Is Influencer Marketing the Future of Marketing?
NOVEMBER 18, 2016
But does this mean that influencer marketing is taking the place of traditional advertising? It seems that several studies are supporting this hypothesis, showing that influencer marketing can improve every aspect of a brand’s performance. Not sure how to start with digital marketing?
Content Marketing for Startups
MARCH 22, 2016
— market. The thought of marketing their software baby is so painful, uncomfortable, and unpleasant that time and time again developers will rationalize that since their software is so much better than everything else in the same space, they can just wait for customers to show up. The solution, a thousand marketers will tell you, is Content Marketing. The post Content Marketing for Startups appeared first on 47hats.com. Content Marketing
7 Digital Marketing Trends For Your Brand Success in 2016
SEPTEMBER 17, 2015
Digital marketing has gone under some major makeovers over the last few years. But as a digital marketer, how do you keep up with these ever changing trends? Here are some marketing predictions for your brand success in 2016. 7 digital marketing predictions in 2015.
6 Cases Where Quick-To-Market Beats Market Research
Startup Professionals Musings
APRIL 22, 2017
I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan.
Everything You Ever Wanted to Know about Marketing Communications
APRIL 5, 2017
She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. “My Define the Mission of Marketing Communications. Marketing communications is a subset of the Marketing department’s mission.
Content Marketing For E-Commerce: A Stepwise Guide For Beginners
APRIL 15, 2016
This is a guest post by Olga Rabo from Berlin, Germany and Olga shares her tips on Content Marketing for E-Commerce players. P.S. Don’t forget to sign in and register for our Content Marketing for Beginners eCourse. Content Marketing For E-Commerce: A Stepwise Guide For Beginners.
11 Unusual Ways To Market Your Startup Brand in 2016
NOVEMBER 19, 2015
Except the question: what are the new digital trends , how do you market your Startup brand in 2016? Successful content marketers are working on 12-14 types of content formats in order to bring diversity to their marketing efforts. The Internet has democratized our world.
Announcing New Course- Content Marketing For Beginners
MARCH 16, 2016
Content Marketing for beginners is always a challenge. These are the exact questions, Content marketing experts at all levels struggle with. There’s no job that doesn’t require you to know more about marketing. Who should join a Content marketing for beginners course?
5 Common Mistakes Made By Content Marketing Beginners
SEPTEMBER 12, 2015
Look around and you’ll notice that almost every other company – rather, all of them, are trying their hand at content marketing. Today I am listing down some of the most common mistakes made by Content Marketing beginners!
The European Startup Market
A VC : Venture Capital and Technology
OCTOBER 4, 2015
Third, European entrepreneurs have, for the most part, abandoned the approach of building domestic businesses in their home markets and are now targeting global customer bases from day one. When you take all of that and combine the fact that there is probably a hundredth of the VC dollars at work in Europe vs the US, you get a great market to invest in. At USV, we’ve been investing in European startups since 2008. Currently 22% of our active portfolio is in Europe.
Why Small Businesses Can Take Up the Content Marketing Opportunity
NOVEMBER 23, 2015
The Content marketing opportunity is here. It is going to be an inherently strong marketing trend in the 2016 and beyond. Want to succeed with Content Marketing? Discover how to use digital marketing to drive sales. Content Marketing is a similar journey.
Target Marketing 101 [Infographic]
Up and Running
DECEMBER 16, 2014
The term “target marketing” has been around for decades, but that doesn’t mean that everyone knows what it is or how to apply it to their business. Consider the infographic below your introductory lesson—Target Marketing 101.
Why Your Sales Team Should Spend More Time On Content Marketing
MARCH 7, 2016
In many previous organizations that I’ve worked with Sales was always a team somehow disconnected with marketing or product. A decade later, I became a content marketer instead. And here’s why your sales team should spend more time on content marketing too.
Does Content Marketing Actually Work?
MAY 16, 2016
While Google and Facebook have made content marketing fashionable, we do see a lot of people wondering if it is really worth the time. Does content marketing actually work? It’s time to take stock of why content marketing works and how does it compare to traditional marketing.
Current Startup Market Emotional Biases
APRIL 21, 2016
Bill Gurley wrote an incredible post yesterday titled On the Road to Recap: Why the unicorn financing market just became dangerous … for all involved. This happens in every market transition, and can create quite a bit of tension between the different constituents in each company. Unlike the endless flurry of short term prognostications that resulted from the public market decline and subsequent rise in Q1, the separation of thinking between a short term view (e.g.
YouTube Marketing: A Small Business Guide
Up and Running
NOVEMBER 1, 2016
As my series on using social media marketing platforms to market your small business comes to a close (check out past installments on Facebook, Twitter, Instagram, Pinterest, and LinkedIn ), we arrive at what is possibly the most niche platform in terms of content: YouTube.
Push Marketing Has Been Replaced By Pull Marketing
Startup Professionals Musings
SEPTEMBER 17, 2016
Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.”
How to Create Marketing Hype For Your New Launch
FEBRUARY 19, 2016
To create marketing hype for your new launch isn’t something you can do it in a day. It requires sustained effort, marketing push and the whole caboodle. Take your time at planning your product and marketing launch. d) You have no budget / resources left for marketing.
LinkedIn Marketing: A Small Business Guide
Up and Running
OCTOBER 25, 2016
But, LinkedIn isn’t just a social networking site for job seekers—it’s also a great marketing platform for businesses. If you’re looking to become an expert voice in your particular industry, you may want to consider adding LinkedIn to your social media marketing arsenal.
