The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts.

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What’s The Difference Between Content Marketing And PR?


Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR. The PR person or agency is able to identify the right distribution plan for content. Difference between content marketing and PR .

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Trending Sources

?5 PR Myths Small Business Owners Should Ignore

YFS Magazine

Have you ever heard someone say, "PR is the same thing as advertising. Grow Marketing & Sales hiring a pr agency marketing PR pr strategy public relationsIt is a one-off thing and does not have any impact on the growth of my business.".

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How To Generate Your Own PR And Media Coverage

YFS Magazine

When it comes to PR, I have only ever been my own publicist. I see no reason to go backwards and use outdated PR tactics. Grow Marketing & Sales marketing media coverage PR public relations publicity

5 Hacks To Pitching A PR Story That Actually Works!


Highlighting your USPs , the latest achievements and jotting down the points of future growth – the conventional approach to giving your PR story a structure. Today, I’m going to share hacks to pitching a PR story that actually works!

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The Science of PR

Inc Startups

Startup stories are easy, but what if you have 55,000 products

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown.

PR 101

20 Networking Tips from a PR Expert [+ GIVEAWAY]

Up and Running

Below is an adapted excerpt from “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” by Jennefer Witter. Turns out her company was looking for a PR company. The Little Book of Big PR Giveaway. Managing a Business Strategy networking PR

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PR Expert Reveals Why Entrepreneurs Should Manage Their Own Brand Visibility

YFS Magazine

In today’s hyper-connected world, being able to effectively manage your own PR is no longer a nice-to-have, but a must-have if you want to set yourself apart. Grow Marketing & Sales marketing PR public relations publicity

5 Brilliant PR Tips To Get Quality Media Coverage

YFS Magazine

Grow Marketing & Sales marketing media pitch PR public relationsRather than wishing you had a larger marketing budget, use these five tips to generate press exposure.

4 Ways to Start Winning Using PR

Inc Startups

It's hard to get attention without PR, but these four tips are guaranteed to help

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Million Dollar PR On A Dime


Professionalisms marketing PR public relations startup advice Ann Noderby Ann Noder, CEO of Pitch Public Relations. Big brands spend millions each year on managing their presence in the media through public relations. For small start ups, that expense is simply and sadly out of reach.

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Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage

View from Seed

The post Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage appeared first on The View From Seed.

5 Ways Content Marketing Can Benefit PR

Duct Tape Marketing

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. With the advent of social media, the tables turned for professionals working in the PR industry. Some will say that social media networks are the worst imaginable PR nightmare there is.

5 Ways To Know If Your PR Is Paying Off

YFS Magazine

Here's a user-friendly field guide that takes the mystery out of the PR measurement process by pointing to some tangible outcomes of a successful PR strategy. Grow Marketing & Sales marketing PR pr strategy

How To Do Your Own PR — 3 Tips For Startup Founders

YFS Magazine

In order to grow, most entrepreneurs need to invest in PR – though, it doesn’t necessarily have to be a financial investment that comes with hiring an outside firm or consultant. Grow Marketing & Sales media coverage media pitch PR public relations

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How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency.

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3 Ways to Maximize the Value of Your Brand's PR

Inc Startups

Leveraged effectively, PR is one of the best tools in your marketing arsenal. Here's how your company can make the most of your earned press. Marketing

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PR Lessons From Santa Claus

YFS Magazine

An obvious solution to making PR more cost-effective is to do it yourself, also known as DIY, initially. Grow Marketing & Sales brand storytelling branding holiday holiday business tips holiday marketing holiday selling tips marketing PR public relations

How to use PR Firms at Startups

Both Sides of the Table

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR on a limited budget – So, should you use an external firm? Some final thoughts on PR.

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Why No Company Is Too Small or Too Localized for PR

Up and Running

But in reality, any company of any size can reap the many rewards of establishing a PR presence. When you neglect PR, you prevent your brand from receiving key media exposure that establishes it as a legit player in its space. However, PR isn’t a tangible thing you purchase.

5 PR Mistakes To Avoid When Pitching Your Business To Media Outlets

YFS Magazine

Grow Marketing & Sales marketing media outreach media pitch PR public relationsMaybe you’ve just started your business or you’re about to.

