Burning Platform: Pandemic and Tech AR/PR

deal architect

Brian Sommer and I have recorded 12 episodes in this series - see index here. Last couple of weeks, we have had several guests -Rob Kugel of Ventana, Josh Greenbaum of EA Consulting, Bonnie Tinder of Raven Intel, Frank Scavo.

PR 276

Fresh Content Strategy and PR Ideas for Spring

Rembrandt Communications

Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. What’s your content marketing and PR plan going to be this month? Do you need help with your content marketing strategy and PR?

PR 153
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A New Online PR Platform – e-PR Inc.

YoungUpstarts

A new online PR platform, e-PR Inc., This process begins with e-PR helping the client decide on which outlet they would like to advertise on and the form of content they would like published, being an interview, an article, or native advertising. In the News e-PR Inc.

PR 137

Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. However, PR can provide many benefits that can actually catapult sales and give you a competitive edge cost-effectively.

PR 141

e-PR Inc: The creation of an automated PR service

Our Own Start-up

E-PR is an online platform that helps connect clients interested in digital advertising with media websites on which the client can advertise on. Startups digital advertising e-PR Inc e-PR Inc business e-PR Inc CEO e-PR platform Yury Mosha

PR 56

The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR is an insanely valuable activity in early-stage companies. I believe PR is often not tangibly measurable and for quant-oriented people this is hard to accept. Why PR?

PR 329

9 PR And Marketing Mistakes To Avoid At All Costs

YoungUpstarts

by Diana Ennen, President of Virtual Word Publishing and author of “ Virtual Assistant, The Series: Become a Highly Successful, Sought After VA “ PR and marketing can be overwhelming and many don’t do it as often as they should because they are afraid of doing it wrong. There are numerous way to miss the boat when doing PR and marketing. Unfortunately by the very beast of PR, things happen that are often out of your control.

PR 185

Small Business PR Help For Free

Rembrandt Communications

If you want some small business PR help, you are in the right place. The post Small Business PR Help For Free appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast! Blogs Small Business Public Relations FREE PR small business PR helpAre you overwhelmed with all the publicity data out there? I know how it is.

PR 118

Digital PR Guide: 5 Things To Consider Before Hiring A PR Agency

YoungUpstarts

PR which was until now only limited to newsletters, press releases, and discussion with journalists has also become tech-savvy. If you are in the market looking for an agency to handle your PR here are five things you need to pay attention to. When you are looking for a digital PR agency the first thing you need to pat heed to is its past record. Prchitects.com has been handling Digital PR for reputed clients and the results have always been impactful.

PR 106

USANA Wins Prestigious Awards For Product Innovation And PR Leadership To Close Out 2020

YoungUpstarts

The post USANA Wins Prestigious Awards For Product Innovation And PR Leadership To Close Out 2020 appeared first on Young Upstarts. USANA, a leader in cellular nutrition and the supplement industry, has two new achievements to mark the end of 2020.

PR 163

How to Avoid PR Scams

Rembrandt Communications

The post How to Avoid PR Scams appeared first on SEO Content Strategy and BtoB Public Relations. BtoB Content Strategy Business PR Repuation Management Small Business Public Relations PR Scams Stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away. You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say. It sounds great. They are […].

PR 148

Stand Out with Small Business PR

Rembrandt Communications

The post Stand Out with Small Business PR appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast! Blogs Small Business Public Relations publicity Small Business PRMedia buzz can help you build credibility and get noticed by your entire buying audience Several years ago, you could make a phone call to one person at an organization, make your pitch and finalize a sale.

PR 118

New, Small Business PR Academy Arrives!

Rembrandt Communications

News: Small Business PR Academy Opens for Pre-Registration. Entrepreneurs can now pre-register for the new, Small Business PR Academy from Rembrandt Communications at www.rembrandtwrites.com. Instead of wasting resources, anyone can now learn the skills necessary to take advantage of all the benefits small business public relations (PR) has to offer… at a fraction of the cost of hiring an agency. PR builds online awareness that can increase new customer leads and sales.

PR 100

New, Small Business PR Academy Arrives!

Rembrandt Communications

News: Small Business PR Academy Opens for Pre-Registration. Entrepreneurs can now pre-register for the new, Small Business PR Academy from Rembrandt Communications at www.rembrandtwrites.com. Instead of wasting resources, anyone can now learn the skills necessary to take advantage of all the benefits small business public relations (PR) has to offer… at a fraction of the cost of hiring an agency. PR builds online awareness that can increase new customer leads and sales.

