Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid
ConversionXL
MAY 27, 2022
Clicks and conversions are typical KPIs for paid media. I spend time on social media sites, like Instagram. Not adjusting your paid media strategy. Where you might have optimized paid ads for conversions in a lead generation strategy , in a demand generation paid media strategy, you’re aiming for the top of the funnel too.
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