How Hashtags Can Supercharge Small Business Marketing


Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy. What is hashtag marketing? Hashtag marketing is the practice of using hashtags strategically to help your content reach your intended audience.

Is Influencer Marketing the Future of Marketing?


But does this mean that influencer marketing is taking the place of traditional advertising? It seems that several studies are supporting this hypothesis, showing that influencer marketing can improve every aspect of a brand’s performance. Not sure how to start with digital marketing?

7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start.

6 Keys To Maximizing Your Content Marketing Impact

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” impact pull marketing push marketing

Push Marketing Has Been Replaced By Pull Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.”

Getting Started With Marketing


If you want to start with marketing for your company this year, there are many great ways to do it. If you have never experienced online marketing before in your professional life, here are some ways to get started. Others marketing Online marketing

What Startups Need to Know About Regulated Markets

Steve Blank

This allows them to quickly find product/market fit. Except when they’re in a regulated market. But regulated markets are different. A Playbook for Entering a Regulated Market. Each of these is an example of a startup disrupting regulated markets.

Guest Post: Market Opportunity Navigator by Sharon Tal-Itzkovitch

Grasshopper Herder

Identifying your target market is crucial to product success. The post Guest Post: Market Opportunity Navigator by Sharon Tal-Itzkovitch appeared first on Business Model Canvas Customer Development Lean Startup Generative Market Research Generative Product Research prioritization StrategyUse this method and guide to set a promising strategic focus.

Why Startups Should Use Content Marketing from Day One

The Startup Magazine

There is a way to gauge potential success of your product and market it to a demographic before official launch. It is a process called content marketing. Content Marketing Basics. The Benefits of Content Marketing. Content Marketing Tactics.

Killer Marketing Plan For Startup Entrepreneurs


Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The best marketing ideas come simple and cheap but these ideas do not come out of the blue. You’ll want to get your marketing wheels […]. The post Killer Marketing Plan For Startup Entrepreneurs appeared first on ReadWrite. Branding Customer Service Startups marketing Marketing Plan For Startups startups

Content Marketing Examples: Who Does Content Marketing Well


Altimeter group in 2012 came up with an interesting study and a framework for accessing Content Marketing performance and success. The framework can help analyze your current positioning , what you can do better and help understand who does content marketing well.

Startup Marketing: Leverage an Instagram Marketing Service

The Startup Magazine

For any new business looking to increase brand awareness in a way that is both efficient and affordable, what better tool than an Instagram marketing service? The fact is, you simply cannot afford to neglect Instagram as a marketing avenue for your brand. Roughly 88% of the U.S.

Simple Marketing Strategies For Start-Ups


Start-ups face several challenges in their early days, and one of the biggest by far is marketing. Not only can marketing be very expensive, it can be a minefield to navigate and finding the right place to do it when you are a cash-strapped start-up is not easy.

6 Market Research Sources That Fit A Limited Budget

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research.

5 Steps For Penetrating A New Market


Entering new markets can be a great way for your business to expand its portfolio and diversify its product offering. Major companies like Tesla have already demonstrated the benefits of entering a new market with a winning position by leveraging opportunities in its current market space.

[Review] Inbound Marketing


Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI? Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy.

Target Marketing: What Is It?

Up and Running

I assumed that if I opened a business, customers would just show up—no major marketing effort required. Don’t trust Kevin Costner for marketing advice” is probably a good rule of thumb. What is target marketing? Identifying your target market: Who, what, why, how.

Is Your SaaS Go-to-Market Strategy Tsunami-Proof?


There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. To put your SaaS in the best position to win, you need to pick a go-to-market strategy that will place your SaaS on high ground. The marketing-led GtM strategy.

4 Ways CEOs Can Overcome Mistrust And Make Marketing Their New Best Friend  


It is CEOs who are too disconnected from their marketing departments and don’t understand how they can help grow companies. The truth that CEOs must embrace is that marketing is their best friend. Make the marketing team part of the mission and vision.

Founder Market Fit

Feld Thoughts

We constantly hear about “product market fit.” ” But my post yesterday about The Power of Passion When Starting Your Company was about “founder market fit.” ” And I’ve come to believe that – especially among first time entrepreneurs – founder market fit is much more important than product market fit at the inception of the company. I’m not suggesting that product market fit isn’t an important concept.

Amazing Strategies For Business Marketing


An effective marketing plan plays a crucial role in building a business. It is possible when a business owner knows how to exploit the marketing tools of the 21st century. Define Your Marketing Strategy. Try to be specific in marketing options. Digital Tools for Marketing.

Low Budget Marketing Tips for Startups

The Startup Magazine

Marketing is a vital consideration for any business, regardless of the size. Without a coherent and effective marketing strategy, there will be nothing to make your startup stand out from all your competitors.

