Both Sides of the Table

SEPTEMBER 15, 2022

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

Valuation 416

Valuation Pre-Money Valuation Marketing San Francisco 416

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Global 270

Global Marketing Entrepreneur Mobile 270

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 337

Marketing Revenue Cofounder Viral 337

YoungUpstarts

JANUARY 25, 2023

Curious about digital marketing for franchise? This blog covers everything you need to know in creating successful digital marketing campaigns! The post Digital Marketing For Franchise: The Ultimate Guide appeared first on Young Upstarts.

Marketing 233

Marketing Campaign 233

YoungUpstarts

MARCH 27, 2023

Here are some of the biggest trends in digital marketing. The post What Are The Digital Marketing Trends In 2023? Smart businesses look for the latest trends to incorporate to maximize their results and impact. appeared first on Young Upstarts.

Marketing 218

Marketing 218

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. In my view, this paranoid approach costs them much more than the risk of being open. Marty Zwilling

Startup 270

Startup Stealth Marketing Early Stage 270

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 430

Marketing Customer Social Media Engineer 430

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

Marketing 357

Marketing Startup Entrepreneur Social Media 357

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 322

Marketing Social Media Startup Framework 322

YoungUpstarts

NOVEMBER 30, 2022

Award-winning collaboration and work management software Wrike has put together an infographic that looks at the history and evolution of marketing operations. The post [Infographic] The History of Marketing Operations appeared first on Young Upstarts.

Operations 216

Operations Marketing Software Management 216

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Startup 352

Startup Viral Marketing SEM 352

Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Market solutions as an experience or an event.

Marketing 425

Marketing Customer Social Media Media 425

YoungUpstarts

MAY 14, 2022

There are many ways you can reap the benefits of digital marketing without keeping dedicated digital marketers on staff. The post How To Get The Most Marketing Bang For Your Buck Without A Dedicated Marketing Team appeared first on Young Upstarts.

Marketing 255

Marketing 255

YoungUpstarts

OCTOBER 26, 2022

We look at five ways in which a brand like yours can get swiftly on with the personalisation of its marketing, and no less importantly, gain meaningful results from it. The post 5 Ways To Personalise Your Marketing appeared first on Young Upstarts.

Marketing 225

Marketing 225

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 303

Marketing Social Media Merger Media 303

YoungUpstarts

JULY 8, 2022

The post Essential Digital Marketing Strategies For Startups appeared first on Young Upstarts. Use our strategies to maximize your reach for a fledgling startup! We cover everything from defining your UVP to purchasing a Gmail extension for mass emails.

Startup 275

Startup Marketing Email 275

YoungUpstarts

AUGUST 27, 2022

Promotional marketing campaigns are an excellent way for small businesses and start-ups to build brand awareness, increase sales, and boost revenue. The post A Guide To Promotional Marketing For Small Businesses appeared first on Young Upstarts.

Small Business 272

Small Business Marketing Campaign Revenue 272

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 430

Marketing Angel Investor Community Social Media 430

YoungUpstarts

OCTOBER 10, 2022

Looking to create a strong marketing plan? We look at 6 key steps to creating a formidable and successful marketing strategy. The post 6 Key Steps To Developing A Successful Marketing Strategy appeared first on Young Upstarts.

Developer 251

Developer Marketing 251

YoungUpstarts

JULY 8, 2021

As a new business owner, you always search for startup marketing strategies that work to grow your business. The post Marketing For Startups: The 3 Types Of Marketing Strategies appeared first on Young Upstarts.

Startup 235

Startup Marketing Search 235

YoungUpstarts

SEPTEMBER 9, 2022

Whether you are looking to hire a part-time CMO or bring someone on full-time, here are some of the benefits hiring an expert marketer can provide your small business. The post Why Every Small Business Needs An Expert Marketer appeared first on Young Upstarts.

Small Business 251

Small Business Marketing Hiring 251

YoungUpstarts

DECEMBER 4, 2022

Here are six tactics proven to help you market to this group successfully. The post 6 Proven Tactics To Market To Hispanic Consumers appeared first on Young Upstarts. Looking to target Hispanic consumers?

