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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

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Coping With Late Payment – Managing Asia’s Slow Payers

YoungUpstarts

A total of 30 per cent of business-to-business (B2B) invoices issued to foreign companies were paid late and 6.5 Credit insurance plays a critical role in ensuring successful international B2B trade, as it covers the risk of financial loss that can occur when trade credit is offered and a bad debt occurs. Set credit limits.

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NextView’s Greatest Hits

View from Seed

Updating Your Seed Investors: Board Deck and Update Email Templates. Here, we share comprehensive templates for both board decks and update emails , breaking down the logic behind both. Why Do Consumer IPOs and B2B IPOs Get Treated Differently? Company Building. ” (Rob Go). ” (David Beisel). ” (Melody Koh).

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How to Develop an App for Your Business Without Coding Knowledge

Up and Running

Certain B2B companies may not need mobile apps because most of their transactions are occurring when people are at their office, already in front of a computer and not checking their mobile phones (or at least not in front of the boss!). Once the website goes live, check the stats on your website using Google Analytics or a similar tool.

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Are You Wasting Your Marketing Budget?

Up and Running

It’s a precious commodity; your investment into your own company stock. 50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Online goal statistics—email submissions and downloads by source, by campaign, by ad. You need it to perform. You need it to help grow your company.

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Mercenaries, Missionaries, and Crusaders

View from Seed

Butterfield built Slack with a mission of changing electronic communications and reducing or eliminating email usage. I had the good fortune of working for him at the very beginning of my career, when I joined PayPal (originally the X.com part Elon founded) as my first job out of college when we were still a fairly small startup.

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

The average B2B buyer has 27 brand interactions before deciding. And they put a lot of stock in them. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.

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