All My Comm Channels

Feld Thoughts

I realized yesterday, as I was driving to Denver, that my comm channels shifted again after I returned from sabbatical in December. So – instead of an always or or interrupt channel, my email has turned into a more periodic (several times a day) comm channel. That shifted my real time channels to a few different things since there isn’t a single unifying answer. The post All My Comm Channels appeared first on Feld Thoughts.

How to Choose Digital Marketing Channels for Long Term Growth


How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. Emerging Channels.

a16z Video: Distribution and Sales Channels

Ben's Blog

What is a sales channel? Selecting the right channel is critical for any business — products … Uncategorized channel & distribution sales videoswatch time: 6 minutes.

Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. In many product areas, especially retail, the channel is the market.

Choosing the Right Marketing Channels for Your Business

Duct Tape Marketing

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels.

Omni-Channel Product


These are examples of omni-channel businesses whose products and services have a spectrum of customer touch points that span digital (apps, websites, notifications) and physical. Omni-channel products and services often provide value that is not digital. Have you ever received a text notification from your airline about a flight delay before the ground crew in the waiting area has the information?

Channel Leverage Is the Key to Growth

Duct Tape Marketing

Channel Leverage Is the Key to Growth written by John Jantsch read more at Duct Tape Marketing. When I started this blog back in 2003, there were perhaps six marketing channels available to businesses. Then add channel leverage. Marketing Strategy channel leverage growth hackin

Changing the Social Channel

Duct Tape Marketing

I plan to challenge the thinking that social networks are really channels and, in fact, make a case for things like clarity, culture, content and method as the most important channels of a social business.

I’m on the Air – On Sirius XM Channel 111

Steve Blank

Starting this Monday, March 9 th 4-6pm Pacific Time I’ll be on the radio hosting the Bay Area Ventures program on Sirius XM radio Channel 111 – the Wharton Business Radio Channel. Mark your calendar for 4-6pm Pacific Time on Sirius XM Radio Channel 111 : March 9 th.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~

Blog Traffic Fundamentals: What Are Communication Channels? by Yaro Starak

What’s even more amazing is every single day for six years … Read the rest of this entry » The post Blog Traffic Fundamentals: What Are Communication Channels?

Moody's downgrades The Weather Channel Companies to B2, Outlook Stable


s ("TWCC": d/b/a The Weather Channel Companies) Corporate Family rating (CFR) to B2 from B1 and the Probability of Default rating to B2-PD from B1-PD. Verizon Communications recently allowed its agreement with The Weather Channel to expire, essentially dropping the network from its lineup of cable channels and replacing it with the AccuWeather Channel in the same channel position. Blackstone Bonds cable credit moodys the weather channel weather

Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Justin Sturges. Podcast Transcript. SEO tools and strategies are constantly changing.

Omni-channel this!

deal architect

We are one step closer to release of my book on the SAP economy. The edit is done, the next steps are the inside layout, eBook conversion and prep for printing. Assuming all moves well, the media review PDFs should. Industry Commentary

7 Steps to Building a Successful Channel Partner Program


This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Companies can empower channel partners in 3 key areas: technical training, building industry expertise, and sales training.

Lean Business Tips: Marketing Channels on the Cheap

crowdSPRING Blog

Does this mean that you should avoid online marketing and social media channels? In fact, entire businesses are marketed solely using using social channels, and a huge industry of consultants and agencies specializing in these tactics has developed over the last five years.

Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems.

YouTube launches channel subscriptions

The Equity Kicker

Google yesterday announced the launch of paid subscriptions for YouTube channels. So far this is only for a pilot group of around 30 hand-picked channels, but they say they are going to expand to a broader list of qualified partners that will operate on a self-service basis.

Nine Keys To A Winning Startup Channel Strategy

Startup Professionals Musings

For that, you need to implement a winning distribution channel strategy. Common channel strategies include direct to customer, distributor, and joint venture arrangements. For many markets these days, the channel owns the market. Evolve the channel strategy as you grow.

Zuckerberg Was Wrong, This Channel is Still Thriving

Inc Startups

Is it crazy to think that an old reliable channel could reinvent itself in a mobile world? Email marketing was predicted to expire with the rise of messengers, yet the channel is still thriving, even with Millennials.

