6 Steps To Providing Exceptional Customer Experiences

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.

Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online.

10 Key Principles To Drive Customer Decisions Today

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. No matter how certain you are that your solution perfectly matches customer needs, you will be wrong. Emotions drive customer decision-making.

Customer, customer, customer.

deal architect

Most authors hate to use a word repeatedly in a sentence, or a page. Few editors allow it. But till Sadagopan pointed it out in his Amazon review of the book, SAP Nation, I did not realize the editors and. Industry Commentary

The Customer Centricity Debate: Who Is Your Real Customer?

Brandanew

Many of us tend to believe that our businesses or brands exist to meet the needs of customers that we serve. Customers are people who use or need your products/services. The customer centricity debate wants you to put them at the heart of your work. Who is your real customer?

7 Lessons From Airbnb and Uber On Customer Values

Startup Professionals Musings

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience.

Customers and Causality

Grasshopper Herder

When looking for product/market fit, we start with the customer. Everything starts and ends with the customer. Customer Development Lean Startups Product/Market Fit customer segmentation product/market fit That''s the "market" part of product/market fit.

How Do I Know When I’m Done with Customer Discovery?

Grasshopper Herder

Is the customer discovery process one of your pain points? The post How Do I Know When I’m Done with Customer Discovery? Customer Development Lean Startup User Experience & Research Customer Segmentation & Personas Generative Market Research Hypothesis Driven Development lean startupFind out how many interviews you should do, how often, and how to process the information quickly so you can move on to your build in no time.

Customer Service Can Kill Your Customer’s Experience

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.

7 Rules for Providing Exceptional Customer Service

Startup Professionals Musings

Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. Staff all customer interactions with experienced people.

Customer Appreciation Ideas To Keep Existing Customers Happy

YoungUpstarts

Most business owners are aware that no matter what industry you’re in it’s your clients/customers that ultimately determine your success. More than giving great products and services, brands must do more to let their customers know they really appreciate their business.

Start With Customer Experience

Feld Thoughts

I was reminded of the importance of starting with the customer experience while I was watching this brilliant video from WWDC 1997 of Steve Jobs. The punch line happens early when he says “you’ve got to start with the customer experience and work backwards for the technology.&#

How Today’s Full Customer Buying Journey Is Critical

Startup Professionals Musings

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Think about how much Starbucks customers have changed what you need to consider to sell a cup of coffee.

When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue.

How To Change Your Customer Message From Push To Pull

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story.

7 Groups Of Difficult Customers Test Every Business

Startup Professionals Musings

Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses.

7 Smart Strategies To Retain Customers And Increase Online Sales

YFS Magazine

Considering the value of retaining customers, here are seven highly effective strategies that’ll help you achieve strong customer retention rates. Grow Marketing & Sales customer loyalty customer retention marketing

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4 Questions Critical To Strong Customer Support

YFS Magazine

The power of customer relationships shouldn't be underestimated, especially if you value customer loyalty, positive reviews and word-of-mouth advertising. Customer Service Grow customer experience customer satisfaction customer success

7 Tips For Success With Today’s Demanding Customers

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations.

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How To Encourage Good Online Reviews From Customers

YFS Magazine

Customer Service Grow customer experience customer reviews online reputation online reviewsOnline reviews are “the new word of mouth,” with nearly 90% of shoppers reporting they read reviews when considering a purchase.

6 Ways To Create Experiences That Customers Crave

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.

SAP Nation 3.0 Excerpts: A tapestry of customers and strategies

deal architect

My new book is now available to buy here in print version, and for pre-order in the Kindle version. As with my earlier books, I will excerpt roughly 10% of the 400 page book in a series of posts on. Enterprise Software (IBM, Microsoft, Oracle, SAP) SAP Nation, the book

7 Steps To Meeting The New Bar Of Delighted Customers

Startup Professionals Musings

Having satisfied customers is no longer enough to keep you ahead of competitors. The bar has been raised to having “delighted” customers. Customer delight is defined as surprising the customer by exceeding his or her expectations, thus creating a positive emotional reaction.

9 Transaction Models Shape Your Customer Experience

Startup Professionals Musings

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. Aggregators delight customers by offering a vast array of products or services under the same experience.