How To Utilise Offline Marketing To Attract More Business


A vibrant business has many marketing channels, on and offline. Colour Graphics show how to utilise offline marketing to attract more business and custom, without a heavy price tag. But offline marketing can and do still yield results. Offline marketing needn’t be complicated.

Smart Marketers Leverage Marketing Technology And Data Intelligence

YFS Magazine

Is your marketing working? Learn how to use use data intelligence and technology to ensure your marketing strategy delivers on your goals. Grow Marketing & Sales big data data intelligence data management marketing marketing technology

8 Proven Marketing Strategies That Work

YFS Magazine

Over the years, I have seen many businesses succeed and fail at marketing. Here are several marketing strategies that always work. Grow Marketing & Sales marketing marketing strategies marketing tips

8 Ways To Unlock The Power Of Instagram Marketing

YFS Magazine

As the eighth most popular social media channel in the world, Instagram has been instrumental in helping brands reach their target market. Grow Marketing & Sales digital marketing instagram instagram marketing marketing online marketing social media social media marketing

Triggered Marketing – The Marketing Trend Smart Businesses Are Embracing


Triggered marketing is a promotion trend that uses data analytics and the target clients’ emotions to guide them into making a purchase that fits into a business’ plan. And many businesses today are jumping on the triggered marketing bandwagon to achieve marketing success.

Analog Marketing – 5 Old School Marketing Methods That Get Results


Just like almost every other part of life, marketing has gone digital. But does that make the marketing techniques of old obsolete? Here are five marketing methods that still work in today’s world: 1. Others marketing offline marketing

Why Small Businesses Should Adopt A Geofencing Marketing Strategy


If you own a small business, you should know that internet marketing is essential to your company’s success. There are so many great marketing strategies out there, like SEO, Local SEO, PPC ads, and more. Location-Based Marketing tool. How, where, and when do they market?

Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

10 Big Ideas For Small Business Marketing


by Brian Sutter, Director of Marketing, Wasp Barcode Technologies. As you look through the list below for some big ideas to apply to your marketing this year, some will sound familiar. 2018 isn’t a year to completely throw out everything you’ve learned about marketing before.

Overcoming The Biggest Barriers In Digital Marketing


So you started a company, but does that make you a marketing expert? If you’re like many small businesses, you have a love-hate relationship with marketing. One of the most important of them is the role of digital marketer. Marketing is a Mystery. Marketing is a Necessity.

How Programmatic Marketing Works


by Tony Schubert, founder and CEO of Nerdigital Marketing. Ads form an integral part of an organization’s marketing efficiency. Some of the best forms of marketing include posting ads on websites. This article will explain how programmatic marketing works in three stages.

6 Cases Where Quick-To-Market Beats Market Research

Startup Professionals Musings

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan.

Does Content Marketing Actually Work?


While Google and Facebook have made content marketing fashionable, we do see a lot of people wondering if it is really worth the time. Does content marketing actually work? It’s time to take stock of why content marketing works and how does it compare to traditional marketing.

How To Incorporate Core Values Into Your Marketing Strategy

YFS Magazine

We will continue to see a shift in how businesses utilize their core values as a way to drive their digital marketing strategy. Grow Marketing & Sales core values digital marketing marketing online marketing

How To Leverage the Power of SMS Marketing

YFS Magazine

While SMS marketing is not a new marketing tool, you still have plenty of time to benefit from the industry’s new wave. There are now more ways than ever to make text marketing a powerful component of your marketing mix.

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10 Reasons To Market Yourself More Than A Great Idea

Startup Professionals Musings

entrepreneur great idea market yourselfToo many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies.

Top Digital Marketing Strategies For Startups


Online marketing is essential for businesses of all sizes. But digital marketing is critical especially for startups because the world wide web offers the opportunity to get in front of more people while using less budget. Content Marketing. Social Media Marketing.

Hyperlocal Marketing: A Tried And True Method For Successful Online Marketing


But the reality is, SEO is a super competitive practice, and ranking for top keywords requires a marketing budget you probably don’t have. If you’ve been working with a marketer who says otherwise, they’ve taken you for a ride. Hyperlocal marketing is the original advertising strategy.

Top Three Email Marketing Trends To Watch

YFS Magazine

Here's a look at email marketing trends worth watching. Grow Marketing & Sales email marketing marketingFrom humble beginnings as text-only messages, email has come a long way since the 1990s.

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4 Effective Direct Mail Marketing Tips


Direct-mail marketing is usually expensive, but keep in mind that an effective campaign could easily and quickly offset your costs and increase business profits. It is why most companies take full advantage of direct-mail marketing to engage customers.

Social Media Marketing Ideas For Small Business


When you are developing your marketing strategies, buyer behavior is relevant. Others marketing small business social media social media marketingAre you a small business looking to expand your social media presence? Well, these tips have been created to help you do so.