YoungUpstarts

SEPTEMBER 10, 2018

If this happens, the risk of having an unpleasant experience is much higher, as an early stage startup cannot afford 7 months off the correct path. Here are two of the reasons we were not accepted: The market strategy is not clear. The market strategy made complete sense to me and my team members. It was all hypothetical.

Programming 124

Programming Chile B2B B2C 124

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

Austin Startup

JUNE 26, 2019

While the journey of JuiceBox Hero is coming to a close, we know that our small but mighty team’s commitment to innovation for women, families, and under-represented markets is far from over. The Skinny: Two years ago I embarked on a mission to bring to market a modern way for parents to find daycares and preschools. We did that?—?and

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

View from Seed

NOVEMBER 7, 2019

If you understand the premise of blitzscaling, it’s not truly growth at any and all cost… it’s a strategic mindset for building a company from scratch at previously unheard pace specifically where digital innovation enables capturing a large addressable market. Facebook becomes a $500B+ market cap company.

IPO 202

IPO Early Stage Cofounder B2C 202

David Teten

SEPTEMBER 23, 2017

The extreme example of this are algorithmic investors in the public markets, who design algorithms which trade on the designer’s behalf, as opposed to making trading decisions directly. High-frequency trading, algorithmic by its nature, is estimated to account for at least 50% of US equity markets trading volume. . 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Steve Blank

NOVEMBER 5, 2009

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. What are Early Stage VC’s Really Asking? Do they believe you have a big enough vision and market. Tons of advice is available on how to pitch , present and market your company.

Customer Development 266

Customer Development Developer Customer Silicon Valley 266

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

View from Seed

SEPTEMBER 11, 2019

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round. Once you cross the chasm of launching v1.0,

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

SoCal CTO

NOVEMBER 10, 2009

I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. It was also beneficial because I got some good experience with both B2B and B2C business models. After BITSource was successfully acquired, I moved to L.A.

Management 150

Management Product Entrepreneur Silicon Valley 150

Mike Michalowicz

OCTOBER 31, 2014

They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual. The post The Best Marketing Platform: Blogs?

Marketing 90

Marketing Social Media B2C Audio 90

Agile VC

NOVEMBER 7, 2019

If you understand the premise of blitzscaling, it’s not truly growth at any and all cost… it’s a strategic mindset for building a company from scratch at previously unheard pace specifically where digital innovation enables capturing a large addressable market. Facebook becomes a $500B+ market cap company.

IPO 100

IPO Early Stage Cofounder B2C 100

View from Seed

AUGUST 2, 2017

after WWII, were all a direct result of the mass market adoption of the automobile many decades earlier. Each of these categories represents a market opportunity in excess of $1 trillion, and each of them is ripe for disruption by digital technologies. Early-stage investing is still the only thing we do.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

VC Cafe

MARCH 27, 2022

Metaverse – it has both B2B and B2C applications. For the market to develop, new talent must come in to the space, and developers, designers, product managers etc, who are looking to enter this space must go through the ‘rabbit hole’ and face the steep learning curve. Source: Visual Capitalist.

Cofounder 179

Cofounder Venture Capital Equity 179

mashable.com

OCTOBER 5, 2012

Cezary Pietrzak is a New York-based creative marketer and growth strategist. He currently runs marketing at tech incubator QLabs and previously co-founded travel site Wanderfly. You can read his thoughts on startup marketing at www.cezary.co. Naming can be one of the most difficult challenges in the early stages of a startup.

Naming 84

Naming Startup Social Media RSS 84

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. If you over-perform, then you would have raised on better terms in the free market. In an early stage deal, you check the numbers to avoid getting exploited, but you make your decision based on the investors. Conveniently local.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

The Next Web

OCTOBER 17, 2013

Carlos Eduardo Espinal is a partner at Seedcamp , an early stage mentoring and investment program that engages startups through monthly Seedcamp Events, where entrepreneurs present their companies, network, receive mentoring, and compete for investment by Seedcamp. Seedcamp invests in approximately 20 companies annually.

Customer 128

Customer B2C Startup Early Stage 128

Mucker Lab

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? What should an early-stage startup founder focus on if they want to implement PLG? But for early stage founders, I think there are two particular scenarios where PLG can be really helpful.

Product 78

Product CTO Hire Startup Fractional CTO 78

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. If you over-perform, then you would have raised on better terms in the free market. In an early stage deal, you check the numbers to avoid getting exploited, but you make your decision based on the investors. Conveniently local.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

Reid Hoffman

AUGUST 17, 2021

Is it market understanding, is it experience, is it a particular set of personality traits? Now, if that’s the case – unless there’s some specific thing – it’s usually still a matter of, “Hey, look if there’s a good go-to-market strategy, if there’s a good something, then that works.”. And also think about it in terms of go-to market.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Is it market understanding, is it experience, is it a particular set of personality traits? Now, if that’s the case – unless there’s some specific thing – it’s usually still a matter of, “Hey, look if there’s a good go-to-market strategy, if there’s a good something, then that works.”. And also think about it in terms of go-to market.

Cofounder 69

Cofounder Differentiation Search Advertising 69

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. While thorough feature pages and detailed pricing tables are great components to have on your website, what better way to qualify prospective customers than with video marketing? Breaking down SaaS demo groupings.

Product 120

Product B2C B2B Email 120

Cracking the Code

OCTOBER 10, 2008

Labels: SaaS , sales and marketing , software. For example, you can provide a solution to automate marketing, but if the customer doesnt know some key best practices for how to effectively market online, then its unlikely that theyll get a lot of value out of a marketing automation solution. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

FEBRUARY 3, 2016

If you think B2B is exempt from this, you’re wrong. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. Most marketing efforts are focused on creating motivation, on making people want a product. Improving ability (i.e.

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. via Maritz Loyalty Marketing). And what data are companies personalizing based on?

B2C 70

B2C Search Internet Mobile 70