Is Influencer Marketing the Future of Marketing?


But does this mean that influencer marketing is taking the place of traditional advertising? It seems that several studies are supporting this hypothesis, showing that influencer marketing can improve every aspect of a brand’s performance. Not sure how to start with digital marketing?

Does Content Marketing Actually Work?


While Google and Facebook have made content marketing fashionable, we do see a lot of people wondering if it is really worth the time. Does content marketing actually work? It’s time to take stock of why content marketing works and how does it compare to traditional marketing.

Push Marketing Has Been Replaced By Pull Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.”

Content Marketing Examples: Who Does Content Marketing Well


Altimeter group in 2012 came up with an interesting study and a framework for accessing Content Marketing performance and success. The framework can help analyze your current positioning , what you can do better and help understand who does content marketing well.

8 Ways To Unlock The Power Of Instagram Marketing

YFS Magazine

As the eighth most popular social media channel in the world, Instagram has been instrumental in helping brands reach their target market. Grow Marketing & Sales digital marketing instagram instagram marketing marketing online marketing social media social media marketing

8 Proven Marketing Strategies That Work

YFS Magazine

Over the years, I have seen many businesses succeed and fail at marketing. Here are several marketing strategies that always work. Grow Marketing & Sales marketing marketing strategies marketing tips

Target Marketing: What Is It?

Up and Running

I assumed that if I opened a business, customers would just show up—no major marketing effort required. Don’t trust Kevin Costner for marketing advice” is probably a good rule of thumb. What is target marketing? Identifying your target market: Who, what, why, how.

Top 50 Content Marketing Resources You Need In 2016


Content Marketing and brand storytelling have been around from thousands of years and as a Startup or small business, it’s not just a good to have, but necessary in the 2016 world. Top 50 Content Marketing Resources You Need In 2016. What is Content Marketing?

Why Small Businesses Can Take Up the Content Marketing Opportunity


The Content marketing opportunity is here. It is going to be an inherently strong marketing trend in the 2016 and beyond. Want to succeed with Content Marketing? Discover how to use digital marketing to drive sales. Content Marketing is a similar journey.

Smart Marketers Leverage Marketing Technology And Data Intelligence

YFS Magazine

Is your marketing working? Learn how to use use data intelligence and technology to ensure your marketing strategy delivers on your goals. Grow Marketing & Sales big data data intelligence data management marketing marketing technology

Invite: Digital Marketing And Brand Storytelling Trends 2016 Workshop


I’m thrilled to share that Brandanew will be hosting its first digital marketing and brand storytelling trends 2016 workshop on January 15 in Delhi. Theme: Global Digital marketing and Brand Storytelling trends 2016.

6 Content Marketing Mistakes App Developers Make

YFS Magazine

Here are 6 mistakes app developers make with their content marketing strategies that turn readers right off (and what to do instead). Grow Marketing & Sales app development content creation content marketing marketing

3 Simple Reasons To Try Marketing Automation

YFS Magazine

You’ll find that marketing automation is one trend you shouldn't ignore. Grow Marketing & Sales digital marketing email marketing inbound marketing marketing marketing automation online marketing

4 Marketing Mistakes You Can Easily Turn into Marketing Masterpieces

The Startup Magazine

When it comes to marketing, especially social marketing, few get it perfectly right out of the gate. Companies are fond of using video in their marketing efforts. Poor Use of Social Marketing. Poor Use of Email Marketing. Everybody makes mistakes.

8 Powerful Online Tools For Digital Marketers

YFS Magazine

Here's a look at 8 free online apps that can make online marketing much easier for small businesses. Grow Marketing & Sales content marketing digital marketing marketing online marketing social media marketing

Content Marketing for Startups

47 Hats

market. The thought of marketing their software baby is so painful, uncomfortable, and unpleasant that time and time again developers will rationalize that since their software is so much better than everything else in the same space, they can just wait for customers to show up. The solution, a thousand marketers will tell you, is Content Marketing. The post Content Marketing for Startups appeared first on Content Marketing

5 Digital Marketing Trends To Watch In 2018

YFS Magazine

Grow Marketing & Sales instagram instagram marketing marketing online marketing social media social media marketingFrom new bells and whistles launched by social networks to changes in customer needs, there’s a lot to review before you put pen to paper.

Fantastic Marketing Strategies Your Business Needs

The Startup Magazine

As a business owner, it is important that you come up with ideas and strategies that will help you to market your business more effectively. And marketing strategies will help you to generate more sales and gain more customers. Email Marketing. Social Media Marketing.

SMS Marketing, What Every Entrepreneur Should Know

YFS Magazine

When it comes to SMS marketing, keep it simple and don't make your audience think too hard about what you’re saying or what you want from them. Grow Marketing & Sales marketing sms marketing

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Announcing New Course- Content Marketing For Beginners


Content Marketing for beginners is always a challenge. These are the exact questions, Content marketing experts at all levels struggle with. There’s no job that doesn’t require you to know more about marketing. Who should join a Content marketing for beginners course?

