Analyst Cam: Zoho Marketing Plus

deal architect

Zoho announced today its Marketing Plus platform and in prep I had Prashanth “PVK” Krishnaswami, CX. As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission) as part of my Analyst Cam series.

How To Get The Most Marketing Bang For Your Buck Without A Dedicated Marketing Team

YoungUpstarts

There are many ways you can reap the benefits of digital marketing without keeping dedicated digital marketers on staff. The post How To Get The Most Marketing Bang For Your Buck Without A Dedicated Marketing Team appeared first on Young Upstarts.

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What Exactly Is Lifecycle Marketing?

YoungUpstarts

Lifecycle marketing is a strategy that considers the various stages that a customer goes through when considering, purchasing, and using a product or service. The post What Exactly Is Lifecycle Marketing? Others customer lifecycle customer management lifecycle marketing marketing

Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

Why Is A Holistic Digital Marketing Strategy Important?

YoungUpstarts

These days an effective and practical digital media marketing strategy is essential to provide your company with a competitive edge. The post Why Is A Holistic Digital Marketing Strategy Important? Others digital marketing marketing

Guide To Local Marketing

YoungUpstarts

Local marketing tactics vary differently from general marketing approaches and procedures in that you will be working hard to discover, reach, engage, and appeal to local people particularly. The post Guide To Local Marketing appeared first on Young Upstarts. Others marketing

Top 15 Digital Marketing Publications That All Marketers Should Read

The Startup Magazine

For digital marketers, these publications are considered to be the best platform of marketing information. These articles provide awareness, education, and marketing campaign ideas. Marketing is constantly evolving with the times as new technology enters the market every year.

7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand.

Marketing For Startups: The 3 Types Of Marketing Strategies

YoungUpstarts

As a new business owner, you always search for startup marketing strategies that work to grow your business. The post Marketing For Startups: The 3 Types Of Marketing Strategies appeared first on Young Upstarts. Others marketing strategies Online marketing startup marketing

Are Your Marketing Messages Scary?

Rembrandt Communications

It’s that time of year when frightful thoughts and messages fill the air for Halloween… but your marketing messages and public relations’ pitches should not be part of this! Are You Guilty of these Scary Marketing Message Mistakes? The post Are Your Marketing Messages Scary?

4 Marketing Measurement Strategies That Can Work For You

YoungUpstarts

Marketing measurement strategies at any company are more important than ever before. It's the key to understanding the effectiveness of your marketing and informing future decisions. The post 4 Marketing Measurement Strategies That Can Work For You appeared first on Young Upstarts.

Today’s Cryptocurrency Prices By Market Cap

YoungUpstarts

The post Today’s Cryptocurrency Prices By Market Cap appeared first on Young Upstarts. Even though cryptocurrencies remain highly volatile compared to fiat money, they remain popular. Here's a list of cryptocurrencies to look at.

SEO Marketing For Business Startups And Companies

YoungUpstarts

SEO marketing for business startups and companies is the best way to create an online presence and reach out to potential customers. The post SEO Marketing For Business Startups And Companies appeared first on Young Upstarts.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

Tips For Marketing A Small Business

YoungUpstarts

Marketing a small business does take time, but when you do it right, you give your business a higher chance of survival. The post Tips For Marketing A Small Business appeared first on Young Upstarts. Others marketing marketing advice small business small business advice

How To Optimize Your Marketing Operations

YoungUpstarts

Marketing operations is a huge umbrella that encompasses things like technologies, procedures, and analytics that all work together to drive returns on investments and marketing results for organizations. Others business automation business operations business optimization marketing

Online Marketers: Leverage The Power Of Pinterest

YoungUpstarts

President of Silver Frog Marketing, Christina Ross, shares tips to help marketers build their brands, increase traffic, and create loyalty through Pinterest. The post Online Marketers: Leverage The Power Of Pinterest appeared first on Young Upstarts.

Twitter Marketing In 2022: Getting It Right

YoungUpstarts

Here's how to crack Twitter marketing for 2022. The post Twitter Marketing In 2022: Getting It Right appeared first on Young Upstarts. Resources social media social media marketing Twitter Twitter marketing

Start Your Holiday PR and Marketing Now

Rembrandt Communications

Do you have all of your public relations, or PR, and marketing ready for this year’s holiday season? Start your holiday PR and marketing planning now so you can: • Gain a competitive edge. What does your target market really want? Unless you’re already ahead of the game….

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How To Launch A Successful Experiential Marketing Event

YoungUpstarts

Experiential marketing campaigns differ from traditional marketing campaigns. Also known as engagement marketing, experiential marketing campaigns require the involvement of elements that offer direct customer interaction. Others experiential marketing marketing

10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. Let your highly motivated customers be your best marketing advocates for new customers. exponential growth marketing unicorn

5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority.

