INDUSTRY INSIGHTS YOUR PEERS ARE READING
Because if it isn’t watched, what’s the point of running a marketing campaign at all? These days there are no guarantees that a campaign will be sure-shot successful. The campaign included encouraging people to love themselves before trying to find true love in others. MORE
To stay ahead of the competition, it’s crucial that you develop a solid email marketing campaign for Black Friday and Cyber Monday. Organize Your Campaign. Some campaigns are straight to the point, with a simple graphic that informs the reader of the sale. MORE
Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Three strategies for creating marketing campaigns that stand out. MORE
On this episode we interview Ariel Hyatt and the conversation is about how to run a profitable crowdfunding campaign. Ariel is the author of a book called a Crowdstart:The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign and shares the necessary elements in creating a campaign that will bring revenue and profit to the business. The big hint is that you need to prepare for the campaign well in advance. The campaign is just the icing on top. MORE
Lola is prime for a remarketing campaign, if Target has such a campaign in place. by Adam Witty, Founder and CEO of Advantage | ForbesBooks. So, how can you use remarketing in your business? The process depends on a little thing called “ cookies.” Not of the chocolate chip variety! MORE
by Nikole Haiar, Director, Marketing Campaigns & Programs at Hostway Services, Inc. As the holiday season draws near, vendors should prepare marketing campaigns built to increase brand awareness during this critical time of year. Holiday email marketing campaigns. MORE
A successful market intelligence campaign can be the extra ingredient which pushes your business to new levels of success. Developing a successful market intelligence campaign for your business is easier than ever if you take the time to plan out a clear, effective strategy. MORE
Mostly it’s because your marketing campaigns suck. This article originally appeared on TechCrunch. MORE
Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. There are many out there and many books have been written on the topic. MORE
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. MORE
There are many ad campaigns from the yore that nobody remembers now although they might have worked back then. Here are a few great campaigns that are our favorites. 5 Old Brand Ad Campaigns We Still Love. What are some of your favorite brand campaigns? MORE
Getting started with an email marketing campaign is quite simple. With all of the different email marketing services on the market, you can easily find a company that will suit your budget and cater to the scope of your campaign. MORE
In a business plan these are only one of the many marketing campaigns which continue to rise in cost. Here are three key cost elements of just the viral marketing campaigns: Hire brand evangelists. MORE
Great campaigns have one thing in common — it’s the way their stories are told. In fact, it’s in these reality-check ad campaigns that you can learn a lesson or two about marketing to your audience. Here are a few great examples of road safety campaigns: 1. MORE
The success of your marketing campaigns should not be dictated by chance. One such example is the split testing technique, which you can use prior to sending out your next email campaign. This will allow you to observe whether small changes bring results to the campaigns. MORE
People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers. The QA process for managing email campaigns. MORE
Email marketing can help you interact with your customers, promote your brand and increase sales. However, it includes costs to be carefully considered. Grow Marketing & Sales digital marketing email list building email marketing marketing online marketing MORE
While an online campaign may seem like an easy way to dig up grassroots funding, it’s not as easy as just setting up a site and collecting money. Ryan Ausanka-Crues, the CEO of Palomino Labs, talks about what went wrong with his Kickstarter campaign. MORE
So, why do more crowdfunding campaigns fail than succeed? I talked to entrepreneurs who’ve made crowdfunding mistakes, and got their perspective on what went wrong with their initial campaigns, and what eventually led them to success. What are the popular or featured campaigns? MORE
If your online marketing campaigns haven’t been going as planned, maybe it’s time to re-evaluate what you’re doing. Many companies tackle marketing campaigns without a clear sense of what success is. In order to run a successful online marketing campaign, you need to lay out your goals! MORE
See some recent examples in the The 10 Best Social Media Campaigns of 2018. Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. MORE
The smartest businesspeople use old and new methods to engineer a successful and profitable advertising campaign. Use a database to track dates, responses, and overall effectiveness of print campaigns. by John Sollars, managing director at StinkyInk. MORE
Successful advertising campaigns can directly impact a brand’s perception. Although most marketers have similar data at their disposal, not all brand identity campaigns are successful. What makes one campaign better than others? The campaign went viral. MORE
Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. Here are five crazy marketing campaigns that paid off for start-ups and new businesses: Uber. MORE
It’s a data-driven world. Analytics will continue to play a pivotal role for marketers. Here's a look at three ways you can work smarter with data. Grow Marketing & Sales data data intelligence marketing website analytics MORE
