Is Influencer Marketing the Future of Marketing?


But does this mean that influencer marketing is taking the place of traditional advertising? It seems that several studies are supporting this hypothesis, showing that influencer marketing can improve every aspect of a brand’s performance. Not sure how to start with digital marketing?

Does Content Marketing Actually Work?


While Google and Facebook have made content marketing fashionable, we do see a lot of people wondering if it is really worth the time. Does content marketing actually work? It’s time to take stock of why content marketing works and how does it compare to traditional marketing.

8 Ways To Unlock The Power Of Instagram Marketing

YFS Magazine

As the eighth most popular social media channel in the world, Instagram has been instrumental in helping brands reach their target market. Grow Marketing & Sales digital marketing instagram instagram marketing marketing online marketing social media social media marketing

Push Marketing Has Been Replaced By Pull Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.”

Content Marketing Examples: Who Does Content Marketing Well


Altimeter group in 2012 came up with an interesting study and a framework for accessing Content Marketing performance and success. The framework can help analyze your current positioning , what you can do better and help understand who does content marketing well.

8 Proven Marketing Strategies That Work

YFS Magazine

Over the years, I have seen many businesses succeed and fail at marketing. Here are several marketing strategies that always work. Grow Marketing & Sales marketing marketing strategies marketing tips

Top 50 Content Marketing Resources You Need In 2016


Content Marketing and brand storytelling have been around from thousands of years and as a Startup or small business, it’s not just a good to have, but necessary in the 2016 world. Top 50 Content Marketing Resources You Need In 2016. What is Content Marketing?

Target Marketing: What Is It?

Up and Running

I assumed that if I opened a business, customers would just show up—no major marketing effort required. Don’t trust Kevin Costner for marketing advice” is probably a good rule of thumb. What is target marketing? Identifying your target market: Who, what, why, how.

Why Small Businesses Can Take Up the Content Marketing Opportunity


The Content marketing opportunity is here. It is going to be an inherently strong marketing trend in the 2016 and beyond. Want to succeed with Content Marketing? Discover how to use digital marketing to drive sales. Content Marketing is a similar journey.

Tackling Content Marketing

The Startup Magazine

Whatever the case, it seems like the need for content marketing never ends. Focus on Content Marketing. You are competing for a market that has been spread thin and exhausted by the constant demands presented by different companies, varying ads, and diverse marketing campaigns.

Smart Marketers Leverage Marketing Technology And Data Intelligence

YFS Magazine

Is your marketing working? Learn how to use use data intelligence and technology to ensure your marketing strategy delivers on your goals. Grow Marketing & Sales big data data intelligence data management marketing marketing technology

Invite: Digital Marketing And Brand Storytelling Trends 2016 Workshop


I’m thrilled to share that Brandanew will be hosting its first digital marketing and brand storytelling trends 2016 workshop on January 15 in Delhi. Theme: Global Digital marketing and Brand Storytelling trends 2016.

5 Digital Marketing Trends To Watch In 2018

YFS Magazine

Grow Marketing & Sales instagram instagram marketing marketing online marketing social media social media marketingFrom new bells and whistles launched by social networks to changes in customer needs, there’s a lot to review before you put pen to paper.

Use These 4 Marketing Techniques To Strengthen Your Brand

YFS Magazine

Regardless of the type of business you own, online marketing is likely a large huge piece of the puzzle. Here are four marketing strategies that should be the focus of your attention. Grow Marketing & Sales branding marketing online marketing

3 Simple Reasons To Try Marketing Automation

YFS Magazine

You’ll find that marketing automation is one trend you shouldn't ignore. Grow Marketing & Sales digital marketing email marketing inbound marketing marketing marketing automation online marketing

8 Powerful Online Tools For Digital Marketers

YFS Magazine

Here's a look at 8 free online apps that can make online marketing much easier for small businesses. Grow Marketing & Sales content marketing digital marketing marketing online marketing social media marketing

Content Marketing for Startups

47 Hats

market. The thought of marketing their software baby is so painful, uncomfortable, and unpleasant that time and time again developers will rationalize that since their software is so much better than everything else in the same space, they can just wait for customers to show up. The solution, a thousand marketers will tell you, is Content Marketing. The post Content Marketing for Startups appeared first on Content Marketing

SMS Marketing, What Every Entrepreneur Should Know

YFS Magazine

When it comes to SMS marketing, keep it simple and don't make your audience think too hard about what you’re saying or what you want from them. Grow Marketing & Sales marketing sms marketing

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Announcing New Course- Content Marketing For Beginners


Content Marketing for beginners is always a challenge. These are the exact questions, Content marketing experts at all levels struggle with. There’s no job that doesn’t require you to know more about marketing. Who should join a Content marketing for beginners course?

5 Things Entrepreneurs Should Know Before Starting A Marketing Agency

YFS Magazine

As the founder of a content marketing agency, my career path was more accidental than intentional. Plan content marketing marketing starting a business startup lessonsSince my agency career wasn’t carefully planned, I ended up making a lot of mistakes.

