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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.

Internet 114
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. and AdWords ads.

Metrics 165
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How is the VC Asset Class Doing?

View from Seed

At the time, I spent most of my time describing the metrics themselves and how VCs and their LPs evaluate performance based on these measurements. If you aren’t familiar with these metrics, I recommend reading the original post to get a sense of the numbers that I’ll be reviewing here. So, is this good or bad? That’s only 0.5X

LP 256
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Startup Location Is Still A Critical Success Factor

Startup Professionals Musings

But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. From 2006 to 2011, the number of startups founded and funded outside of California, Massachusetts, and New York, according to Wessel, has grown by almost 65%.

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Groupon's S-1: From Zero to Like? Billions in 30 Months ? AGILEVC

Agile VC

June 5, 2011. Filing Date: initial filing June 2, 2011. Run Rate Revenue: $2.6B (Q1 2011 annualized). Revenue Growth: 2241% YoY (2010 vs 2009), 1357% YOY (Q1 2011 vs Q1 2010). Run Rate Gross Profit: $1.1B (Q1 2011 annualized). Featured merchants (may not have tipped): 56.8K (Q1 2011), 66.3K (2010), 2.7K (2009).

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13 Ways to Make Your Online Business an Attractive Purchase

Up and Running

Tighten up Your Metrics and Reporting. Evaluate your metrics tracking and see where you’re losing data. 500, Forbes Most Promising Companies list, and Entrepreneur Magazine’s Hot 100 or 500 as acquisition prospect lists. Nordstrom bought the flash sales site Hautelook for $270 million in 2011. per member.

PR 103
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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

Wednesday, February 23, 2011. It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. ▼ 2011. (2). SaaS business metrics: why are they different? SaaS Multiples: Recovery or Bubble? What happened? sales and marketing. (10).