7 Social Media Marketing Habits That Lead To Failure
NOVEMBER 27, 2015
If your campaigns are using a range of social media marketing habits that lead to failure, then it's time to make a change. Social media marketing (SMM) not working is simply a sign that you need to identify what's going wrong and try again. be a digital marketing superstar.
This Is How Email Marketing Contributes To Startup Growth
JANUARY 21, 2016
Many people might think email marketing as an out-dated marketing tool, but looking at stats, the benefits of email marketing are clear. Grow Marketing & Sales email marketing marketing online marketing
Instagram Marketing: A Small Business Guide
Up and Running
OCTOBER 11, 2016
See Also: Facebook Marketing: A Small Business Guide. It’s counterintuitive, but the general rule of marketing on social media suggests that only 20 percent of your posts should “sell” your products. See Also: Twitter Marketing: A Small Business Guide.
Lean Market Research for Startups
MAY 12, 2013
Eric Reis John Mullins Lean Market Research Lean Startup Lean Startups Marc Andreessen Market Research Product-market-fit Steve Blank 5 forces 7 domains john mullins Market research Market Sizing product-market-fit steve blank swot
25 Marketers Share Awesome Social Analytics Tools For 2016
JANUARY 8, 2016
2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. Keep this list printed out next to your marketing plans! Lyda Mclallen, Marketing expert (publishing).
Why Capital Markets Matter
A VC : Venture Capital and Technology
AUGUST 24, 2015
On a day when it is likely that the US stock markets will open down and Asian markets are in free fall, it is worth taking a second and talking about why capital markets matter and why they don’t.
The Illusion of Product/Market Fit for SaaS Companies
JANUARY 20, 2015
“We have product/market fit.” ” “We are searching for product/market fit.” ” “We are raising this financing to find product/market fit.” ” “Our customer traction demonstrates product/market fit.” ” Product/market fit. I was in a meeting a month ago with a company I’m on the board of where product/market fit was asserted. When you have $0 of MRR, you have no product/market fit.
Revenue = Product Market Fit
FEBRUARY 5, 2014
Arguably revenue is the best signal of product-market fit for B2B startups. Potential customers’ willingness to pay will help you segment your target market (by customer size, vertical, geography, etc) more effectively than simply “researching” your market in abstract.
Every Startup Employee is a Marketer
JANUARY 24, 2014
One of the more important hats for everyone to wear, which doesn’t always come naturally to people, is that of marketer. Most early stage startups don’t have a marketer, and may have very little marketing expertise. That small team of developers have to be marketers.
How to Supercharge your Content Marketing with Paid Advertising
APRIL 22, 2016
Any Digital Marketer living in today’s age will tell you that Content Marketing is a must, for not only promoting your brand to new prospects, but also to maintain a relationship with your existing customers. 8 Platforms to Supercharge your Content Marketing with Paid Advertising.
8 Powerful Online Tools For Digital Marketers
JANUARY 7, 2017
Here's a look at 8 free online apps that can make online marketing much easier for small businesses. Grow Marketing & Sales content marketing digital marketing marketing online marketing social media marketing
Artificial Intelligence: Implications On Marketing, Analytics, And You
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Marketing. You are seeing many applications of Machine Learning being applied to Marketing. A rare post today.
Smaller Brands Have An Extreme Competitive Advantage in Content Marketing
MAY 14, 2015
As an ongoing series called the Social Expert Speak , today we present insights from @KenHerron , an exemplary social marketer and a leading expert on content and social media. Ken believes that small businesses and startups can have an extreme competitive advantage in content marketing.
3 Simple Reasons To Try Marketing Automation
NOVEMBER 12, 2016
You’ll find that marketing automation is one trend you shouldn't ignore. Grow Marketing & Sales digital marketing email marketing inbound marketing marketing marketing automation online marketing
I Don’t Hate Marketing
SEPTEMBER 22, 2011
One of the jokes in my little universe is that “every time I hear the word ‘marketing’ I throw up a little in my mouth.” ” I’ve been joking about this long enough that it’s become conventional wisdom that I hate marketing. Yet, if you look at many of our successful investments, they are extraordinarily good at marketing and some people suggest we (Foundry Group, me) are also good at marketing. The topic is marketing.
Digital Marketing Made Human
JUNE 29, 2016
Buyers have become savvy to marketing. They’re more empowered and they know how to reject or even avoid traditional marketing. How can we sell in a digital space to a populace who’s learning more every year that they don’t want to be marketed to?
Why Your Startup Needs An Email Marketing Strategy
JUNE 10, 2015
However, experts will tell you, why Email marketing is so important and remains the most profitable channel of them all. Here’s why your startup needs an Email marketing strategy. Why Your Startup Needs An Email Marketing Strategy. This is how Email marketing works!
7 Content Marketing Goals For 2016 That You Can Set For Your Brand
OCTOBER 13, 2015
Content marketing has received a lot of attention in recent times but the fact is that not many were using the term till even five years ago. This is what you need to prep up for setting the content marketing goals for 2016 for your brands. Write down your Content Marketing Strategy. >
Twitter Marketing: A Small Business Guide
Up and Running
OCTOBER 4, 2016
Nowadays, having a presence on social media is a marketing necessity. That being said, establishing a marketing strategy for Twitter can be daunting, especially as a small business. See Also: Facebook Marketing: A Small Business Guide. What Is Target Marketing?
What’s The Difference Between Content Marketing And PR?
JANUARY 25, 2016
Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR. Content marketing is the art of using various techniques to reach out to your target audience with useful content.
5 Business Blogs That Are Kicking Ass in Content Marketing
JULY 23, 2015
When it comes to content , it is either the social media or content marketing agencies that fill in the top slots for being awesome. But here are 5 business blogs that are kicking ass and have definitely got their freak on when it comes to content marketing.