Use These 4 Marketing Techniques To Strengthen Your Brand

YFS Magazine

Regardless of the type of business you own, online marketing is likely a large huge piece of the puzzle. Here are four marketing strategies that should be the focus of your attention. Grow Marketing & Sales branding marketing online marketing

Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

Tackling Content Marketing

The Startup Magazine

Whatever the case, it seems like the need for content marketing never ends. Focus on Content Marketing. You are competing for a market that has been spread thin and exhausted by the constant demands presented by different companies, varying ads, and diverse marketing campaigns.

Monthly Roundup October 2015: How To Do Content Marketing Right


This month I have some tips on how to do Content Marketing right. In addition you can join me for a free event on how to use digital marketing to sell your books , and also grab a free download of a content marketing 101 eBook we just created!

3 Tools To Improve Email Marketing Response Rates

YFS Magazine

Here's a look at 3 tools to improve your email marketing results. Grow Marketing & Sales email marketing marketing online marketingThere is simply no excuse to send cold emails and hope for the best.

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BtoB Owners, Not Ready for Holiday Marketing?

Rembrandt Communications

It’s already November, and holiday marketing time is here for BtoB owners. The post BtoB Owners, Not Ready for Holiday Marketing? appeared first on Boost sales fast with content marketing strategy, SEO and PR here. No Problem. 3 Quick Tips to Make Sales Soar!

6 Essential Mobile Marketing Strategies For Small Businesses

YFS Magazine

Mobile marketers should focus on these 6 strategies. Grow Marketing & Sales marketing mobile mobile marketingMobile continues to disrupt the way people engage with brands.

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The Top 3 Questions to Ask Before You Allocate Marketing Spend


So if you’re a new business or about to start with digital marketing , how do you juggle with questions on where to begin or how to allocate marketing spend? Learn a strategic approach towards Content Marketing. Do you have a documented digital marketing strategy?

11 Unusual Ways To Market Your Startup Brand in 2016


Except the question: what are the new digital trends , how do you market your Startup brand in 2016? Successful content marketers are working on 12-14 types of content formats in order to bring diversity to their marketing efforts. The Internet has democratized our world.

Why Capital Markets Matter

A VC : Venture Capital and Technology

On a day when it is likely that the US stock markets will open down and Asian markets are in free fall, it is worth taking a second and talking about why capital markets matter and why they don’t.

10 Reasons To Market Yourself More Than A Great Idea

Startup Professionals Musings

entrepreneur great idea market yourselfToo many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies.

4 Ways To Focus Your Social Media Marketing Efforts

YFS Magazine

Social media marketing can make or break a company; make sure your business gets specific, develops a strategy and thrives. Grow Marketing & Sales marketing social media social media marketing

Is Content Marketing the New Journalism?


In this world of overwhelming branded and user generated content, is content marketing the new journalism? HANDPICKED RELATED LEARNING: Content Marketing 101 for your brands. Hello brand journalism: Content Marketing is the brand new revenue channel.

The Unicorn Marketing Theory

Inc Startups

The Unicorn Marketing Theory: 10 Ways to Find Content That Will Perform in the Top 1%. Marketing

7 Signs That You’re Actually Good At Content Marketing


If you’re beginning the week thinking about how you can improve your content marketing efforts , it’s also a good time to reflect a little more. Are you any good at content marketing as a brand? In this post, I’m listing what makes for really solid content marketing.

What’s The Difference Between Content Marketing And PR?


Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR. Content marketing is the art of using various techniques to reach out to your target audience with useful content.

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How To Build Your Brand Using Marketing Street Teams

YFS Magazine

Grow Marketing & Sales grassroots marketing marketing marketing street teams offline marketingIn today’s digital age, street teams can offer a new way to forge personal connections with consumers. Here are nine tips that can help you get started.

7 Digital Marketing Trends For Your Brand Success in 2016


Digital marketing has gone under some major makeovers over the last few years. But as a digital marketer, how do you keep up with these ever changing trends? Here are some marketing predictions for your brand success in 2016. 7 digital marketing predictions in 2015.

5 Brilliant Ways Marketers Cultivate Creativity

YFS Magazine

Grow Marketing & Sales creativity innovation marketingCreativity: Is it something innate? Can creativity be learned? The following five tips have helped me cultivate creativity amongst my teams.

Post-Millennial Marketing: How to Market Effectively To Generation Z

crowdSPRING Blog

Millennials have starred in marketing headlines for the past several years. You need to have marketing strategies in place for millennials and their generational successors. If you’re a marketer, you’ll need to tailor your messages to reach a new audience.