Duct Tape Marketing

APRIL 17, 2024

Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.

Artificial Inteligence 73

Artificial Inteligence ChatGPT Differentiation Technical Review 73

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” If the philosophical argument doesn’t motivate you, search engines will. Up-to-date content can be a differentiator. Length is an increasingly unhelpful differentiator. To be honest, it never did. It doesn’t toss out unsubstantiated opinions.

Analytics 68

Analytics Metrics Technical Review Search 68

Eric Friedman

OCTOBER 26, 2018

Inspired by this tweet, and the rabbit hole of conversations surrounding it, I was motivated to share some thoughts on the similar look and feel of B2B startups. . B2B is finally investing in brand, but missing the mark on differentiation. Building out a consumer facing part of a B2B site can be resource intensive.

B2B 60

B2B Design Differentiation Portfolio 60

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 SEO, or search engine optimization, makes your website and its content more visible to search engines. In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5

SEO 80

SEO eCommerce Analytics Software Review 80

This is going to be BIG.

AUGUST 8, 2023

ChatGPT's data is two years old and when actual tech humans can't really differentiate easily between pre-seed and seed, who's a lead and who isn't, and whether or not someone is a real fund or just a broker, I wouldn't expect a bot to. 3) Reverse engineering Crunchbase. and get an autogenerated list. And yes, I tried ChatGPT.

ChatGPT 78

ChatGPT Database Salary Naming 78

Hearpreneur

APRIL 3, 2016

I wanted the word “Italian” in there and adding “culinary adventures” makes it easier to be found in search engines. I built and grew a business with the key differentiator being speed. As you likely realize, online marketing services are, at heart, a B2B solution. So, I provide B2B services to B2Bs.

Naming 48

Naming Technical Review PR LLC 48

ConversionXL

MARCH 19, 2012

This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. Online purchases start with a Google or Amazon search. Peer reviews matter.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

MARCH 5, 2019

After you’ve persuaded recipients to open your email, you need to deliver high-quality content to differentiate your email from everything else in their inbox. For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. Offer value to the recipient.

Email 130

Email Campaign Reputation San Diego 130

YoungUpstarts

JULY 29, 2013

by Meng Weng Wong, co-founder and social engineer at JFDI Asia. Better to decide now that you would rather pursue a career path in engineering than in entrepreneurship. Does the solution DIFFERENTIATE from current competitors through a UVP? You’re supposed to demo the business, not just the product. There is no shame in this.

Asia 207

Asia Singapore Cofounder Incubator 207

Duct Tape Marketing

FEBRUARY 27, 2020

That’s what differentiates us from just advertising. And I think that in the early days it was sort of novel that people had content, and obviously like you said, the search engines didn’t have as much content to chew through so they would surface your content. What do you think? John Jantsch: Yeah. John Jantsch: Yeah.

Audio 57

Audio Boston Video HTML 57

Up and Running

AUGUST 11, 2014

If there is a similar product, see how your idea can be differentiated and, of course, use the competing products price point as a starting point for yours. A B2B marketplace connecting buyers, suppliers and manufacturers.For Each of these resources provides a wealth of information on potential manufacturers. Global Sources .

Global 101

Global China B2B Differentiation 101

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

Hearpreneur

JULY 12, 2017

Complex, B2B companies are struggling with social media. Midmarket, complex B2B companies are struggling with their social media. The number one best practice is to build the foundation of a social media campaign on thought leadership that highlights a company’s key differentiators. That’s what drives anthonyBarnum.

Social Media 49

Social Media PR Media Public Relations 49

Duct Tape Marketing

MAY 2, 2017

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Make it easy on search engines. Core message and key point of differentiation (why people should choose you over your competition). Believe in your online presence. Organic SEO. Produce keyword rich, educational content. Email marketing.

Small Business 62

Small Business Marketing Lead Generation Non-Compete 62

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. target account marketing in B2B segment,” wrote one user ), MRP has tried to differentiate based on how it selects and delivers ad content. Image source ).

Software Review 117

Software Review Software Marketing IP 117

Growthink Blog

JUNE 14, 2017

Well, first do a quick status check on the perceived value and differentiation of your offerings via running the “what would happen if I doubled my prices?" For companies that sell B2B, learning from Grainger is easy - just talk to customers not as faceless representatives but rather as living, breathing, and feeling human beings.

Disintermediation 59

Disintermediation Business Model B2B Revenue 59

Duct Tape Marketing

JULY 14, 2022

16:42] Are you an engineer or programmer yourself? [17:06] However, for some reason, for B2B content, you have to come to my show right next Tuesday at 11, my time zone. So I think it's not only like there's a place for on demand and B2B content. I wish I was an engineer cuz otherwise it would be feature complete by now.

Technical Review 82

Technical Review Demand Cofounder Video 82

Duct Tape Marketing

MAY 18, 2017

A 2016 Content Preferences Survey Report stated that 47 percent of respondents (B2B) indicated they viewed three to five pieces of content before engaging with a sales rep. Using keywords to help search engines understand what the content is about. When we use Google, Bing, Yahoo or any other search engine, what do we do?