7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. In addition, most advanced CRM systems will help you analyze your specific customers for directional behavior.

Customer Mapping, Motivation And Intent

YoungUpstarts

The first thing you need to do is understand the behaviours and personality traits of your typical customers. This is often referred to as empathy mapping or customer journey mapping. What is a customer map? Customer maps can take many different forms.

Customer Satisfaction Surveys Tips For Small Businesses

YoungUpstarts

If you own a small business, conducting a customer satisfaction survey is an important part of running the business. It measures the degree of your customer’s satisfaction or dissatisfaction with your products and services. Have an Objective for your Customer Satisfaction Survey.

5 Guaranteed ways to improve customer satisfaction

Our Own Start-up

Customer satisfaction is worthless. Customer loyalty is priceless. Entrepreneurship Startups customer loyalty customer satisfaction how to improve customer loyalty how to improve customer satisfaction improve customer satisfaction ways to improve customer satisfaction

4 Categories of B2B Customers

Grasshopper Herder

It’s hard to keep tab of sales when we’re talking to customers. Customer Development Sales b2b sales B2B startups founders with limited sales experience have trouble with qualifying leads.

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Why You Need To Master Social Media For Customer Service

Brandanew

All the hard work in development and marketing can go down the drain if you do not keep your customers in good humor whenever they require any help. You almost need 24/7 availability to ensure that the customers are always taken care of. Why Social Media For Customer Service is a Win.

How To Increase Customer Lifetime Value

YoungUpstarts

Finding ways to increase customer lifetime value isn’t just important to a business — it’s essential. The customer lifetime value (CLV) metric shows you how much your customers like what you provide, whether it’s products or services. Feature Your Customers.

Customer Centric Trumps Customer Service Every Time

Startup Professionals Musings

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction.

Transform Negative Customer Feedback Into Positive Results

YFS Magazine

Customer feedback provides you with the data you need to win back customers, increase lifetime value and improve your product or service. Customer Service Grow customer experience customer feedback marketing negative reviews online reputation online reviews

CEOs Who Are Pleasers Should Spend More Time With Customers

Feld Thoughts

As I was rolling this around in my early morning brain, the thought occurred to me that if you are a CEO and a people pleaser, you should spend more time with your customers. There are a plenty of CEOs who spend a lot of time with customers, but I’ve never met a CEO who spent too much time with her customers. Early stage CEOs often do this effectively but as the company grows, the time spent with customers as a percentage of overall time goes down.

How To Create Customer Value And Profit To Survive

Startup Professionals Musings

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.

How Great Entrepreneurs Really Listen To Customers

Startup Professionals Musings

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.

4 Communication Hacks to Entice Customers

Startup Professionals Musings

Most importantly, it’s more about being a proactive leader who connects to customers and the team deeply, rather than a bright light that struggles to be seen amidst the glare of a million other bright lights. Achim Nowak communication pace customers entrepreneur startup

Negative Customer Reviews Happen—Embrace Them!

YFS Magazine

Customer reviews play a big part in how people view your business nowadays. Customer Service Grow customer experience customer feedback customer satisfaction customer surveys online surveys

Customer Development in a Diagram

Steve Blank

Filed under: Customer Development. Customer DevelopmentThanks to: Alexis Finch, Sketchnotes / UX Research Consultant @agentfin.

FullContact Connect – The Future of Customer Intelligence

Feld Thoughts

Unless you are a customer or partner, you don’t hear much about a silent killer until it’s suddenly everywhere, leading the market it is in, and functioning extremely well at scale. FullContact is one of our silent killers.

Customer Success: The Secret Ingredient For Engagement 

YoungUpstarts

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims.

4 Effective Way To Keep Your Customers Coming Back

YoungUpstarts

There are many business owners who don’t realize that retaining customers is much more valuable than acquiring new ones. However, it’s possible that the cost of attracting a new customer is even higher. Offer Customers Loyalty Rewards or Incentives. Address Customer Complaints.

Cut Your Startup Customer Support Costs

The Startup Magazine

Customer support can take up plenty of your time and money. If you choose to run a fully-fledged customer service team, the cost can drain your financial resources pretty quickly. Yet, customer support is not something you can do without. Educate Your Customers.

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