Remove 2014 Remove Cost Remove Metrics Remove Revenue
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. This is the model my customers referenced when I was selling them demand-gen software in 2014. If you’re in SaaS, expansion revenue is critical to success and, according to Profitwell , can separate you from your competition.

Demand 101
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 141
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Sabrina Parsons, ‘Small Business Owners, Start Tracking Your Financial Metrics’

Up and Running

The content of this article is based upon an interview conducted October 2014 with Sabrina Parsons , CEO of Palo Alto Software. For many small business owners – especially those who have turned a passion or hobby into a business – tracking metrics and numbers is a chore. Why manage by metrics? What can I do?

Metrics 106
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Investors Measure Entrepreneurs By Cashflow Mileage

Startup Professionals Musings

Cashflow is a basic survival metric for every startup. Things will cost more than you expect. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. You will make mistakes.

Burn Rate 262
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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

2014 is almost here. Here are my 10 rules for #winning in 2014. This is nothing compared to 2014 and beyond. Please stop being stupid in 2014. If you’re doing some you already know: the costs have gone through the roof! Ignore vanity metrics, segment super deep and don’t just rely on built-in reports.

PPC 123
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. It’s important to be able to identify the one to three channels that [are] working for you.” [via

Retention 113
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

They also come with higher costs and LinkedIn-specific platform limitations. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). LinkedIn video ad metrics. Image source ).

Video 129