Keywords are one of the major building blocks of a successful SEO campaign. In most cases, a single campaign might not be adequate to bring the results you want. You also need to know what services and tools your campaign needs, so set aside enough funds to suffice your needs. MORE
Creating a controversial marketing campaign may initially seem like a cool idea if implemented well. But there is always a chance that your well-intended, feather-fluffing campaign may backfire. The post Should Startups Use a Controversial Marketing Campaign? MORE
I have some news I''m excited to share: I''m launching a Kickstarter campaign in March. If your company makes a product for entrepreneurs that you''d like to donate as a backer reward for the campaign, please get in touch I can''t wait to tell you more about it. But before I do, I''m conducting a very short survey. It''s been a while, but long time readers know I always try to collect data before any kind of launch. Please click here if you''re interested in participating. MORE
percent of subscribers opt out of mailing lists on average during any given email campaign. This way, you may automate your campaigns based on user behavior and make your emails more relevant to the subscriber. by Chris Low, founder of MyTeamPlan. MORE
What Goes Into Creating An Effective Mobile Marketing Campaign? There are so many benefits of using your ad dollars to target mobile users (we’ll get into a few of those below) and when used correctly, these campaigns can drive significantly more traffic and conversions. MORE
Maybe that is one of the reasons why almost every brand created a content marketing campaign initiated by a blog but gradually they posted less and less, eventually abandoning the idea. Why is it that despite multiple tries your content marketing campaign failed? MORE
Managing a Business Sales and Marketing Strategy Advertising Cidnee Stephen Facebook ads Facebook Ads Campaign Online advertising Strategies for SuccessFacebook tends to be a very challenging platform for marketers. MORE
The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Well, their campaign allowed them to raise $176 million in total funding and spread the word about their app across platforms. MORE
Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. The first spend – website and campaign development. MORE
Not only that, their Kickstarter campaign is a bottom-of-the-barrel, barely passable attempt at seeking significant funding. With over a third of a million campaigns to date, it’s pretty clear: You’re not the only one looking for funding. How to create an awesome Kickstarter campaign. MORE
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. MORE
PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. MORE
Running campaigns on social media can be exhausting. Worse still, you get a flurry of negativity on your campaigns. Generating positive content via campaigns is key to brand activation and engagement. 3 Best Practices of Generating Positive Content Through Campaigns. MORE
Internet marketing campaigns should be focused on search engine results. Without any doubt, marketing is one of the crucial elements of business success. Every experienced marketer and business owner knows that poor or inadequate marketing efforts can affect the sales and vice versa. MORE
With more campaigns being posted every year, competition is fierce, and campaign owners are fighting for a piece of the pie. The text you use throughout the campaign should supplement your video, providing a deeper context. MORE
You can do many different things in order to improve your word of mouth marketing campaigns. This is very valuable since the return on investment made is so much better than with other potential marketing campaigns. This should be your goal whenever you run a marketing campaign. MORE
For a campaign goal of around $10,000, chances increase to 38 percent, which represents the highest likelihood of success. The problem arises when entrepreneurs rely on this methodology long after their campaigns have concluded. MORE
We spoke to some of the leading experts to get some tips for improving your recruitment campaign and together with our own advice, we hope you find some useful information to help you achieve better results. by Jerome Forde, founder of Forde HR Cloud. MORE
Leading a marketing campaign is not easy. Instead, you need to listen to what they have to say about your marketing campaign. They will not lie to your face if your marketing campaign ideas are terrible. MORE
Campaign Related Topics 
The Startup Magazine
APRIL 17, 2019
Creating a controversial marketing campaign may initially seem like a cool idea if implemented well. But there is always a chance that your well-intended, feather-fluffing campaign may backfire. The post Should Startups Use a Controversial Marketing Campaign?
Startup Professionals Musings
APRIL 3, 2019
See some recent examples in the The 10 Best Social Media Campaigns of 2018. Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business.
Brandanew
OCTOBER 19, 2015
There are many ad campaigns from the yore that nobody remembers now although they might have worked back then. Here are a few great campaigns that are our favorites. 5 Old Brand Ad Campaigns We Still Love. What are some of your favorite brand campaigns?
YoungUpstarts
APRIL 3, 2019
Getting started with an email marketing campaign is quite simple. With all of the different email marketing services on the market, you can easily find a company that will suit your budget and cater to the scope of your campaign.