8 Marketing Mistakes To Avoid At All Costs

YoungUpstarts

To maximize your marketing strategy, there are eight common marketing mistakes you should avoid at all costs. The post 8 Marketing Mistakes To Avoid At All Costs appeared first on Young Upstarts. Professionalisms Atul Minocha marketing marketing mistakes

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What Harnessing First-Party Data Looks Like In Marketing Today

YoungUpstarts

The post What Harnessing First-Party Data Looks Like In Marketing Today appeared first on Young Upstarts. Professionalisms data analysis data gathering marketing Maureen Quirk primary data

Top 5 Tips For Bootstrapping Your Marketing In 2022

YoungUpstarts

Bootstrapping your marketing is a challenge, but it’s easier to do now than ever before thanks to technology. The post Top 5 Tips For Bootstrapping Your Marketing In 2022 appeared first on Young Upstarts. Others marketing marketing advice

Why The Resale Market Has Become Fashion’s Biggest Trend That’s Here To Stay

YoungUpstarts

The post Why The Resale Market Has Become Fashion’s Biggest Trend That’s Here To Stay appeared first on Young Upstarts. Thinking Aloud fashion industry Jesse Johnson resale market

7 Current Market Forces Bring Startup Opportunities

Startup Professionals Musings

The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Markets are now hyper-connected, where communications technology and rapid transportation link all citizens of the world together.

8 Key Principles To Prepare For Invading A New Market

Startup Professionals Musings

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. Too many entrepreneurs push their product out without the proper scouting on high return or weak points in the existing market.

6 Ways To Sustain Growth In A Maturing Global Market

Startup Professionals Musings

Unfortunately, without your proactive efforts to counter predictable market challenges , early growth can quickly stall. No matter how excited your initial customers appear to be, every market has a saturation point on new and repeat sales.

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Marketing Tips When Your Business Audience Is Local

YoungUpstarts

Here are a few tips that will help you market your brand; and hopefully give you more business than you can handle. The post Marketing Tips When Your Business Audience Is Local appeared first on Young Upstarts. Others hyperlocal marketing marketing small business marketing

A Beginner’s Guide To Email Marketing For Mobile Apps

YoungUpstarts

Using the right strategies and tools can make running your campaigns of email marketing for mobile apps simpler and more efficient. The post A Beginner’s Guide To Email Marketing For Mobile Apps appeared first on Young Upstarts. Others email marketing marketing mobile apps

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How Can A Young Grad Student Join A Market Research Company

YoungUpstarts

Looking to break into market research companies? Here are some tips on how to join a market research company as a young grad student. The post How Can A Young Grad Student Join A Market Research Company appeared first on Young Upstarts. Others career advice market research

Killer B2B Marketing Tips

YoungUpstarts

What comes into your mind when you hear B2B marketing strategies ? You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace. Below are effective B2B marketing strategies. B2B email marketing.

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6 Incentives To Master The Art Of Marketing Yourself

Startup Professionals Musings

As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk. The other four are: new product development, writing, time management, and sales/marketing. Jan Yager marketing public speaking selling skills

6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. Talk to real live customers in addition to marketers.

Investing Into The Cryptocurrency Market

YoungUpstarts

The post Investing Into The Cryptocurrency Market appeared first on Young Upstarts. Looking to invest in cryptocurrency? You might want to learn more about the technology it's based on - blockchain. Others blockchain cryptocurrency cryptocurrency trading

5 Ideas To Enhance Your Digital Marketing

YoungUpstarts

The post 5 Ideas To Enhance Your Digital Marketing appeared first on Young Upstarts. Others digital marketing marketingHaving a digital presence is crucial for any company in almost any industry. Mass email software, social media, and more can enhance your digital presence. .

5 Benefits of Print Marketing in 2022

The Startup Magazine

In an increasingly digital world, you can be forgiven for thinking that print marketing is no longer relevant. Keep reading to discover five benefits of print marketing in the year ahead and how this traditional form of advertising can help your business.

The Road to Success with Lead Generation in Digital Marketing

The Startup Magazine

This is one of the reasons why having a successful lead generation plan can help you increase your revenue through sales and marketing strategies that cater to changing consumer behaviors. How To Create a Robust Lead Generation Strategy in Digital Marketing. Email Marketing .

8 Ways New Venture Founders Create Whole New Markets

Startup Professionals Musings

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.

A Look At Some Great B2B Marketing Agencies

YoungUpstarts

Digital marketing has gained popularity on the market over recent times. Here's a list of some B2B marketing agencies that are acing the market in their way. The post A Look At Some Great B2B Marketing Agencies appeared first on Young Upstarts.

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7 Budget-Friendly Marketing Strategies For Startups

YoungUpstarts

That is why we’ve done a detailed research to figure out those marketing strategies that are not only known for their instant success but which also don’t put in […]. The post 7 Budget-Friendly Marketing Strategies For Startups appeared first on Young Upstarts.

5 Stages Of The Market Lifecycle Gate Startup Success

Startup Professionals Musings

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. The market at this point is largely unknown and untested.