Startup Professionals Musings

SEPTEMBER 16, 2020

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes.

Customer 395

Customer Social Media Media Employee 395

Startup Professionals Musings

NOVEMBER 28, 2020

Establishing your brand with interactive social media. The cost of social media done well is low. Building your public image and presence should start even before product development, through your website, logo, and blogging. Using new tools for recruiting key players and advisors.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Startup Professionals Musings

JULY 13, 2022

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

Technical Review 355

Technical Review Social Media Channel Flash 355

Startup Professionals Musings

OCTOBER 30, 2020

Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Get support from credible industry groups and partners. Focus on a solution that is scalable world-wide.

Merger 386

Merger Software Review Acquisition Social Media 386

Startup Professionals Musings

JANUARY 6, 2021

Today’s customers quickly sense the growing momentum of specific businesses, or lack of it, via social media, online reviews, and texting with friends, and change their habits accordingly. Thus you should never be complacent in your business about the growth you have achieved, or your loyal customer base.

Technical Review 400

Technical Review Technical Cofounder Advisory Board Cofounder 400

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Features, availability, and brand are just the price of entry.

Software Review 355

Software Review Algorithm Global IPO 355

Startup Professionals Musings

MAY 1, 2022

Don’t dumb it down for social media. Many entrepreneurs fear giving away their very best insights, strategies, or tools via social media – it might diminish the demand and the profit. Craft a no-follow-up sales letter, after you have positioned yourself as the right expert, with powerful testimonials.

Marketing 353

Marketing Technical Review Social Media Technology 353

Startup Professionals Musings

APRIL 2, 2022

Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. These begin with the following Cialdini’s Six Principles of Influence , which consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd.

Customer 306

Customer Technical Review Social Media Social Network 306

Startup Professionals Musings

OCTOBER 16, 2022

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. One of the biggest myths in the business world is that startups are no place for Baby Boomers, that aging generation born between 1945 and 1964.

Advisory Board 368

Advisory Board Dividend Angel Investor Cofounder 368

Startup Professionals Musings

FEBRUARY 20, 2023

Every company and startups needs marketing experts, who are skilled and knowledgeable in the development of marketing programs, content creation, lead generation, and the utilization of social media. This world changes rapidly, and needs a professional with experience in digital and conventional media to keep up.

Angel Investor 267

Angel Investor Social Media LLC Viral 267

Startup Professionals Musings

AUGUST 17, 2022

Make rational and positive contributions on social media. Use social media to show a positive presence, communicate with people in similar positions, and build relationships with people who can help you.

Leadership 304

Leadership Technical Review Social Media Global 304

Startup Professionals Musings

JUNE 11, 2023

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes.

Social Media 328

Social Media Customer Media Employee 328

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 355

Social Media Media Reputation Viral 355

Startup Professionals Musings

JANUARY 24, 2021

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. You need to brief the investor early if there are pending changes that have to be made, or conflicts that may become apparent during the due diligence process. Communicate what is happening and why to everyone.

Technical Review 379

Technical Review Due Diligence Term Sheet Bankruptcy 379

Startup Professionals Musings

MAY 14, 2023

Use social media for early marketing. Social media is not rocket science. Tackling most of the support tasks yourself. The timing of cash flow is everything.

Burn Rate 258

Burn Rate Hockey Stick Management Salary 258

Startup Professionals Musings

SEPTEMBER 19, 2020

You need a blog and social media interaction to keep your content fresh and responsive to the market. Some folks like websites and blogs, and others prefer RSS feeds, email lists, Facebook pages, and Twitter feeds. Provide multiple methods to engage people and make these options easy to find. Let’s face it, static websites are dead.

Technical Review 401

Technical Review Customer Flash RSS 401

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Startup Professionals Musings

APRIL 11, 2020

Many of the business plans I have seen as an investor, like trying to integrate all the social media features of Facebook, Twitter, and LinkedIn into a new platform, don’t do it. YouTube did it with videos, Instagram did it with photos, and Amazon did it with books.

Startup 424

Startup Bandwidth Distribution Agile 424

Startup Professionals Musings

MARCH 19, 2022

Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Just like consumers give top priority to peer feedback and experiences on social media or Yelp, you need to incent your clients to tell others about you and become your advocate.

Technical Review 303

Technical Review Social Media Metrics Media 303

Startup Professionals Musings

DECEMBER 30, 2020

Start with a range of platforms, including social media, advertising, and a great website. With information overload due to the Internet, you need to find your customers, rather than assume they will find you. That first burst of customers via word-of-mouth or a viral video won’t sustain your growth.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

The Startup Magazine

FEBRUARY 7, 2025

Leveraging digital marketing tools, including social media and industry networks, enhances visibility and helps attract new clients. Staying Competitive in the Freight Brokerage Market To maintain a competitive edge in freight brokering, it is essential to remain informed about industry trends and innovations.