6 Essential Mobile Marketing Strategies For Small Businesses

YFS Magazine

Mobile marketers should focus on these 6 strategies. Grow Marketing & Sales marketing mobile mobile marketingMobile continues to disrupt the way people engage with brands.

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3 Tools To Improve Email Marketing Response Rates

YFS Magazine

Here's a look at 3 tools to improve your email marketing results. Grow Marketing & Sales email marketing marketing online marketingThere is simply no excuse to send cold emails and hope for the best.

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Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

Monthly Roundup October 2015: How To Do Content Marketing Right


This month I have some tips on how to do Content Marketing right. In addition you can join me for a free event on how to use digital marketing to sell your books , and also grab a free download of a content marketing 101 eBook we just created!

The Top 3 Questions to Ask Before You Allocate Marketing Spend


So if you’re a new business or about to start with digital marketing , how do you juggle with questions on where to begin or how to allocate marketing spend? Learn a strategic approach towards Content Marketing. Do you have a documented digital marketing strategy?

BtoB Owners, Not Ready for Holiday Marketing?

Rembrandt Communications

It’s already November, and holiday marketing time is here for BtoB owners. The post BtoB Owners, Not Ready for Holiday Marketing? appeared first on Boost sales fast with content marketing strategy, SEO and PR here. No Problem. 3 Quick Tips to Make Sales Soar!

Every Marketing Tool You Need in 2018

Inc Startups

Every Marketing Tool You Need in 2018: 100+ free and affordable utilities and platforms for marketing from analytics to automation. Marketing

7 Signs That You’re Actually Good At Content Marketing


If you’re beginning the week thinking about how you can improve your content marketing efforts , it’s also a good time to reflect a little more. Are you any good at content marketing as a brand? In this post, I’m listing what makes for really solid content marketing.

5 Brilliant Ways Marketers Cultivate Creativity

YFS Magazine

Grow Marketing & Sales creativity innovation marketingCreativity: Is it something innate? Can creativity be learned? The following five tips have helped me cultivate creativity amongst my teams.

How To Build Your Brand Using Marketing Street Teams

YFS Magazine

Grow Marketing & Sales grassroots marketing marketing marketing street teams offline marketingIn today’s digital age, street teams can offer a new way to forge personal connections with consumers. Here are nine tips that can help you get started.

11 Unusual Ways To Market Your Startup Brand in 2016


Except the question: what are the new digital trends , how do you market your Startup brand in 2016? Successful content marketers are working on 12-14 types of content formats in order to bring diversity to their marketing efforts. The Internet has democratized our world.

Is Content Marketing the New Journalism?


In this world of overwhelming branded and user generated content, is content marketing the new journalism? HANDPICKED RELATED LEARNING: Content Marketing 101 for your brands. Hello brand journalism: Content Marketing is the brand new revenue channel.

What’s The Difference Between Content Marketing And PR?


Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR. Content marketing is the art of using various techniques to reach out to your target audience with useful content.

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3 SlideShares That Define The Future Of Marketing


As marketers we are always up-to-date with what’s trending in the industry – or at least try to be! Today, I’ll share three slideshares that define the future of marketing, so that YOU don’t have to struggle! The Future of Marketing – HubSpot.

It’s Time: Growth Hacking Your Content Marketing Strategy


This is 2016 and making growth hacking part of your content marketing strategy is a need. Some examples of these tools are the viral and paid acquisitions, call centers and sales teams, e-mail marketing, search engine optimization (SEO), A/B testing and analytics.

How Can I Start Content Marketing With Limited Resources?


As you’re aware, we have a fully online content marketing workshop available at Brandanew. Content marketing with limited resources seems to be a common paint point for many. QUESTION: How Can I Start Content Marketing With Limited Resources?

7 Digital Marketing Trends For Your Brand Success in 2016


Digital marketing has gone under some major makeovers over the last few years. But as a digital marketer, how do you keep up with these ever changing trends? Here are some marketing predictions for your brand success in 2016. 7 digital marketing predictions in 2015.

Summer is Not Here Yet, But Holiday Marketing Time Is!

Rembrandt Communications

Are you ready for holiday marketing? The post Summer is Not Here Yet, But Holiday Marketing Time Is! appeared first on Discover copywriting and content marketing strategy to boost sales, awareness and credibility fast! Christmas starts in October.

7 Daily Tasks For Your Content Marketing Manager


The good news is that your Content Marketing manager is perhaps your most flexible employee (internally or externally) because the range of work to be done is really open. 7 Daily Tasks For Your Content Marketing Manager. Starting a new content marketing initiative?

How to Supercharge your Content Marketing with Paid Advertising


Any Digital Marketer living in today’s age will tell you that Content Marketing is a must, for not only promoting your brand to new prospects, but also to maintain a relationship with your existing customers. 8 Platforms to Supercharge your Content Marketing with Paid Advertising.