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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Successful demand generation campaigns break down silos between marketing and sales. Hugo Woodhead is the founder of Pilcro , which sells brand management software. Kim and his co-founder, Theo Lee, did the formal market research—including a thorough investigation of Kickstarter. Test launch tiny products. His solution?

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This Company Lets You Create Stunning Art With Your Own DNA

YoungUpstarts

In an interview with THE HINDU, Dna11’s Co-founder Nazim Ahmed shares that “I was working for a California-based biotech company, and had some templates of DNA images. He, along with the founders of DNA11, researched and established a partnership, thereby welcoming DNA art in India.

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Entrepreneurs are Everywhere Show No. 2: Anand Sanwal and Chris Shipley

Steve Blank

Anand Sanwal , co-founder and CEO of CB Insights ; and Chris Shipley , executive producer of MIT’s Solve initiative, joined me in the studio to discuss the day-to-day chaos of building a company. … You have to be an idiot as an investor not to demand that the team be balanced because that will put your company in a better place.

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What we can learn from the evolution of Content Management Systems

The Next Web

is the CEO and co-founder at ShoutEm , a self service mobile website and mobile apps creator, a ‘Wordpress for mobile apps.’. 2 nd decade (early 2000): The First Content Management Systems (CMS). Viktor Marohni? If you wanted a website, you had to pay someone a lot of money to set it up for you.

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Why Has Andreessen Horowitz Raised $2.7B in 3 Years?

Ben's Blog

That excitement took a sharp downhill turn when one of the top partners said to me, in front of my co-founders, “When are you going to get a real CEO?”. As we set out to design a venture capital firm that would enable founders to run their own companies, we began by asking: In what ways are professional CEOs superior to founder CEOs?

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Rover Cuddles Up to $12 Million

Feld Thoughts

We learned this dynamic in the early 2000’s with our investment in ServiceMagic. We loved the two founders, Michael Beaudoin and Rodney Rice, but knew very little about marketplace businesses or the home improvement category. We invested in the company in 1999 during the ascension of the Internet bubble.

Seattle 149
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

These companies get the prevention-promotion balance right by evaluating every aspect of their business model—making near-term changes that reduce costs now and after demand returns (unlike layoffs). Image source ). Here are some things you can do. Learn from forced efficiency. “I recession in 2009.”.

Marketing 121