a $1.1 How about Internet Video? Annual U.S.

Los Angeles 85

Los Angeles Silicon Valley Technical Review Distribution 85

Duct Tape Marketing

DECEMBER 20, 2022

Jason Bay is a leading sales expert, and he talks with other leading sales experts to get you the information you need. TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. It's not just about sales, right? I've recent episode, he talked about how much time you need to spend prospecting.

Marketing 96

Marketing Social Media Video Technical Review 96

Growthink Blog

JUNE 19, 2010

revenues from internet video services spanning user-generated content to television shows and movies will exceed $7 billion this year. What is the future for good-old fashioned DVD rentals and sales? Video-on-demand alone is estimated to grow from a $1.1 How about Internet Video? Annual U.S.

Los Angeles 76

Los Angeles Silicon Valley Technical Review IP 76

Steve Blank

AUGUST 31, 2009

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

Occam's Razor

JULY 24, 2018

In all, the Impact Matrix contains 46 of the most commonly used business metrics – with an emphasis on sales and marketing. There is one clear outlier (Nonline Direct Revenue – a very difficult metric to compute, so hurray!). Slice the matrix vertically along the time-to-useful dimension…. The Impact Matrix: A Joyous Deep Dive.

Analytics 93

Analytics Framework Metrics Algorithm 93

Austin Startup

AUGUST 7, 2017

Sometimes it’s because the business grows market-by-market, like Favor, or sometimes it’s that the business needs to grow its sales or programming teams in multiple cities. Some businesses can service all four cities with a single distribution hub in one of the cities, making it a unique market for launching new businesses.

Texas 97

Texas San Antonio Houston Dallas 97

Steve Blank

OCTOBER 31, 2014

But if you want to build a scalable startup you need to be asking how you can you get enough customers/users/payers to build a business that can grow revenues past several $100M/year. Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. sales office. Trip 2 to the U.S.

Global 335

Global Australia Silicon Valley China 335

Steve Blank

SEPTEMBER 14, 2009

Five Quarters of Profitability During the 1980’s and through the mid 1990’s startups going public had to do something that most companies today never heard of – they had to show a track record of increasing revenue and consistent profitability. billion for a company with less than $50 million in sales.

Silicon Valley 217

Silicon Valley IPO Technical Review Venture Capital 217

David Teten

DECEMBER 3, 2019

I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. The art of activating idle assets to bring in new revenue is occurring for both the service provider and the service creator. Cities are now becoming vertical again. The top down era of one size fits all.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Mucker Lab

DECEMBER 2, 2015

Most brilliant “Internet of Things” ideas are quicksand for capital unless you have the branding, vertical integration and customer lock-in that Apple achieved. However, the rise of the Internet equalized if not flipped the ratio as the web (and mobile) created a new product category and distribution platform.

Vertical 60

Vertical Widget Distribution China 60

YoungUpstarts

APRIL 27, 2018

Potential clients might know you, know you are active in a vertical and have a problem they need to solve, but they need to have a belief that you can do the work effectively. This is why people travel, offer free audits, and distribute research.

Developer 149

Developer Elevator Pitch Reputation Vertical 149

ConversionXL

AUGUST 5, 2014

A couple weeks ago, we dug into internal site search & found that in some cases , searches performed by only 10% of the site’s total traffic made up nearly 40% of the companies overall revenue. ” As international sales for global eCommerce is projected to reach $1.5 But we’ve only just scratched the surface.

Search 107

Search Design eCommerce Technical Review 107

Ben's Blog

APRIL 28, 2010

Jobs not only killed all the commodity hardware and the horizontal strategy; he went radically vertical. In the 80s, the invention of the CD completely revitalized the industry and led to (literally) record-breaking sales. Hastings wasn’t married to the old distribution model precisely because he invented it.

Technical Review 78

Technical Review Cofounder Technical Cofounder Software Review 78

The Next Web

DECEMBER 8, 2013

Today, Airbnb, oDesk and multiple second-hand fashion marketplace startups show that there are tons of untapped verticals where horizontal product platform cannot serve properly or where consumer simply prefer a more tailored brand. It turns out that network effects can be broken – Amazon and StubHub took on eBay in the mid 2000’s.

B2C 136

B2C B2B Demand Vertical 136

Start Up Blog

JANUARY 28, 2015

We are also seeing lots of backwards and forwards vertical integration. Distribution and data is where the power lies, it’s no longer in making things. While I think we can all agree it is inevitable, launches of self drive cars for sale to the general public are now touted as being as soon as 3 years away.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Start Up Blog

JANUARY 5, 2015

We are also seeing lots of backwards and forwards vertical integration. Distribution and data is where the power lies, it’s no longer in making things. While I think we can all agree it is inevitable, launches of self drive cars for sale to the general public are now touted as being as soon as 3 years away.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145

Hippoland

APRIL 17, 2015

The truth is, we have 50+ folks on staff at 500 from all over the world (except Antarctica) with expertise in different verticals. 500 is actually much more akin to a holding company with different businesses , because we have multiple arms that have different revenue streams. . And, we don’t just invest.

Entrepreneur 48

Entrepreneur Vertical Holding Company Portfolio 48

Rob Go

NOVEMBER 4, 2012

On #1, these are verticals that haven’t been touched by the Internet as directly because of some combination of: - high cost of sales vs revenue. - immature distribution channels. distributed and connected data transmitters and sensors. old school / conservative buyers. government regulation.

Vertical 57

Vertical Distribution Internet Government 57