All My Comm Channels

Feld Thoughts

I realized yesterday, as I was driving to Denver, that my comm channels shifted again after I returned from sabbatical in December. So – instead of an always or or interrupt channel, my email has turned into a more periodic (several times a day) comm channel. That shifted my real time channels to a few different things since there isn’t a single unifying answer. The post All My Comm Channels appeared first on Feld Thoughts.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~

Trending Sources

How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. Emerging Channels.

Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. In many product areas, especially retail, the channel is the market.

Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems.

Experimenting With Writing On More Channels

Feld Thoughts

I’m going to experiment with some different channels this year. I’m putting up a lot more content on the Startup Revolution site and I’ll be adding at least one more channel in the next 30 days. But in the next 30 days I plan to change the landing page for feld.com to include all the different channels, and I’ll also do my best to splice up a single feed for everything I write.

Top 5 Tools for Multi-Channel Ecommerce Sales

Inc Startups

Expect your online sales to rise with the help of these tools. Sales

How to Pick a New Lead Generation Channel

Duct Tape Marketing

How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers.

SEO Is An Integral Marketing Channel

Duct Tape Marketing

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels.

Zero-sum marketing channels: Good or bad for a startup to pursue?

A Smart Bear: Startups and Marketing for Geeks

Many marketing channels are “zero-sum,” meaning that if one company wins a piece of the channel, other companies cannot also use that piece. So, even if you win a zero-sum channel, your growth in that channel is capped, and expensive.

I’m on the Air – On Sirius XM Channel 111

Steve Blank

Starting this Monday, March 9 th 4-6pm Pacific Time I’ll be on the radio hosting the Bay Area Ventures program on Sirius XM radio Channel 111 – the Wharton Business Radio Channel. Mark your calendar for 4-6pm Pacific Time on Sirius XM Radio Channel 111 : March 9 th.

How to Channel Feedback into an Impactful Innovation

Inc Startups

Constructive feedback is your most powerful asset. Use it

7 Steps to Building a Successful Channel Partner Program

ConversionXL

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Companies can empower channel partners in 3 key areas: technical training, building industry expertise, and sales training.

Lean Business Tips: Marketing Channels on the Cheap

crowdSPRING Blog

Does this mean that you should avoid online marketing and social media channels? In fact, entire businesses are marketed solely using using social channels, and a huge industry of consultants and agencies specializing in these tactics has developed over the last five years.

The Fallacy of Channels: Startups Beware

Both Sides of the Table

Let me start by saying that most channel relationships don’t work. I’ve seen way too many startups spend all their energy getting channel deals done only to find out that they don’t produce ANY revenue. A Channel Love Story. Channel partners are no different.

5 Tips for Syncing Up Channel Marketing Content Following an M&A

Blogtrepreneur | Entrepreneur Blog

One way to ensure that your marketing message is consistent across all channels of communication is to focus on the partner community, as this is where a hefty volume of products are sold. That means more happy partners and a positive effect on that indirect channel’s bottom line.

Oh No, Let's Not Start Another Slack Channel!

Inc Startups

Are we collaborating ourselves to death? There is evidence that we are suffering from 'collaboration bias,' and it comes at a high price. What we are losing amidst all the craze for collaboration is the ability to think--deeply and alone. Innovate

Episode 1 on Sirius XM Channel 111: Alexander Osterwalder and Oren Jacob

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Alexander Osterwalder – inventor of the Business Model Canvas. Do the channels you imagine to reach these customers actually want to work with you?

Lean LaunchPad for Life Sciences – Distribution Channels

Steve Blank

This post is an update of what we learned about life science distribution channels. Life Science/Health Care distribution channels differ by Category. It turns out that for commercialization, the business model (Customers, Channel, Revenue Model, etc.)

Episode 5 on Sirius XM Channel 111: Pete Newell, John Kuhn, Matt Weingart, Takashi Tsutsmi and Masato Iino

Steve Blank

My guests this past week on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Pete Newell , managing partner of BMNT Partners.

6 Channels Big Brands Must Invest In To Survive

Inc Startups

See the new marketing channels brands like Nike, Sephora and Always are using to expand their reach. Technology

Omni-Channel Marketing Drives Sales (Avoid These 6 Mistakes)

YFS Magazine

Omni-channel is a huge buzzword in today's marketing world — and for good reason. Grow Marketing & Sales marketing marketing tips omni-channel marketing

Blog Traffic Fundamentals: What Are Communication Channels?

