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How To Evaluate Your Company’s Value

YoungUpstarts

When you have started a company and built it from the ground up, it can sometimes be hard to value it objectively. To you, the business is everything, an emblem of all of those lingering doubts and 14-hour days on your journey to profitability. Look at Revenues. Consider Intangible Factors. Conclusion.

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Boost Holiday Sales With Zero Budget!

Rembrandt Communications

For example, maybe you offer free hot cider, gift wrapping, massages, story time for children, a holiday raffle, an ugly sweater contest, or something else? Have fun with it! Now, get the word out. Now, if you can’t think of anything, you can…. Join forces with another business or charity. Share your news! Monitor results.

Sales 244
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Profit. It’s not an ugly word.

Mike Michalowicz

shared his thoughts about profit and how his understanding of it had been flipped through Profit First. Check it out: “Profit was always an ugly word. I attended networking events with the mantra “Purpose Over Profit.” ” And I was applauded for it by other attendees.

Illinois 106
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On the (un?)importance of design

A Smart Bear: Startups and Marketing for Geeks

Does it matter? It must have mattered. Look how bad it was. So I wonder, did it really matter? Looks like everything objective is saying “it doesn’t matter.&#. I was really embarrassed by it.&# Was it the design that gave us that edge? — sleek new look. First the bounce-rate.

Design 253
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Six Big Problems You’ll Solve When You Apply Design Thinking To Your Learning And Development 

YoungUpstarts

Phillips, PhD, and Patti Phillips, PhD, are coauthors of “ The Business Case for Learning: Using Design Thinking to Deliver Business Results and Increase the Investment in Talent Development “ It’s no secret that learning and development departments are in a tough spot. Okay, prove it!”

Design 127
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How To Create A Brand Name For Your Company

Duct Tape Marketing

3:52] You’ve worked with a lot of pretty big names in your career – would you say that this idea is equally as important for a small business as it might be for a division of a Fortune 500 company? [5:20] 6:55] How important do you feel it is for a name to evoke some sort of emotion? [7:50] Marketing Podcast with Rob Meyerson.

Naming 77
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The Art of Customer Recovery: Transforming Negatives into Positives

Duct Tape Marketing

Jon Picoult (00:52): Hey, John, it's good to be here with you. Jon Picoult (01:05): Just lucky, I guess John Jantsch (01:07): I should have said, how does somebody choose to as well now, not doubting it, I just mean I always love hearing what story backs somebody into what they're doing now. So Jon, welcome to the show.