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Lessons Learned: About the author

Startup Lessons Learned

He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content.

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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. Noah Parsons says, “Start collecting contact information for interested, prospective customers. Do your own PR. Start as soon as possible. Don’t forget real-life products.