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5 Old Brand Ad Campaigns We Still Love


There are many ad campaigns from the yore that nobody remembers now although they might have worked back then. Here are a few great campaigns that are our favorites. 5 Old Brand Ad Campaigns We Still Love. What are some of your favorite brand campaigns?

Top 5 Reasons Why Your Content Marketing Campaign Failed


Maybe that is one of the reasons why almost every brand created a content marketing campaign initiated by a blog but gradually they posted less and less, eventually abandoning the idea. Why is it that despite multiple tries your content marketing campaign failed?

How to Launch an Awesome Kickstarter Campaign

Up and Running

Not only that, their Kickstarter campaign is a bottom-of-the-barrel, barely passable attempt at seeking significant funding. With over a third of a million campaigns to date, it’s pretty clear: You’re not the only one looking for funding. How to create an awesome Kickstarter campaign.

Evergreen Marketing Inspiration: 5 Successful Social Media Campaigns


Because if it isn’t watched, what’s the point of running a marketing campaign at all? These days there are no guarantees that a campaign will be sure-shot successful. The campaign included encouraging people to love themselves before trying to find true love in others.

Tips For an Awesome Social Media Campaign

Blogtrepreneur | Entrepreneur Blog

Before you begin a social media campaign, you’ll want to ensure your website and blog are set up for easy navigation and search engine optimized. What are you hoping to gain from your social media campaign? A Twitter campaign may be best.

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

The first part of my Market Motive video covers the best way to identify optimal starting points for improving bottom-line impact right away (I call it campaigns, keywords, outcomes ) and how to find opportunities for making immediate fixes ( optimizing ad copy, landing pages, match types ).

7 Retargeting Case Studies That’ll Boost Your Current Campaigns


What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Lowered the average campaign CPA to 72% below average.

5 Crucial Guidelines to a Facebook Ad Campaign Design

Blogtrepreneur | Entrepreneur Blog

Before you even open a Facebook ad campaign, you should know your audience. Your ad campaign should target a specific age bracket, income level, and interest area. Make your ad campaign stand out—attention grabbing ads always garner clicks.

A Crash Course on A/B Testing Facebook Ad Campaigns


Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. The Structure of a Facebook Ad Campaign. The image below shows the 3 ‘levels’ of a campaign and describes the purpose of each one.

Tired of Bland, Boring Facebook Ads? How to Create an Engaging Facebook Ad Campaign

Up and Running

Managing a Business Sales and Marketing Strategy Advertising Cidnee Stephen Facebook ads Facebook Ads Campaign Online advertising Strategies for SuccessFacebook tends to be a very challenging platform for marketers.

Impressive Brand Identity Campaigns in The Last Decade


Successful advertising campaigns can directly impact a brand’s perception. Although most marketers have similar data at their disposal, not all brand identity campaigns are successful. What makes one campaign better than others? The campaign went viral.

9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services.

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs.

The 10 Most Successful Kickstarter Campaigns of 2016

Inc Startups

Here are the most-funded campaigns of the year

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. With our email campaigns, that’s even more true.

4 Essentials of an Email Marketing Campaign for eCommerce Brands

Inc Startups

Neglecting your email campaigns is a costly mistake

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7 Social Media Myths That Cripple Marketing Campaigns

Inc Startups

If your social media marketing campaign just isn't working, it's probably because of one these seven misconceptions

10 Reasons Your SEO Campaign Isn’t Working

Inc Startups

If your SEO campaign isn't getting the ROI you think it should, here are 10 common reasons why

SEO 39

8 Tips for a Successful Marketing Campaign

Blogtrepreneur | Entrepreneur Blog

However, the enormous size of the Internet market and the number of marketing options can seem overwhelming to a business just starting its first online marketing campaign. Successful marketing campaigns require regular, repeated effort.

4 Tips for a Successful Crowdfunding Campaign

Early Growth Financial Services

This guest post by Geri Stengel was originally published on Forbes. Women-owned businesses start life with significantly less capital than those owned by men. How can a business grow if it starts life undernourished? Yet, if you’re a woman business owner, your business will start with less and raise less as it grows.

