article thumbnail

How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

I don’t have to convince you that email is important: Email is a cost-effective way to get sales. Converting customers from your mailing list costs less than converting the same number via advertising. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers.

Campaign 123
article thumbnail

Stock Photos vs. Real Photos: Does It Matter?

ConversionXL

So why the hell do you insist on using stock photos?! You pay, download the stock photo, jury-rig it into your design, and look at your work with a mixed sense of pride and shame. But the client loves it! (“See, looks like stock photos weren’t so bad, were they?”). Alright, look, I get it. Image source ).

Stock 71
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

So Why The Hell Do You INSIST On Using Stock Photography?! You pay, download the stock photo, jury-rig it into your design & look at your work with a mixed sense of pride & shame. But the client LOVES it! (“See, looks like Stock wasn’t so bad after all, was it Mr. Designer?”). You’re on a budget.

Stock 129
article thumbnail

9 Simple Reasons To Use CRM In A Business Startup

The Startup Magazine

These processes include but not limited to sales, technical support, marketing campaigns and customer service. Automated Campaigns. This also helps the organization to save money and make campaigns less costly. CRM helps startups to simplify campaigns, closure of deals, payments and even delivery of products.

Campaign 158
article thumbnail

How to Master Customer Value Optimization

ConversionXL

Inside an organization there are only cost centers. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. You generate “need” by focusing on lead gen campaigns. Not many are doing it. New Customers stickiness.

Customer 132
article thumbnail

27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

5- Calculate stock reorder levels Photo Credit: Dani Mechlowitz When building an e-commerce business, it's essential to keep track of your inventory to avoid sell-out periods. In that initial growth phase, running out of stock can be detrimental and slow down the momentum of your business growth.

eCommerce 136
article thumbnail

BUSINESS OBJECTIVES: ADMINISTRATION KEY PERFORMANCE INDICATORS 2021

The Startup Magazine

In the end, it all comes down to the success of your marketing campaigns. Regular checking and evaluating the company’s operating cash flow is necessary to infer the paying ability of deliveries and operational costs. It is quite challenging to envision stock turnover that occurs all day. COST PER CONVERSION.

.Net 124