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The Definitive Guide to Google Analytics 4

ConversionXL

Google Analytics 4 is the next generation of Google Analytics. What is Google Analytics 4 (and why should you make the move)? Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. How GA4 differs from Universal Analytics. Improved debugging.

Analytics 146
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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. Questions I ask Julian [00:54] What are the differences between Google Analytics and the new Google’s platform? [04:41] Julian (01:35): Yeah, sure.

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A Complete Guide to YouTube Analytics

ConversionXL

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Why YouTube analytics is critical for measuring content and paid ad performance.

Analytics 134
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How to Create a High-Performing Analytics Team

ConversionXL

For us at OWOX , that dream centered on our analytics department, which included 12 specialists—junior analysts, mid-level analysts, senior analysts, and QA specialists. Collectively, our analysts were responsible for consulting clients on data analysis and improving our marketing analytics tool. Identify the sources of the data.

Analytics 121
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How to Get Started with Google Tag Manager (Part 1)

ConversionXL

As an optimizer, it’s your responsibility to understand the implementation and analysis of digital analytics. Gone are the days of relying on the IT department to help you with basic analytics tracking. Fortunately, Google Tag Manager makes it easy. Why Should You Be Using Google Tag Manager?

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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. 3: Tags should be inline. #

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The Complete Guide to Google Tag Manager

ConversionXL

Google Tag Manager (GTM) allows your team to collect data essential to making smart marketing decisions. Why Google Tag Manager is important for tracking behavior and solving analytics problems. Why Google Tag Manager is important for tracking behavior and solving analytics problems. Enter Google Tag Manager.