Developer 122

Developer Technical Review Software Review Reputation 122

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 319

Social Media Media Metrics Advertising 319

Startup Professionals Musings

JULY 25, 2021

Facebook built the social media market before customers even knew they needed it. Compete against non-consumption and non-existing markets. The most disruptive products are ones that never existed before, and no forecasts are even available to size the opportunity.

Non-Compete 394

Non-Compete Technical Review Forecast Social Media 394

Startup Professionals Musings

DECEMBER 20, 2021

With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer. Thus team makeup is the critical success factor.

Developer 387

Developer Startup Social Media Internet 387

The Startup Magazine

NOVEMBER 6, 2024

Additionally, automating routine tasks such as invoicing, scheduling social media updates, or managing emails can significantly save time, allowing entrepreneurs to concentrate on more significant business challenges. These tools sync across multiple devices, providing constant access to schedules whether on-site or remote.

Management 158

Management Entrepreneur Technical Review Dilution 158

Startup Professionals Musings

MARCH 4, 2023

I recommend that every entrepreneur and small business investigate and implement as many as possible of his seven new business force multipliers that I will paraphrase here: Information sharing through social media networks.

Silicon Valley 265

Silicon Valley Flash Social Media Software Review 265

Startup Professionals Musings

OCTOBER 26, 2022

With social media and smart phone apps, real product information spreads at astounding speeds. Most small businesses have now forgotten the recent pandemic, and are back to “business as usual.” They don’t realize that business as usual is gone forever.

Agile 379

Agile Technical Review Leadership Social Media 379

NZ Entrepreneur

DECEMBER 16, 2024

While social media can be an important tool, its like renting space on someone elses platform. Action Tip: Visit your competitors websites and social media channels. What is a domain name and why do you need one? Think of a domain name as your digital address. or.com), can signal trustworthiness and relevance.

Naming 92

Naming New Zealand Software Review Social Media 92

Startup Professionals Musings

SEPTEMBER 16, 2023

Establishing your brand with interactive social media. The cost of social media done well is low. Building your public image and presence should start even before product development, through your website, logo, and blogging. Using new tools for recruiting key players and advisors.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

Startup Professionals Musings

FEBRUARY 10, 2023

Do research on investor visibility via Google and social media. Another approach is to ask the investor for references, where their involvement has made a real difference, leading to success. Start by checking the profile and credentials of investor principals on LinkedIn and industry associations.

Technical Review 345

Technical Review Due Diligence Term Sheet Offshore 345

Startup Professionals Musings

JUNE 12, 2023

Multitasking is popular these days, and some feel a requirement for survival in this world of electronic and media devices calling for attention, including smartphones, email, social media, and smart home devices. Yet most evidence still shows that higher productivity requires focus on one thing at a time.

Social Media 274

Social Media Media Email Management 274

The Startup Magazine

SEPTEMBER 12, 2024

As long as your online presence is boosted, whether that’s website or social media, you’ll be able to be found by anyone who wants to know more about you. As the digital marketing world opens the doors to new customer segments and revenue streams, social media platforms are coming to the forefront.

Marketing 166

Marketing Social Media Reputation Audience 166

Startup Professionals Musings

MARCH 12, 2022

With today’s worldwide Internet and social media, your brand impact is not set by what you say, but by numbers of followers, influencers, and satisfied customers. In my view, that was their key to the early goodwill they needed. Brand recognition and market influencer support.

Valuation 368

Valuation Technical Review Due Diligence Angel Investor 368

Startup Professionals Musings

OCTOBER 6, 2023

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. You need to brief the investor early if there are pending changes that have to be made, or conflicts that may become apparent during the due diligence process. Communicate what is happening and why to everyone.

Technical Review 296

Technical Review Due Diligence Term Sheet Bankruptcy 296

The Startup Magazine

DECEMBER 22, 2024

Dissatisfied customers often voice their frustrations publicly through reviews or social media, which can deter potential customers from engaging with your brand. Once trust is damaged, it becomes challenging to rebuild, especially for startups without established reputations.

Artificial Inteligence 143

Artificial Inteligence Customer Technical Review Operations 143

Startup Professionals Musings

JULY 8, 2022

You see this today on the Internet with people who dominate social media as “influencers,” leading customers to new trends and brands. Many of the most successful fashion and even dating organizations were built around a leader with a purpose of personal dedication to a more fulfilling lifestyle.

Technical Review 357

Technical Review Green Social Media Lean 357