Things To Consider Before Hiring A PR Firm


I get this question at almost every DIY PR workshop I do: “How do I know if a PR firm is the right fit for me?”. Finding the right PR firm can be a lot like dating; it could just be a gut instinct that tells you that you’ve found the one. Do you want traditional PR?

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Elon Musk's Best PR Campaign to Date Happened and You May Not Have Noticed

Inc Startups

Elon Musk's Best PR Campaign Yet Happened and You May Not Have Noticed. Technology

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PR Lessons From Wells Fargo's Double Serving Of Crow

Inc Startups

If you've ever had a bad day in public relations, imagine how Well's Fargo's PR team must feel

The Truth About PR -- It's Meant to Be Promotional

Inc Startups

As someone who leverages both PR and content marketing, I will never deny the value of these strategies. But relying on PR to promote yourself without a content marketing plan won't help you influence behavior in the long run

Do Your Own PR

Mike Michalowicz

Let’s get this straight right now: PR stands for Public Relations. Where marketing screams for the attention of people to buy your stuff, PR highlights the personality of your business and looks to connect with people. This is how you can do your own PR: Know Thy Journalist.

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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. And any great PR firm will have a media training department.

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10 Essential PR Tips for Startups

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication. TIP: As a startup – use PR for link building. Buffered this one for sure, I hope all goes well with your upcoming course for startup PR!

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3 Ways Startups Can Generate Good PR For Their Business


When your company is just starting out, you’re often so busy trying to meet with investors and finalize a working prototype on budget and within schedule that there is no time or money to generate PR. Others business advice PR public relations publicity

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How to Avoid PR Scams

Rembrandt Communications

The post How to Avoid PR Scams appeared first on SEO Content Strategy and BtoB Public Relations. BtoB Content Strategy Business PR Repuation Management Small Business Public Relations PR Scams Stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away. You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say. It sounds great. They are […].

You Sell You: How To DIY Your Early PR Presence


It is possible to do PR on your own — and it’s much cheaper and easier than you’d ever imagine it to be. Here are four ways to take a DIY approach to PR: 1. Elliot Tomaeno is the founder of ASTRSK , a PR agency based in New York City. by Elliot Tomaeno, founder of ASTRSK.

Is Social Media Advertising or PR?

Inc Startups

PR excels at messaging, but advertising focuses on results. But whether you think of social media as PR or marketing matters: It changes the tenor and the implications of your interactions, not to mention what you get out of them. The PR argument is simple.

Do Your Own PR

Force of Good: a blog by Lance Weatherby

Somewhere along the way it came up that they had dropped a low four figure amount on a PR agency to help them with their release and to create a list of potential writers to contact. Do your own PR. So I am spending more and more time these days advising concept stage and seed stage startups. And I had an interesting conversation with a pair of entrepreneurs the other day about press releases and marketing. They had reached a significant milestone and put a release on the wire.

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How Most Businesses Get PR Wrong

Inc Startups

Kim Kaupe, co-founder of ZinePak, explains why her company doesn't hire PR personnel

PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required. entrepreneur startup public relations PR businessAs an entrepreneur, it’s never too early to start selling yourself and your idea.

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5 common mistakes guaranteed to screw up your PR strategy

The Next Web

Here are some of the most common PR blunders that you can learn to avoid in the first place. Taking the press for granted PR requires a concerted effort. Conrad Egusa is the CEO of Publicize. He is happy to connect on LinkedIn here.

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Top 10 Ways To Leverage LinkedIn For PR

Inc Startups

Learn how to leverage the world's leading business-oriented social network for both personal and brand PR A few weeks ago I conducted an exclusive interview with two of LinkedIn's leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker.

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3 Celebrated CEOs Give Their Best PR Advice

Inc Startups

Looking to get more out of your PR in the coming year? Here is some expert advice from three CEOs who have totally been there

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Marketing and PR Shouldn't Fight

Inc Startups

People often confuse marketing and public relations, but they''re very distinct functions. Here''s how to make sure the two complement each other well at your company