PR 100

5 Small Business PR Ideas to Skyrocket Sales

Rembrandt Communications

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. The post 5 Small Business PR Ideas to Skyrocket Sales appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast! Blogs Increase Sales Small Business Public Relations public relations small biz PR Small Business PRGet Ready for a Great. Holiday Season!

PR 116

Engage Your Audience With Good Small Business PR Content

Rembrandt Communications

When you think of small business PR, you probably think about distributing a press release. The post Engage Your Audience With Good Small Business PR Content appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast! Blogs PR Small Business Public Relations press release tips Small Business PRWhat is your small business really saying when it comes to public relations?

PR 109

How To Adopt Inbound PR Methods That Amplify Media Coverage

YFS Magazine

Gain more media exposure with inbound PR media strategies that will keep your small business top of mind with your audience. Grow Marketing & Sales inbound PR media coverage PR publicity

PR 102

Small Business PR Help For Free

Rembrandt Communications

If you want some small business PR help, you are in the right place. So, here are: 3 Ways to Get Small Business PR Help for Free. Do you have a budget to hire a PR professional? 2. Do your own PR. Small Biz PR is Waiting for You! However, it can be overwhelming to know what to do, how to find the right PR professional, and more. After all, you need to focus on your core business responsibilities and avoid wasting time and money with PR research.

PR 100

How To Generate Your Own PR And Media Coverage

YFS Magazine

When it comes to PR, I have only ever been my own publicist. I see no reason to go backwards and use outdated PR tactics. Grow Marketing & Sales marketing media coverage PR public relations publicity

PR 122

What Does A PR Specialist Do For Brands Exactly?

YFS Magazine

Years ago I was asked, “What is PR?” ” At the time, This article What Does A PR Specialist Do For Brands Exactly? Grow Marketing & Sales PR public relations public relations for startupsappeared first in YFS Magazine.

PR 126

4 Essential Elements of An Effective PR Campaign

YFS Magazine

When it comes to PR, many startups and small businesses don't have deep pockets. Grow Marketing & Sales marketing PR pr strategies public relationsBut brand recognition can be achieved without spending thousands.

PR 95

6 Reasons You Need PR For Your Startup

YoungUpstarts

The examples above are proof of PR’s capability to communicate, encourage engagement and connection with a company. PR’s role is to drive traffic to your storefront (digital or brick and mortar). Finally, companies love PR for its ability to increase search results, especially for people who don’t know they’re looking for you until they find you. Any content you can create – blog, social posts – about your positive PR can also be searchable, so share it!

PR 151

Wasted PR bullets

deal architect

My friend and fellow EI Ross Mayfield has had a week which calls for multiple press releases. The company he co-founded, Socialtext has gained a strategic investment by Bedford Funding ($1.4B PE firm) and will integrate with Peoplefluent. The company. Industry Commentary

PR 209

Why Every Business Should Integrate PR And SEO

YFS Magazine

Today, PR and SEO are two sides of the same coin. Grow Marketing & Sales digital marketing PR public relations publicity seo seo contentOne depends on the other to spread content, drive branding, and of course, keep Google happy.

PR 118

Can’t Afford PR? Here’s What You Should Know

YFS Magazine

While it may not be ideal to spend a lot of money on a monthly retainer required by a fancy PR firm, you can do public relations yourself, for free. Grow Marketing & Sales marketing PR public relations publicity

PR 111

The Top 10 Things a B2B CMO Needs to Know to Improve PR Firm Results?

Rembrandt Communications

How do you improve PR firm results? But, before you hand over all of your PR activities to the experts, there are a few, key things you can do to create a positive, long-term relationship and get the best results possible. Here is a simple, tip sheet to keep near your desk and refer to throughout the year… The Top 10 Things a B2B CMO Needs to Know to Improve PR Firm Results. It’s essential to talk to your PR firm representative on a weekly basis (at least).

PR 109

Million Dollar PR On A Dime

YoungUpstarts

Professionalisms marketing PR public relations startup advice Ann Noderby Ann Noder, CEO of Pitch Public Relations. Big brands spend millions each year on managing their presence in the media through public relations. For small start ups, that expense is simply and sadly out of reach. But that doesn’t mean you can’t launch into the press spotlight. And you should!

PR 153

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown.

PR 270

PR Lessons From Santa Claus

YFS Magazine

An obvious solution to making PR more cost-effective is to do it yourself, also known as DIY, initially. Grow Marketing & Sales brand storytelling branding holiday holiday business tips holiday marketing holiday selling tips marketing PR public relationsSo, what's the best way to start? Like Santa, of course!

