Startup Professionals Musings

APRIL 3, 2016

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Viral marketing costs real money, and your support staff and hosting systems cost even more. Bypasses intellectual property as not worth the cost.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

YoungUpstarts

APRIL 21, 2013

Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Customer development (the understanding of customer needs) must be married to agile development (a process which drives waste out of product development).

Lean 193

Lean Technical Review North America Startup 193

Startup Professionals Musings

APRIL 1, 2015

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Viral marketing costs real money, and your support staff and hosting systems cost even more. Bypasses intellectual property as not worth the cost.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Hearpreneur

JANUARY 22, 2023

However, that doesn't mean you should ignore cost or quality. This trend is only set to increase in the coming years, and I expect to see more companies focusing on sustainability in their product development and business practices. corporations start to shift more dollars toward lower-cost developer hubs.

Artificial Inteligence 123

Artificial Inteligence Technical Review Entrepreneur Social Media 123

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Ask everyone to be an advocate of the business to their friends and connections.

Social Media 329

Social Media Metrics Viral Channel 329

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

The Next Web

NOVEMBER 18, 2013

Tiny, unknown apps can suddenly go viral and, seemingly overnight, grow to millions of users. Mobile apps and games are known for their unprecedented customer growth and scale, unlike anything seen in traditional retail or Web commerce. The five keys to getting to Support Zero.

Viral 125

Viral Developer Management Customer 125

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

Hearpreneur

APRIL 13, 2022

Unpakt is the first company in the industry that allows users to compare movers and costs in real-time before booking their move online. Unpakt has experienced enormous development, with over one million move books currently available on its site. Thanks to Richard Mews, Sell With Richard ! #14- 14- The Farmstand.

Artificial Inteligence 76

Artificial Inteligence Entrepreneur Technical Review Software Review 76

A Smart Bear: Startups and Marketing for Geeks

APRIL 16, 2013

It can work wonderfully of course, but usually it crushes and destroys companies , not only because it costs more than anticipated but because the founders didn’t realize the business model itself caused them to make incorrect decisions. to democratic product development (voting on which features customers would like to see next?).

Marketing 318

Marketing Viral Campaign Business Model 318

mashable.com

SEPTEMBER 12, 2011

While all of these factors are true to an extent, the truth of the matter is that the reduced costs of hardware and software are easily offset by the expense of engineers and experienced business people. Nearly all of your costs will be headcount, primarily in the engineering department. Sign in with Facebook or Twitter to get started!

Startup 79

Startup Social Media RSS Social Network 79

Both Sides of the Table

APRIL 28, 2010

It seems the focus on “virtual&# goods has been both the demo of the consumer as well as the fact that by definition virtual goods have almost no marginal costs to the seller so giving a huge slice to the carrier (and Zong) isn’t a problem since actual costs are ~ $0. 15mm in Series A.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

David Teten

MAY 1, 2013

I am comfortable endorsing spending six or seven figures on a good domain name, but only after you have proven a significant market exists for your product, you have achieved product-market fit, and you have either earned a lot of cash in the bank (the best!) It will dramatically lower your marketing costs in the long run.

Naming 114

Naming Semantic Venture Capital Startup 114

YoungUpstarts

JANUARY 31, 2018

The awards focused on achievement in product development in the following areas: Deck Equipment & Hardware. Take advantage of the viral effects of digital marketing. The 2017 Innovation Awards for the boating industry were announced at the Annual International BoatBuilders’ Exhibition and Conference. Mechanical Systems.

Social Media 100

Social Media Viral Advertising Social Network 100

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Ask everyone to be an advocate of the business to their friends and connections.

Social Media 120

Social Media Metrics Viral Channel 120

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Growth hacking is done best when it begins at the start of product development.

Retention 48

Retention Metrics Acquisition Conversion 48

mashable.com

MARCH 7, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Developer 93

Developer HTML API Ruby 93

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. But critical to consider are whether your product offers enough variation (is there something for (almost) everyone?)

