Maximizing Your Digital Marketing Channel Mix


With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. As the CEO, it’s imperative that you set clear business goals around these digital channels, and communicate them across the organization.

Omni-channel this!

deal architect

We are one step closer to release of my book on the SAP economy. The edit is done, the next steps are the inside layout, eBook conversion and prep for printing. Assuming all moves well, the media review PDFs should. Industry Commentary

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Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. In many product areas, especially retail, the channel is the market.

How to Choose Digital Marketing Channels for Long Term Growth


How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. Emerging Channels.

All My Comm Channels

Feld Thoughts

I realized yesterday, as I was driving to Denver, that my comm channels shifted again after I returned from sabbatical in December. So – instead of an always or or interrupt channel, my email has turned into a more periodic (several times a day) comm channel. That shifted my real time channels to a few different things since there isn’t a single unifying answer. The post All My Comm Channels appeared first on Feld Thoughts.

Supporter Channel: Storytech

NZ Entrepreneur

The post Supporter Channel: Storytech appeared first on NZ Entrepreneur Magazine. Listen to the interview. “Everybody has a better product. That’s why you need a better story.”

Supporter Channel: Firefly Digital

NZ Entrepreneur

Through their channel here on #nzentrepreneur they’ll be providing practical insights, ideas and useful online marketing advice that you will be able to action in your own business. The post Supporter Channel: Firefly Digital appeared first on NZ Entrepreneur Magazine.

How to Grow a YouTube Channel: Benchmarks & Strategy


What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~

PeoplesVC Launches Crowdfunding TV Channel


Peterborough, New Hampshire-based PeoplesVC is on a mission to create jobs in America, and the equity-based crowdfunding site is in the process of launching an integrated multimedia platform to do exactly that.

Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems.

Lean LaunchPad for Life Sciences – Distribution Channels

Steve Blank

This post is an update of what we learned about life science distribution channels. Life Science/Health Care distribution channels differ by Category. It turns out that for commercialization, the business model (Customers, Channel, Revenue Model, etc.)

a16z Video: Distribution and Sales Channels

Ben's Blog

What is a sales channel? Selecting the right channel is critical for any business — products … Uncategorized channel & distribution sales videoswatch time: 6 minutes.

Omni-Channel Product


These are examples of omni-channel businesses whose products and services have a spectrum of customer touch points that span digital (apps, websites, notifications) and physical. Omni-channel products and services often provide value that is not digital. Have you ever received a text notification from your airline about a flight delay before the ground crew in the waiting area has the information?

I’m on the Air – On Sirius XM Channel 111

Steve Blank

Starting this Monday, March 9 th 4-6pm Pacific Time I’ll be on the radio hosting the Bay Area Ventures program on Sirius XM radio Channel 111 – the Wharton Business Radio Channel. Mark your calendar for 4-6pm Pacific Time on Sirius XM Radio Channel 111 : March 9 th.

Omni-Channel Marketing Drives Sales (Avoid These 6 Mistakes)

YFS Magazine

Omni-channel is a huge buzzword in today's marketing world — and for good reason. Grow Marketing & Sales marketing marketing tips omni-channel marketing

Nine Keys To A Winning Startup Channel Strategy

Startup Professionals Musings

For that, you need to implement a winning distribution channel strategy. Common channel strategies include direct to customer, distributor, and joint venture arrangements. For many markets these days, the channel owns the market. Evolve the channel strategy as you grow.

Changing the Social Channel

Duct Tape Marketing

I plan to challenge the thinking that social networks are really channels and, in fact, make a case for things like clarity, culture, content and method as the most important channels of a social business.

Channel partners can be golden for growth


I gave them a speed lesson on how the newspaper business can build a new river of cash through channel partnerships. A Channel partner is a person or a company with a complementary service, who is knocking on the same doors as you, and who is connected.

The Fallacy of Channels: Startups Beware

Both Sides of the Table

Let me start by saying that most channel relationships don’t work. I’ve seen way too many startups spend all their energy getting channel deals done only to find out that they don’t produce ANY revenue. A Channel Love Story. Channel partners are no different.

Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel


How can they determine whether their products are being sold at the right price across all channels? When brands list their products on eCommerce sites, they hand over an element of control, and it then becomes difficult for them to track inefficiencies in this channel.

7 Steps to Building a Successful Channel Partner Program


This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Companies can empower channel partners in 3 key areas: technical training, building industry expertise, and sales training.

How to Create a YouTube Channel and Rank Your Videos

Duct Tape Marketing

How to Create a YouTube Channel and Rank Your Videos written by John Jantsch read more at Duct Tape Marketing. If you don’t yet have a YouTube channel for your business, now is the time to make one. Establishing Your Channel.

Choosing the Right Marketing Channels for Your Business

Duct Tape Marketing

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels.

YouTube launches channel subscriptions

The Equity Kicker

Google yesterday announced the launch of paid subscriptions for YouTube channels. So far this is only for a pilot group of around 30 hand-picked channels, but they say they are going to expand to a broader list of qualified partners that will operate on a self-service basis.

