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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

Marketing 353
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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Global 267
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Viral 348
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Even the Smartest VCs Sometimes Get it Wrong – Bill Gurley and Regulated Markets

Steve Blank

He illustrated his talk with regulatory horror stories in the telecom market , electronic health records , and Covid antigen tests. Unfortunately, for startups entering a regulated market following this advice this might not be the optimum path. But regulated markets are different. Regulation What’s regulatory capture?

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Revolutionizing Sales: Digital Marketing for Car Sales

The Startup Magazine

In an era where digital technology reigns supreme, car dealerships are increasingly turning to innovative automotive sales digital marketing strategies to boost sales and enhance customer experiences. This knowledge enables dealerships to tailor their marketing strategies, optimize user experiences, and drive sales effectively​​.

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Common Marketing Strategies for Education – Think-12 Advice

The Startup Magazine

Schools, like any other organization, need to engage in marketing efforts. Successful educational organizations spend a lot of money on marketing strategies. Social media marketing. The marketing of activities in higher education can be accomplished in a highly astute and cost-effective manner by using this strategy.

Marketing 137