PR 91

5 Small Business PR Ideas to Skyrocket Sales

Rembrandt Communications

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. 5 Small Business PR Ideas to Help You Boost Sales By Year-End. These are just a few, small business PR ideas to help get your creative juices flowing for the busy, holiday season ahead. Do you want more small business PR ideas? bctt tweet=”5 Small Business PR Ideas to Skyrocket Sales”].

PR 100

Engage Your Audience With Good Small Business PR Content

Rembrandt Communications

When you think of small business PR, you probably think about distributing a press release. How to Engage People with your Small Business PR Press Release. Don’t Waste This Small Business PR Opportunity! Do you want more small business PR opportunities? Blogs PR Small Business Public Relations press release tips Small Business PRWhat is your small business really saying when it comes to public relations?

PR 100

The Top 10 Things a B2B CMO Needs to Know to Improve PR Firm Results?

Rembrandt Communications

How do you improve PR firm results? But, before you hand over all of your PR activities to the experts, there are a few, key things you can do to create a positive, long-term relationship and get the best results possible. Here is a simple, tip sheet to keep near your desk and refer to throughout the year… The Top 10 Things a B2B CMO Needs to Know to Improve PR Firm Results. It’s essential to talk to your PR firm representative on a weekly basis (at least).

PR 100

How to use PR Firms at Startups

Both Sides of the Table

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones. PR isn’t something that can be delegated – The other thing that tech execs often want to do is to delegate the PR to their marketing person.

PR 292

How to Avoid a PR Nightmare

Rembrandt Communications

5 Steps to Avoid Losing Time, Money (and Even Your Entire Business) in a Crisis With new technology, the public relations (PR) process has changed. In the past, PR focused strictly on company news, press releases and the media. The post How to Avoid a PR Nightmare appeared first on Boost sales with BtoB Content Strategy and PR here.

PR 100

3 P’s to PR Success

Rembrandt Communications

While many new entrepreneurs still think “PR” means “press release” instead of “public relations,” or that public relations is all about sending out press releases, this is only a small part of the big picture. Business Increase Sales PR Reaching Goals Small Business Public Relations public relations publicity SEO small business

PR 167

PR Pro Shares Four Mistakes To Avoid When Pitching The Media

YFS Magazine

As you start to engage in PR and pitch the media, here are four common mistakes you can easily avoid with the right preparation. Grow Marketing & Sales media pitch PR public relations publicity

PR 98

Cancel Culture And Small Businesses: Are You Ready For A PR Nightmare?

YoungUpstarts

The post Cancel Culture And Small Businesses: Are You Ready For A PR Nightmare?

PR 165

The Future Is Inbound PR: Is Your Business Ready?

YFS Magazine

PR agencies can't keep "selling" the old-school way. The author of Inbound PR explains how PR professionals can start making the shift. Grow Marketing & Sales marketing PR public relations publicity

PR 71

5 Small Business PR Ideas to Skyrocket Sales

Rembrandt Communications

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. 5 Small Business PR Ideas to Help You Boost Sales By Year-End. These are just a few, small business PR ideas to help get your creative juices flowing for the busy, holiday season ahead. The post 5 Small Business PR Ideas to Skyrocket Sales appeared first on Have THE small business PR experts help you boost sales, awareness and credibility fast!

PR 141

3 Ways Startups Can Generate Good PR For Their Business

YoungUpstarts

When your company is just starting out, you’re often so busy trying to meet with investors and finalize a working prototype on budget and within schedule that there is no time or money to generate PR. There certainly isn’t time or money left over for a major marketing campaign to generate good PR for the business. Here are three ways startups can generate good PR for their business at a low cost or even for free: Give Reporters Tips on What You Do That Is Newsworthy.

PR 128

The 4 Critical Challenges of Tech Startup PR

ReadWriteStart

Here are four critical challenges of tech startup PR. To have the correct image in technology means businesses must have a thorough understanding of the field of public relations (PR). It seems clear that most entrepreneurs need help to navigate the ultra-dense tech industry PR environment. To help, here are the four most critical challenges of tech PR and how to overcome them to remain relevant. Successful Tech PR Requires Solid Press Relationships.

PR 105

How to Improve Your PR Content Online

Duct Tape Marketing

How to Improve Your PR Content Online written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Farzad Rashidi.

PR 60

5 Hacks To Pitching A PR Story That Actually Works!

Brandanew

Highlighting your USPs , the latest achievements and jotting down the points of future growth – the conventional approach to giving your PR story a structure. Today, I’m going to share hacks to pitching a PR story that actually works! Contrary to common notion, PR stories that revolve only around the product, its features and its growth, don’t do well in terms of engagement. Thinking big is a good idea, but not when you’re framing your PR story.

PR 141