Entrepreneurs-Journey.com by Yaro Starak

What’s even more amazing is every single day for six years … Read the rest of this entry » The post Blog Traffic Fundamentals: What Are Communication Channels?

Part 2 of Episode 6 on Sirius XM Channel 111: Steve Weinstein and Venk Shukla

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Errol Arkilic , former program director for the National Science Foundation Innovation Corps (NSF I-Corps), now founder of M34 Capital.

Study: Channel Anxiety Into A Performance Enhancer

Inc Startups

Too much anxiety can botch your performance. Here's a simple way to reframe it into something much more effective

Channel Partner Sales Depend on This One Important Factor

Inc Startups

It's tough to rely on others to sell for you, but in many industries, it's vital to pass trust from your partners and their relationships to your brand. Startup

7 Marketing Channels That Consistently Deliver Great Results

Inc Startups

If you haven't tested out these 7 marketing channels for your business yet, you should get on them

5 content distribution channels you might be overlooking

The Next Web

Marketers are making significant investments in content marketing, and rightfully so. According to Rishi Dave, chief marketing officer at Dun & Bradstreet, today’s consumers are entirely self-directed in their buying journeys.

Zuckerberg Was Wrong, This Channel is Still Thriving

Inc Startups

Is it crazy to think that an old reliable channel could reinvent itself in a mobile world? Email marketing was predicted to expire with the rise of messengers, yet the channel is still thriving, even with Millennials.

How we changed the way the U.S. government commercializes science: Errol Arkilic — Part 1 of Episode 6 on Sirius XM Channel 111

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Errol Arkilic , former program director for the National Science Foundation Innovation Corps (NSF I-Corps), now founder of M34 Capital.

The Secret to Discovering the Top Converting Marketing Channels for Your Business

Duct Tape Marketing

The Secret to Discovering the Top Converting Marketing Channels for Your Business written by Guest Post read more at Duct Tape Marketing. Before you decide on your marketing channels, identify: name. What other tools do you use to research the most effective marketing channels?

My First Time On Live TV: Yaro On The SkyNews Business Channel Hosted By Heidi Armstrong

Entrepreneurs-Journey.com by Yaro Starak

The post My First Time On Live TV: Yaro On The SkyNews Business Channel Hosted By Heidi Armstrong appeared first on Entrepreneurs-Journey.com.

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less

Duct Tape Marketing

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less written by Guest Post read more at Duct Tape Marketing. In this article, you’ll discover everything you need to know about marketing channels. First, let’s take a look at the most popular marketing channels.

Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup.

Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

We write often about marketing strategies and tactics for small business and startups.

Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. SEO tools and strategies are constantly changing.

From Zero to 10,000 Clients in Two Years Using Channel Partners

Redeye VC

History shows Google owes much of its early growth to channel partnerships. Ironically, these partners included better-known sites AOL and Yahoo, which it would go on to dwarf — and now it makes billions as a channel partner for thousands of smaller brands. Not too long ago, no one knew what Google was. It was a small company that did one thing very well, but its future as the world’s most pervasive brand was far from cemented.

Episode 3 on SiriusXM Channel 111: Kathryn Gould, Mar Hershenson, Sophie Lebrecht

Steve Blank

My guests this week on Bay Area Ventures on Wharton Business Radio on SiriusXM Channel 111 were: Kathryn Gould co-founder of Foundation Capital. Tune in on SiriusXM Channel 111 Monday June 29th 4pm PST/7pm EST for our next interesting program – Hacking for Defense in Silicon Valley.

A Growth Hacker’s Guide to Blue Ocean Marketing Channels

Startup Remarkable

This has been achieved not through TV ads, billboards, PR or other ‘traditional’ marketing channels, but rather something called ‘Growth hacking’. The first element of this framework is something I call, blue ocean marketing channels. What are Blue Ocean Channels? Now that we’ve outlined this blue ocean strategy I’ll add another unique dimension to a blue ocean marketing channel. Marketing channels behave in a similar way. Blue Ocean Marketing Channels.

Don’t Overlook This Wildly Profitable Customer Acquisition Channel

Nick O'Neill

The post Don’t Overlook This Wildly Profitable Customer Acquisition Channel appeared first on Nick O'Neill. Nathan Latka is Founder and CEO Heyo , a rapidly growing Facebook marketing service. This week I sit down with Nathan to discuss how his company has been leveraging webinars to skyrocket his customer base. We also discussed how he grew his company out of his dorm room and other exciting entrepreneurial stories.