Marketing 216

Marketing Customer 216

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Startup 436

Startup Marketing Valuation eCommerce 436

YoungUpstarts

MAY 17, 2023

Dave Charest shares some easy ways small businesses can start using AI in their marketing strategy. The post Small Businesses, Here’s How You Can Improve Your Digital Marketing In A Blink Of An AI appeared first on Young Upstarts. AI is everywhere now.

Small Business 178

Small Business Marketing 178

YoungUpstarts

DECEMBER 3, 2022

Hiring a B2B market research company? The post Key Factors To Consider When Hiring A B2B Market Research Company appeared first on Young Upstarts. The primary criteria should be the B2B research company's experience and reputation.

B2B 260

B2B Hiring Marketing Reputation 260

YoungUpstarts

JANUARY 11, 2023

Getting a job in today’s job market takes more than responding to adverts with a resume and a cover letter. Job seekers must find ways to stand out in the crowded market. The post How To Stand Out In A Competitive Job Market appeared first on Young Upstarts.

Marketing 227

Marketing Search 227

YoungUpstarts

JUNE 18, 2022

There are a few marketing secrets which can help your business flourish. Use them to enhance your marketing strategies. The post Marketing Secrets To Boost Your Business appeared first on Young Upstarts.

Marketing 218

Marketing 218

YoungUpstarts

JULY 20, 2022

Master these different digital marketing tools to become a Swiss army knife in web marketing. The post 5 Essential Digital Marketing Tools For All Your Business Needs appeared first on Young Upstarts. Looking to be an online expert?

Marketing 271

Marketing Web 271

YoungUpstarts

NOVEMBER 30, 2022

The post Marketing Tips For Video Production Agencies In London appeared first on Young Upstarts. As a video production London agency, your final objective should be to satisfy your client with the work you've completed.

Video 234

Video Product Marketing 234

YoungUpstarts

DECEMBER 6, 2022

Will Russell is CEO of Russell Marketing, specializing in e-commerce launch marketing, which has helped hundreds of entrepreneurs validate their ideas and execute successful launches. The post [Interview] Will Russell, E-Commerce Launch Marketing Specialist appeared first on Young Upstarts.

Marketing 198

Marketing Entrepreneur Product 198

YoungUpstarts

APRIL 14, 2022

Lifecycle marketing is a strategy that considers the various stages that a customer goes through when considering, purchasing, and using a product or service. The post What Exactly Is Lifecycle Marketing? appeared first on Young Upstarts.

Marketing 217

Marketing Customer Product Management 217

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 436

Marketing NPV Net Present Value Conversion Ratio 436

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Matching 379

Matching Marketing Las Vegas Social Media 379

YoungUpstarts

JUNE 21, 2021

Marketing a small business does take time, but when you do it right, you give your business a higher chance of survival. The post Tips For Marketing A Small Business appeared first on Young Upstarts.

Small Business 290

Small Business Marketing 290

Rembrandt Communications

OCTOBER 1, 2021

It’s that time of year when frightful thoughts and messages fill the air for Halloween… but your marketing messages and public relations’ pitches should not be part of this! Are You Guilty of these Scary Marketing Message Mistakes? Also, add testimonials, media clippings, videos, online reviews, and more to your marketing materials.

Marketing 264

Marketing Flash Public Relations Media 264

YoungUpstarts

NOVEMBER 23, 2022

With print marketing, you can reach your target audience in a highly effective and eye-catching way. But make sure your print marketing strategy is ready for 2023! The post Get Your Print Marketing Strategy 2023-Ready With These Top Tips appeared first on Young Upstarts.

Marketing 240

Marketing Audience Media 240

YoungUpstarts

FEBRUARY 8, 2023

by Charulatha Velumani Microsoft Dynamics Consulting can provide a wealth of benefits to advertising and digital marketing agencies. By leveraging the powerful capabilities of Microsoft Dynamics 365 CRM, these agencies can streamline their operations and gain a competitive edge in the market.

Advertising 234

Advertising Marketing Operations 234