SEO 58

SEO Small Business Sweden Engineer 58

Up and Running

MAY 22, 2013

However, it’s not ok to lose the sale because you confused the prospect or failed to differentiate yourself from the competition. It is interesting to note that YouTube has become the second largest search engine. Confusion is not a recipe for success. It’s ok to lose the sale if your product isn’t a good fit for a prospect.

Product 75

Product Marketing Forecast B2B 75

Reid Hoffman

AUGUST 17, 2021

Greylock investor Sridhar Ramaswamy , who co-founded search engine startup Neeva , says it’s more important for startups to think about creating a product that is useful and resonates with people before worrying about whether a large incumbent is doing it. And you go back and look, there is not enough of a strong differentiator.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Greylock investor Sridhar Ramaswamy , who co-founded search engine startup Neeva , says it’s more important for startups to think about creating a product that is useful and resonates with people before worrying about whether a large incumbent is doing it. And you go back and look, there is not enough of a strong differentiator.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Cracking the Code

NOVEMBER 3, 2015

While much has been said ‘how to pitch a VC’ ($1B+ market, competition, differentiation…), I brought a new approach and focus on elements which are outside of the traditional Powerpoint slides. For most B2B SaaS companies, category leadership often means US leadership.

Europe 48

Europe France API Viral 48

ConversionXL

OCTOBER 25, 2018

Content creation, the engine of inbound marketing, creates the draw (i.e. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. (Outbound marketing can still be part of a demand generation strategy.). generates the demand) for the target audience. Second, “lead” generation.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

DECEMBER 9, 2013

During this stage you should also invest a lot in Search Engine Optimization. Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Beat Bonobos (I.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

NOVEMBER 1, 2017

And so that would be where I would draw those differentiations. They have 23 different blogs focused on different flavors of solder and they basically create the trust with their engineering customers to answer every question that they may have. They have more skews than Amazon.com, they sell electronics geared to engineers.

Cost 36

Cost Marketing Audience Media 36

Up and Running

AUGUST 7, 2019

Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. With increasing competition, online reputation is a major draw for search engines as well as your consumers. Write down your Content Marketing Strategy. > f) SEO ranking.

Social Media 100

Social Media Marketing SEO B2B 100

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. So all their engineering is now based in Israel At that time they discontinued all the good SMB solutions. Ben Congleton (03:41): Coder.

SMS 91

SMS Technical Review Channel Cofounder 91

ConversionXL

MARCH 24, 2016

For instance, just change ‘content added’ to ‘content consumed’ if you’re a B2B or eCommerce site. The famous idea here is that, fire engines correlate with house fires, but that doesn’t mean that fire engines CAUSE house fires.”. Generally, though, he says they usually fit into these three categories.

Metrics 48

Metrics Conversion Analytics Retention 48

Hunter Walker

MARCH 11, 2023

Repeat this question for everything B2B. AI ‘Native’ Applications What are the conditions by which the addition of AI catalyzes new product offerings built around this technology versus ‘AI’ being a feature that the market leading applications can build into their platforms.

Artificial Inteligence 66

Artificial Inteligence Non-Compete Generative AI IP 66

Duct Tape Marketing

DECEMBER 1, 2022

08:35): Like not just to, you know, fill a pipeline full of, of, of leads to throw over, to, to nurture and eventually end up in sales, but to really tell a story in a way that is going to differentiate us and our products and our services. Like we're using it now to set ourselves apart. (08:35): I talked about this exact problem.

Charlotte 87

Charlotte Audience Technical Review Chicago 87

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. Marketing gurus often refer to it as “differentiation.” They are the first thing people see on search engines.

Small Business 167

Small Business Marketing PR Social Media 167

abovethecrowd.com

FEBRUARY 27, 2019

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. Hipcamp (*) was founded in 2013 by Alyssa Ravasio as an engine to search across the dozens and dozens of State and National park websites for campsite availability.

Internet 88

Internet Matching Vertical Hosting 88

ConversionXL

NOVEMBER 11, 2015

Clicky has a few features that differentiate (all real time analytics, heat maps), but I don’t think it’s worth switching from GA. They’re easy to use, you don’t need to be technical to get small tests running, and their new Stats Engine makes it harder for noobs to mess up tests. If you want heat maps, there are other free tools.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

FEBRUARY 28, 2018

I came from the B2B software industry. With the referral engine, this is exactly what you’re talking about. So this is really building out your competitive differentiator. They want to be able to go online and use their app and get it, and that’s how they want to do transactions. That’s true in the consumer.

Kansas City 36

Kansas City Lead Generation Software Review Revenue 36

ConversionXL

APRIL 10, 2019

While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). With account-based content , you’re usually cutting out search engines and proactively reaching out to prospects. This is also where LinkedIn is an ABM powerhouse for enterprise-level B2B marketers.

PPC 131

PPC Campaign Marketing Sales Cycle 131