Is Influencer Marketing the Future of Marketing?


But does this mean that influencer marketing is taking the place of traditional advertising? It seems that several studies are supporting this hypothesis, showing that influencer marketing can improve every aspect of a brand’s performance. Not sure how to start with digital marketing?

When marketing goes wrong

The Startup Magazine

When marketing goes wrong. You read a great deal of how-to guides on the best marketing techniques to promote your business – but what about examples of bad marketing? Marketing is about promoting your company to your target market.

How Hashtags Can Supercharge Small Business Marketing


Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy. What is hashtag marketing? Hashtag marketing is the practice of using hashtags strategically to help your content reach your intended audience.

Effective Marketing Today Begins With A Conversation

Startup Professionals Musings

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Don’t let your conversation marketing do the same thing.

Do Your Email Marketing Campaigns Deliver Results?

YFS Magazine

Email marketing can help you interact with your customers, promote your brand and increase sales. Grow Marketing & Sales digital marketing email list building email marketing marketing online marketing

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Push Marketing Has Been Replaced By Pull Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.”

3 Reasons Content Marketing Isn’t Working For You


In the digital marketing world, content is king. Virtually all ( 94% ) of small businesses are doing it and 93% of B2Bs use content marketing. But what if your content marketing strategy isn’t working for you? But that’s not how content marketing works.

Getting Started With Marketing


If you want to start with marketing for your company this year, there are many great ways to do it. If you have never experienced online marketing before in your professional life, here are some ways to get started. Others marketing Online marketing

Help! My marketing planning is a mess

The Startup Magazine

Startup marketers are worried. Marketing planning organisation consumes more time than marketing planning itself. They lose time in Excel, causing them to lose control of all marketing management tasks. Planning problems in marketing departments are universal.

6 Keys To Maximizing Your Content Marketing Impact

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” impact pull marketing push marketing

7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start.

7 Strategies To Create Your Own Market And Win Bigger

Startup Professionals Musings

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. This will prep and size the market, and greatly increase your chances of getting it right the first time.

8 Keys To Market Delivery Of Innovative Technologies

Startup Professionals Musings

Since I am a techie at heart, I always get excited when founders pitch their new innovation as “disruptive,” meaning that it is so unique that it will create a new market and disrupt the existing value network, displacing established products and markets.

Content Marketing Examples: Who Does Content Marketing Well


Altimeter group in 2012 came up with an interesting study and a framework for accessing Content Marketing performance and success. The framework can help analyze your current positioning , what you can do better and help understand who does content marketing well.

5 Market Obstacles That Kill Even Compelling Products

Startup Professionals Musings

My answer is that innovative marketing is always required, to stand out above the crowd. Word-of-mouth is great, but I look for a real marketing budget and action plan. Fuzzy marketing terms like “easier to use,” “nice to have,” and “less expensive” won’t help your case.

[Review] Inbound Marketing


Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI? Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy.

Startup Marketing: Leverage an Instagram Marketing Service

The Startup Magazine

For any new business looking to increase brand awareness in a way that is both efficient and affordable, what better tool than an Instagram marketing service? The fact is, you simply cannot afford to neglect Instagram as a marketing avenue for your brand. Roughly 88% of the U.S.

Holiday Marketing – Tis The Season To Grow Your Business


Or better yet, turn your business into a marketing machine. One gift you can give yourself this year is to market during these times and then well into 2019, you can reap the rewards. Once you determine your services or products, write out how you plan to market.

Common Digital Marketing Mistakes Small Businesses Should Avoid 


For instance, nowadays digital marketing has enabled small business owners to compete with even big brand names in the online landscape. However, digital marketing evolves so fast that anyone can get overwhelmed with the strategies they need to implement to cope with these changes.

5 Tips For Making Your Whole Team A Marketing Machine

Startup Professionals Musings

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing.

5 Steps For Penetrating A New Market


Entering new markets can be a great way for your business to expand its portfolio and diversify its product offering. Major companies like Tesla have already demonstrated the benefits of entering a new market with a winning position by leveraging opportunities in its current market space.

Target Marketing: What Is It?

Up and Running

I assumed that if I opened a business, customers would just show up—no major marketing effort required. Don’t trust Kevin Costner for marketing advice” is probably a good rule of thumb. What is target marketing? Identifying your target market: Who, what, why, how.

Ways To Improve Word Of Mouth Marketing Campaigns

The Startup Magazine

Everyone talks about how important word of mouth marketing is for modern businesses. Using such marketing is always very important and should be a big part of the way in which products and services are promoted. Guerilla Marketing. Creative Brand Marketing.

Founder Market Fit

Feld Thoughts

We constantly hear about “product market fit.” ” But my post yesterday about The Power of Passion When Starting Your Company was about “founder market fit.” ” And I’ve come to believe that – especially among first time entrepreneurs – founder market fit is much more important than product market fit at the inception of the company. I’m not suggesting that product market fit isn’t an important concept.