Brandanew
JANUARY 24, 2017
Successful advertising campaigns can directly impact a brand’s perception. Although most marketers have similar data at their disposal, not all brand identity campaigns are successful. What makes one campaign better than others? The campaign went viral.
The Startup Magazine
MARCH 23, 2019
Leading a marketing campaign is not easy. Instead, you need to listen to what they have to say about your marketing campaign. They will not lie to your face if your marketing campaign ideas are terrible.
The Startup Magazine
NOVEMBER 29, 2018
You can do many different things in order to improve your word of mouth marketing campaigns. This is very valuable since the return on investment made is so much better than with other potential marketing campaigns. This should be your goal whenever you run a marketing campaign.
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Up and Running
NOVEMBER 28, 2016
Not only that, their Kickstarter campaign is a bottom-of-the-barrel, barely passable attempt at seeking significant funding. With over a third of a million campaigns to date, it’s pretty clear: You’re not the only one looking for funding. How to create an awesome Kickstarter campaign.
ConversionXL
APRIL 10, 2019
PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy.
ConversionXL
MARCH 28, 2019
The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Well, their campaign allowed them to raise $176 million in total funding and spread the word about their app across platforms.
Both Sides of the Table
MARCH 14, 2013
Mostly it’s because your marketing campaigns suck. This article originally appeared on TechCrunch.
Brandanew
JUNE 3, 2016
Maybe that is one of the reasons why almost every brand created a content marketing campaign initiated by a blog but gradually they posted less and less, eventually abandoning the idea. Why is it that despite multiple tries your content marketing campaign failed?
ConversionXL
DECEMBER 11, 2018
Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Three strategies for creating marketing campaigns that stand out.
Up and Running
MARCH 19, 2015
So, why do more crowdfunding campaigns fail than succeed? I talked to entrepreneurs who’ve made crowdfunding mistakes, and got their perspective on what went wrong with their initial campaigns, and what eventually led them to success. What are the popular or featured campaigns?
Startup Professionals Musings
FEBRUARY 25, 2017
In a business plan these are only one of the many marketing campaigns which continue to rise in cost. Here are three key cost elements of just the viral marketing campaigns: Hire brand evangelists.
ConversionXL
JANUARY 16, 2019
People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers. The QA process for managing email campaigns.
The Startup Magazine
DECEMBER 6, 2017
Keywords are one of the major building blocks of a successful SEO campaign. In most cases, a single campaign might not be adequate to bring the results you want. You also need to know what services and tools your campaign needs, so set aside enough funds to suffice your needs.
YoungUpstarts
MAY 14, 2015
The success of your marketing campaigns should not be dictated by chance. One such example is the split testing technique, which you can use prior to sending out your next email campaign. This will allow you to observe whether small changes bring results to the campaigns.
YoungUpstarts
MAY 28, 2018
Lola is prime for a remarketing campaign, if Target has such a campaign in place. by Adam Witty, Founder and CEO of Advantage | ForbesBooks. So, how can you use remarketing in your business? The process depends on a little thing called “ cookies.” Not of the chocolate chip variety!
YoungUpstarts
MARCH 6, 2015
Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. Here are five crazy marketing campaigns that paid off for start-ups and new businesses: Uber.
YoungUpstarts
DECEMBER 14, 2016
With more campaigns being posted every year, competition is fierce, and campaign owners are fighting for a piece of the pie. The text you use throughout the campaign should supplement your video, providing a deeper context.
Startup Professionals Musings
MARCH 12, 2017
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services.
Mike Michalowicz
NOVEMBER 21, 2016
On this episode we interview Ariel Hyatt and the conversation is about how to run a profitable crowdfunding campaign. Ariel is the author of a book called a Crowdstart:The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign and shares the necessary elements in creating a campaign that will bring revenue and profit to the business. The big hint is that you need to prepare for the campaign well in advance. The campaign is just the icing on top.
YoungUpstarts
NOVEMBER 5, 2017
To stay ahead of the competition, it’s crucial that you develop a solid email marketing campaign for Black Friday and Cyber Monday. Organize Your Campaign. Some campaigns are straight to the point, with a simple graphic that informs the reader of the sale.