6 Reasons Your SEO Campaign is Failing

Inc Startups

SEO Experts Garrett Nann and Heather Gunn on what you should avoid

SEO 38

SpareFoot’s Pups Campaign Raises Money for Austin Rescue Organizations


SpareFoot, the Austin-based storage marketplace, has launched a campaign to raise money for Austin rescue organizations and to encourage people to adopt pets. The campaign kicked off last week and has so far raised nearly $2,800 of a $5,000 goal. SpareFoot pledges to donate $1 up to $5,000 total every time someone share its video. […] The post SpareFoot’s Pups Campaign Raises Money for Austin Rescue Organizations appeared first on SiliconHills.

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19 Psychological Tactics for Successful Crowdfunding Campaigns


I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Cumming, Leboeuf, and Swienbacher (2014) analyzed 47,139 campaigns from Indiegogo — a crowdfunding platform with the option to choose either KIA or AON models. Before launching your campaign, build your community reputation. donating to your campaign).

Supercharge Your Marketing Campaign with Visual Content

Duct Tape Marketing

Supercharge Your Marketing Campaign with Visual Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Injecting visual content into a campaign. It’s no replacement for market research, SEO analytics or blog campaigns, for example.

Macy's Believe Campaign Helped This Teen Solidify Her Career Aspirations

Inc Startups

How the store's holiday charity campaign had a major impact on one girl's career

Remarkable Brands That Are Helping the Community And How You Can Too


Here are two brands that have launched social good programs as their CSR strategy: Campaigns by brands that are helping the community. It’s a part of a #learningForTomorrow campaign which helps children in some of the world’s poorest and disadvantaged communities.

10 Rookie Mistakes to Avoid in Your SEO Campaign

Inc Startups

If you're pursuing an SEO campaign, beware of these 10 easy and common mistakes

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8 Reasons Why Your Marketing Campaign Needs an Infographic

Blogtrepreneur | Entrepreneur Blog

The post 8 Reasons Why Your Marketing Campaign Needs an Infographic appeared first on Blogtrepreneur - For Busy Entrepreneurs. If you look around, you will be amazed at the amount of content that is being generated every day.

Google's Ad Boycott Grows as Major U.S. Companies Suspend Ad Campaigns

Inc Startups

Verizon, AT&T, Johnson & Johnson and over 250 brands have reportedly suspended their ad campaigns with Google aside from search

3 Best Practices of Generating Positive Content Via Campaigns


Running campaigns on social media can be exhausting. Worse still, you get a flurry of negativity on your campaigns. Generating positive content via campaigns is key to brand activation and engagement. 3 Best Practices of Generating Positive Content Through Campaigns.

3 Surefire Ways To Prepare A Successful Kickstarter Campaign

Inc Startups

Here are three preparation hacks before your Kickstarter campaign starts to guarantee a successful campaign

8 Killer Online Marketing Campaigns

Inc Startups

What makes one online campaign memorable and another a huge waste of marketing dollars? Eight young entrepreneurs weigh in on their favorite campaigns--and why they work. While those in the know will dismiss the campaign, it may sway the general populous.

The Biggest Reason Most Sales Campaigns Don’t Close

Both Sides of the Table

Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. There are many out there and many books have been written on the topic.

Snickers Manages a Brilliant Marketing Campaign

Inc Startups

An ad agency says let a cranky internet set prices. It's genius

Lessons Learned: Why My Kickstarter Campaign Failed

Up and Running

While an online campaign may seem like an easy way to dig up grassroots funding, it’s not as easy as just setting up a site and collecting money. Ryan Ausanka-Crues, the CEO of Palomino Labs, talks about what went wrong with his Kickstarter campaign.

7 Social Media Marketing Habits That Lead To Failure


If your campaigns are using a range of social media marketing habits that lead to failure, then it's time to make a change. Trial and error is the only way you will consistently improve and grow your campaigns. 6 - Campaigns Without Goals And Goals Without Deadlines.

3 Hugely Successful Storytelling Campaigns: What's Yours?

Inc Startups

You''ve got a story somewhere in your business. It''s time you tell it to the world

McDonald's New Ad Campaign Is Like Nothing You've Ever Seen--and It's Absolutely Brilliant

Inc Startups

The new ad is closing in on 4 million YouTube views in one week. Guess who's lovin it? Marketing

5 Amazing Kickstarter Campaigns You Can't Miss

Inc Startups

Get your new gadgets before everyone else

5 Strategies to Empower Your Digital Marketing Campaign

Inc Startups

Though direct mail is bound to reach 70-80% of potential borrowers and ensure up to 28% better results, digital marketing may be the way to go considering how lead generation costs can be quite high in many sectors