Three Ways to Pump Up Your Digital Marketing Efforts

The Startup Magazine

Bring your marketing efforts to such social media platforms if you want their users to include your concepts and ideas in the talks and exchanges that they have with each other. The post Three Ways to Pump Up Your Digital Marketing Efforts appeared first on The Startup Magazine.

6 Market Research Sources That Fit A Limited Budget

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research.

What Startups Need to Know About Regulated Markets

Steve Blank

This allows them to quickly find product/market fit. Except when they’re in a regulated market. But regulated markets are different. A Playbook for Entering a Regulated Market. Each of these is an example of a startup disrupting regulated markets.

Smart Marketers Leverage Marketing Technology And Data Intelligence

YFS Magazine

Is your marketing working? Learn how to use use data intelligence and technology to ensure your marketing strategy delivers on your goals. Grow Marketing & Sales big data data intelligence data management marketing marketing technology

Why Startups Should Use Content Marketing from Day One

The Startup Magazine

There is a way to gauge potential success of your product and market it to a demographic before official launch. It is a process called content marketing. Content Marketing Basics. The Benefits of Content Marketing. Content Marketing Tactics.

8 Ways To Unlock The Power Of Instagram Marketing

YFS Magazine

As the eighth most popular social media channel in the world, Instagram has been instrumental in helping brands reach their target market. Grow Marketing & Sales digital marketing instagram instagram marketing marketing online marketing social media social media marketing

8 Proven Marketing Strategies That Work

YFS Magazine

Over the years, I have seen many businesses succeed and fail at marketing. Here are several marketing strategies that always work. Grow Marketing & Sales marketing marketing strategies marketing tips

Simple Marketing Strategies For Start-Ups


Start-ups face several challenges in their early days, and one of the biggest by far is marketing. Not only can marketing be very expensive, it can be a minefield to navigate and finding the right place to do it when you are a cash-strapped start-up is not easy.

Guest Post: Market Opportunity Navigator by Sharon Tal-Itzkovitch

Grasshopper Herder

Identifying your target market is crucial to product success. The post Guest Post: Market Opportunity Navigator by Sharon Tal-Itzkovitch appeared first on Business Model Canvas Customer Development Lean Startup Generative Market Research Generative Product Research prioritization StrategyUse this method and guide to set a promising strategic focus.

Analog Marketing – 5 Old School Marketing Methods That Get Results


Just like almost every other part of life, marketing has gone digital. But does that make the marketing techniques of old obsolete? Here are five marketing methods that still work in today’s world: 1. Others marketing offline marketing

Triggered Marketing – The Marketing Trend Smart Businesses Are Embracing


Triggered marketing is a promotion trend that uses data analytics and the target clients’ emotions to guide them into making a purchase that fits into a business’ plan. And many businesses today are jumping on the triggered marketing bandwagon to achieve marketing success.

A Foolproof Way To Market Your Business

YFS Magazine

Marketing your business is not about figuring out how to promote it. Grow Marketing & Sales marketing online marketingRather, it’s about figuring out this instead.

Why market research is vital for any startup

The Startup Magazine

This is a tempting prospect if you feel as though you a lot to offer to the world of business and marketing. Much of this failure is due to a lack of market research being undertaken. Primary and secondary market research.

Amazing Strategies For Business Marketing


An effective marketing plan plays a crucial role in building a business. It is possible when a business owner knows how to exploit the marketing tools of the 21st century. Define Your Marketing Strategy. Try to be specific in marketing options. Digital Tools for Marketing.

4 Reasons To Use Video Marketing


About 51% of marketing experts believe that video marketing has the best ROI when compared to other means of marketing used to market businesses on the web. Using video marketing for your business has many perks. Online marketing is all about leaving a mark.

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Working In Marketing As A Second Job


Website Development and Marketing. A popular choice of second job which many people in the UK manage to run alongside their day job is website development and marketing. Website marketing includes many skills and disciplines.

Top Three Email Marketing Trends To Watch

YFS Magazine

Here's a look at email marketing trends worth watching. Grow Marketing & Sales email marketing marketingFrom humble beginnings as text-only messages, email has come a long way since the 1990s.

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Why Small Businesses Should Adopt A Geofencing Marketing Strategy


If you own a small business, you should know that internet marketing is essential to your company’s success. There are so many great marketing strategies out there, like SEO, Local SEO, PPC ads, and more. Location-Based Marketing tool. How, where, and when do they market?

Does Content Marketing Actually Work?


While Google and Facebook have made content marketing fashionable, we do see a lot of people wondering if it is really worth the time. Does content marketing actually work? It’s time to take stock of why content marketing works and how does it compare to traditional marketing.