YoungUpstarts
JULY 24, 2017
If your online marketing campaigns haven’t been going as planned, maybe it’s time to re-evaluate what you’re doing. Many companies tackle marketing campaigns without a clear sense of what success is. In order to run a successful online marketing campaign, you need to lay out your goals!
YoungUpstarts
JANUARY 16, 2015
The smartest businesspeople use old and new methods to engineer a successful and profitable advertising campaign. Use a database to track dates, responses, and overall effectiveness of print campaigns. by John Sollars, managing director at StinkyInk.
Startup Lessons Learned
FEBRUARY 2, 2015
I have some news I''m excited to share: I''m launching a Kickstarter campaign in March. If your company makes a product for entrepreneurs that you''d like to donate as a backer reward for the campaign, please get in touch I can''t wait to tell you more about it. But before I do, I''m conducting a very short survey. It''s been a while, but long time readers know I always try to collect data before any kind of launch. Please click here if you''re interested in participating.
YoungUpstarts
NOVEMBER 13, 2014
by Nikole Haiar, Director, Marketing Campaigns & Programs at Hostway Services, Inc. As the holiday season draws near, vendors should prepare marketing campaigns built to increase brand awareness during this critical time of year. Holiday email marketing campaigns.
YoungUpstarts
JANUARY 30, 2018
We spoke to some of the leading experts to get some tips for improving your recruitment campaign and together with our own advice, we hope you find some useful information to help you achieve better results. by Jerome Forde, founder of Forde HR Cloud.
Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs.
YFS Magazine
NOVEMBER 27, 2018
Email marketing can help you interact with your customers, promote your brand and increase sales. However, it includes costs to be carefully considered. Grow Marketing & Sales digital marketing email list building email marketing marketing online marketing
YFS Magazine
FEBRUARY 4, 2019
It’s a data-driven world. Analytics will continue to play a pivotal role for marketers. Here's a look at three ways you can work smarter with data. Grow Marketing & Sales data data intelligence marketing website analytics
YoungUpstarts
JULY 11, 2017
percent of subscribers opt out of mailing lists on average during any given email campaign. This way, you may automate your campaigns based on user behavior and make your emails more relevant to the subscriber. by Chris Low, founder of MyTeamPlan.
YoungUpstarts
OCTOBER 26, 2017
A successful market intelligence campaign can be the extra ingredient which pushes your business to new levels of success. Developing a successful market intelligence campaign for your business is easier than ever if you take the time to plan out a clear, effective strategy.
Duct Tape Marketing
APRIL 10, 2018
What Goes Into Creating An Effective Mobile Marketing Campaign? There are so many benefits of using your ad dollars to target mobile users (we’ll get into a few of those below) and when used correctly, these campaigns can drive significantly more traffic and conversions.
Up and Running
JUNE 20, 2018
For a campaign goal of around $10,000, chances increase to 38 percent, which represents the highest likelihood of success. The problem arises when entrepreneurs rely on this methodology long after their campaigns have concluded.
YoungUpstarts
DECEMBER 7, 2017
Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. The first spend – website and campaign development.
Brandanew
JUNE 1, 2016
Running campaigns on social media can be exhausting. Worse still, you get a flurry of negativity on your campaigns. Generating positive content via campaigns is key to brand activation and engagement. 3 Best Practices of Generating Positive Content Through Campaigns.
Up and Running
APRIL 16, 2014
While an online campaign may seem like an easy way to dig up grassroots funding, it’s not as easy as just setting up a site and collecting money. Ryan Ausanka-Crues, the CEO of Palomino Labs, talks about what went wrong with his Kickstarter campaign.
YoungUpstarts
OCTOBER 10, 2017
Internet marketing campaigns should be focused on search engine results. Without any doubt, marketing is one of the crucial elements of business success. Every experienced marketer and business owner knows that poor or inadequate marketing efforts can affect the sales and vice versa.
Up and Running
JULY 21, 2015
Managing a Business Sales and Marketing Strategy Advertising Cidnee Stephen Facebook ads Facebook Ads Campaign Online advertising Strategies for SuccessFacebook tends to be a very challenging platform for marketers.
Both Sides of the Table
JUNE 23, 2013
Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. There are many out there and many books have been written on the topic.
YoungUpstarts
SEPTEMBER 5, 2016
Great campaigns have one thing in common — it’s the way their stories are told. In fact, it’s in these reality-check ad campaigns that you can learn a lesson or two about marketing to your audience. Here are a few great examples of road safety campaigns: 1.
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