7 Steps to Building a Successful Channel Partner Program


This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Companies can empower channel partners in 3 key areas: technical training, building industry expertise, and sales training.

Zero-sum marketing channels: Good or bad for a startup to pursue?

A Smart Bear: Startups and Marketing for Geeks

Many marketing channels are “zero-sum,” meaning that if one company wins a piece of the channel, other companies cannot also use that piece. So, even if you win a zero-sum channel, your growth in that channel is capped, and expensive.

For Investors – Channelling Funds into Profitable Investments

The Startup Magazine

Business owners get to examine their company’s strengths and weaknesses, and channelling resources accordingly. Additionally, when stock markets are red-hot, funds are being channelled into stock purchases and away from gold.

Lean Business Tips: Marketing Channels on the Cheap

crowdSPRING Blog

Does this mean that you should avoid online marketing and social media channels? In fact, entire businesses are marketed solely using using social channels, and a huge industry of consultants and agencies specializing in these tactics has developed over the last five years.

Experimenting With Writing On More Channels

Feld Thoughts

I’m going to experiment with some different channels this year. I’m putting up a lot more content on the Startup Revolution site and I’ll be adding at least one more channel in the next 30 days. But in the next 30 days I plan to change the landing page for to include all the different channels, and I’ll also do my best to splice up a single feed for everything I write.

Blog Traffic Fundamentals: What Are Communication Channels? by Yaro Starak

What’s even more amazing is every single day for six years … Read the rest of this entry » The post Blog Traffic Fundamentals: What Are Communication Channels?

Episode 1 on Sirius XM Channel 111: Alexander Osterwalder and Oren Jacob

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Alexander Osterwalder – inventor of the Business Model Canvas. Do the channels you imagine to reach these customers actually want to work with you?

Whitepaper: The Customer Experience Deficit in Multi Channel Retail

VC Cafe

People browse, choose, pay and troubleshoot products using mobile sites, apps and social media shaking the ground for multi-channel retailers, who until now mainly focused on their brand and brick and mortar shops. The experience accumulates across channels.

Episode 3 on SiriusXM Channel 111: Kathryn Gould, Mar Hershenson, Sophie Lebrecht

Steve Blank

My guests this week on Bay Area Ventures on Wharton Business Radio on SiriusXM Channel 111 were: Kathryn Gould co-founder of Foundation Capital. Tune in on SiriusXM Channel 111 Monday June 29th 4pm PST/7pm EST for our next interesting program – Hacking for Defense in Silicon Valley.

Part 2 of Episode 6 on Sirius XM Channel 111: Steve Weinstein and Venk Shukla

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Errol Arkilic , former program director for the National Science Foundation Innovation Corps (NSF I-Corps), now founder of M34 Capital.

Social Media Marketing: How to choose the right channel to fit your customers and business needs

Our Own Start-up

Top 3 things to consider before choosing which platforms to use for your business. Entrepreneurship list of social media platforms marketing secrets social media marketing social media marketing secrets social media marketing strategy social media platforms

Washington Post Launches Web Channel On Small Business


The Washington Post has just launched On Small Business , a new online channel that focuses on entrepreneurship and small business. By creating a web channel specifically for them, we encourage readers to use this space to share ideas, challenges, and triumphs.”.

Sales channels often disappoint

The Equity Kicker

I often find myself advising entrepreneurs to be cautious when predicting sales volumes through distribution partners or sales channels, so I thought I would reproduce my thoughts here. In fact, I can’t think of a successful investment we’ve made that won because of a channel or distribution deal. In my experience these distribution deals where small company does deal with big company to sell small company’s product disappoint more often than they deliver.

Control a channel

Start Up Blog

it got me thinking about the channels we use to publish our thoughts and to control our personal brands. On the one hand it makes total sense to choose a popular digital channel or two so that ‘we’ can leverage their audience. What if these channels just disappear? Or more specifically, what if a channel we have chosen to invest in just disappears? We must have a channel or repository where we retain an element of control or ownership.

The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. How does the web differ from other channels?

KRON Channel 4 Do More Faster Interview

Feld Thoughts

David Cohen and I were interviewed on KRON Channel 4 in San Francisco for Do More Faster. It was our first TV interview around the book and was fun. It’s a good example of giving more than you get and letting the universe do its thing. Gary DiGrazia, the CEO of Mindjamz , emailed me with some questions about his startup. I didn’t know Gary but as is my habit I gave him some quick feedback.

Episode 5 on Sirius XM Channel 111: Pete Newell, John Kuhn, Matt Weingart, Takashi Tsutsmi and Masato Iino

Steve Blank

My guests this past week on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Pete Newell , managing partner of BMNT Partners.

This is how to Use Gifting as a Marketing Channel

Mike Michalowicz

MIKE: MOST PEOPLE DON’T THINK OF GIFTING AS A MARKETING CHANNEL. If you’re currently marketing, move dollars over from a low-performing channel to a gifting test. The difference with gifting compared to other branding and marketing channels is that this makes you memorable. The post This is how to Use Gifting as a Marketing Channel appeared first on Mike Michalowicz In this interview, Mike interviews John Ruhlin, author and founder of GIFT?OLOGY. OLOGY.