Marketing 84

Marketing Startup Small Business Viral 84

Startup Lessons Learned

NOVEMBER 7, 2008

We spent weeks working on this new product, racing the clock so it would be done in time for the real presidential debates. We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Just load them all in and choose a low cost-per-click. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Hippoland

FEBRUARY 12, 2018

At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. I know nothing about viral marketing. But the execution is hard. Do you spend lots of time going after big money (enterprise customers)? You charge a high enough (i.e.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. I know nothing about viral marketing. But the execution is hard. Do you spend lots of time going after big money (enterprise customers)? You charge a high enough (i.e.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. Stickiness, Ben and Alistair say, is where people move on too quickly--they don’t make sure they really have a product that has the right features and functionality to meet their customers’ needs.

Analytics 167

Analytics Lean Widget Metrics 167

Gust

OCTOBER 6, 2011

I can’t count the times I heard people saying that “product development defines the product, and marketing gets the customers”. Second – timely, cost-effective customer acquisition is a matter of life-or-death to most startups. It is shocking to me how prevalent this POV is. Always in this sequence.

Acquisition 87

Acquisition Marketing CPA PPC 87

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Similarly, a two-sided marketplace cares about different things from a traditional e-commerce product. So churn for those product categories may be lower.

Analytics 167

Analytics Lean Metrics Churn Rate 167

ReadWriteStart

JUNE 29, 2020

There has never been a viral outbreak of such magnitude before. And, drawing up a budget that contains all of your fixed expenses, will help you keep a handle on your finances and assist in stripping out any non-essential costs. Product development also occurs in small iterations or changes.

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

ConversionXL

DECEMBER 11, 2018

Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. Product development is iterative—rapid prototyping, fast changes, continual improvement. Designing in real time. Acting quickly.

Campaign 134

Campaign Marketing Design Differentiation 134

mashable.com

MAY 24, 2011

May 23, 2011 by Christina Warren 20 Share on Tumblr email share Share on Tumblr email share The Mobile App Trends Series is supported by Sourcebits , a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. ); // Welcome to Mashable!

Mobile 90

Mobile Web Social Media Software Review 90

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. The company, known for viral social content, is predicted to bring in $100 million in revenue in 2014 from native advertising on 150 million unique visitors a month, according to a 2013 Forbes article.

Advertising 139

Advertising San Francisco New York Viral 139

Both Sides of the Table

JULY 1, 2010

Money to be used for hiring and additional product development. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Offers virality optimization tools and A/B testing inside Facebook. Competitors: Gowalla. Total Raised: $21.4mm. See: TechCrunch.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

Hippoland

AUGUST 8, 2018

Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Gust

DECEMBER 5, 2011

This means building a brand, viral marketing, and multiple expensive promotions. Only people and organizations with their own big resources will survive. Creating a need is much more costly than marketing to an existing need. Early-stage investors won’t risk this much.

Technology 167

Technology Angel Investor Early Stage Viral 167

Up and Running

MAY 23, 2016

The software was sold based on installation cost running on local servers for enterprises—which was very, very expensive. Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. Estimating Realistic Startup Costs.

Software Review 74

Software Review Software Delaware Forecast 74

The Next Web

OCTOBER 17, 2013

A lot of entrepreneurs talk about optimizing their products so they run faster, look better, go viral – but it’s important to remember that none of this can happen unless you are constantly getting feedback from your most valuable asset: Your customers. Seedcamp invests in approximately 20 companies annually.

Customer 128

Customer B2C Startup Early Stage 128

Startup Lessons Learned

DECEMBER 8, 2008

Integration risk is the term I use to describe the costs of having code sitting on some, but not all, developers machines. In this post I want to talk about the nuts and bolts of how to integrate continuous integration into your team, and how to use it to create two important feedback loops.

Software Review 136

Software Review San Francisco Lean Continuous Deployment 136