6 Channels Big Brands Must Invest In To Survive

Inc Startups

See the new marketing channels brands like Nike, Sephora and Always are using to expand their reach. Technology

Experimenting With Writing On More Channels

Feld Thoughts

I’m going to experiment with some different channels this year. I’m putting up a lot more content on the Startup Revolution site and I’ll be adding at least one more channel in the next 30 days. But in the next 30 days I plan to change the landing page for to include all the different channels, and I’ll also do my best to splice up a single feed for everything I write.

Need Career Coaching? These 3 YouTube Channels Want to Help

Inc Startups

Here's why free videos on YouTube could be just what you need to remove roadblocks and find greater professional happiness. Personal Finance: The Lowdown

15 Must Watch YouTube Channels for Entrepreneurs and Small Business Owners

crowdSPRING Blog

All great entrepreneurs love learning, and video content on YouTube channels is another way that entrepreneurs can learn from other business leaders. But with so many channels to choose from, it’s easy to get lost in the world of YouTube. Video content is becoming more and more popular.

7 Steps to Building a Successful Channel Partner Program


This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Companies can empower channel partners in 3 key areas: technical training, building industry expertise, and sales training.

Episode 1 on Sirius XM Channel 111: Alexander Osterwalder and Oren Jacob

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Alexander Osterwalder – inventor of the Business Model Canvas. Do the channels you imagine to reach these customers actually want to work with you?

SEO Is An Integral Marketing Channel

Duct Tape Marketing

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels.

Episode 3 on SiriusXM Channel 111: Kathryn Gould, Mar Hershenson, Sophie Lebrecht

Steve Blank

My guests this week on Bay Area Ventures on Wharton Business Radio on SiriusXM Channel 111 were: Kathryn Gould co-founder of Foundation Capital. Tune in on SiriusXM Channel 111 Monday June 29th 4pm PST/7pm EST for our next interesting program – Hacking for Defense in Silicon Valley.

Zero-sum marketing channels: Good or bad for a startup to pursue?

A Smart Bear: Startups and Marketing for Geeks

Many marketing channels are “zero-sum,” meaning that if one company wins a piece of the channel, other companies cannot also use that piece. So, even if you win a zero-sum channel, your growth in that channel is capped, and expensive.

7 Marketing Channels That Consistently Deliver Great Results

Inc Startups

If you haven't tested out these 7 marketing channels for your business yet, you should get on them

How to Channel Your Fear of Failure Into Remarkable Success

Inc Startups

The truth is, fear drives everyone's behavior.

Part 2 of Episode 6 on Sirius XM Channel 111: Steve Weinstein and Venk Shukla

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Errol Arkilic , former program director for the National Science Foundation Innovation Corps (NSF I-Corps), now founder of M34 Capital.

Channel Your Inner Steve Jobs With These 3 Simple Tips

Inc Startups

The late great Steve Jobs gave some of the best advice ever given: "stay curious" Here are 3 tips to stay curious every day at work. Creativity

The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. How does the web differ from other channels?

Study: Channel Anxiety Into A Performance Enhancer

Inc Startups

Too much anxiety can botch your performance. Here's a simple way to reframe it into something much more effective

Oh No, Let's Not Start Another Slack Channel!

Inc Startups

Are we collaborating ourselves to death? There is evidence that we are suffering from 'collaboration bias,' and it comes at a high price. What we are losing amidst all the craze for collaboration is the ability to think--deeply and alone. Innovate

Top 5 Tools for Multi-Channel Ecommerce Sales

Inc Startups

Expect your online sales to rise with the help of these tools. Sales

5 Tips for Syncing Up Channel Marketing Content Following an M&A

Blogtrepreneur | Entrepreneur Blog

One way to ensure that your marketing message is consistent across all channels of communication is to focus on the partner community, as this is where a hefty volume of products are sold. That means more happy partners and a positive effect on that indirect channel’s bottom line.

The Fallacy of Channels: Startups Beware

Both Sides of the Table

Let me start by saying that most channel relationships don’t work. I’ve seen way too many startups spend all their energy getting channel deals done only to find out that they don’t produce ANY revenue. A Channel Love Story. Channel partners are no different.

6 Tips for Cloud Sales using Channels

Guy Nirpaz

I attended Jeff Kaplan’s Cloud Channel Summit today. Clearly cloud channel sales is in its infancy, but there were some companies here with successful channel strategies including (1400 partners and counting), Scribe and others. What follows are six tips that stuck with me: Lesson 1: Think how you will compensate cloud channels. Lesson 4: The primary role of the cloud channel today is integration.