The Customer Centricity Debate: Who Is Your Real Customer?


Many of us tend to believe that our businesses or brands exist to meet the needs of customers that we serve. Customers are people who use or need your products/services. The customer centricity debate wants you to put them at the heart of your work. Who is your real customer?

How To Measure Customer Love

YFS Magazine

Prioritizing something “fuzzy” like customer love is often viewed as a nice-to-have because ROI is too vague. Customer Service Grow customer experience customer love customer success customer success software

7 Groups Of Difficult Customers Test Every Business

Startup Professionals Musings

Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses.

7 Tips For Success With Today’s Demanding Customers

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations.

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Customers and Causality

Grasshopper Herder

When looking for product/market fit, we start with the customer. Everything starts and ends with the customer. Customer Development Lean Startups Product/Market Fit customer segmentation product/market fit That''s the "market" part of product/market fit.

Customer Service Can Kill Your Customer’s Experience

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.

7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. In addition, most advanced CRM systems will help you analyze your specific customers for directional behavior.

Why You Need To Master Social Media For Customer Service


All the hard work in development and marketing can go down the drain if you do not keep your customers in good humor whenever they require any help. You almost need 24/7 availability to ensure that the customers are always taken care of. Why Social Media For Customer Service is a Win.

6 Ways To Create Experiences That Customers Crave

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.

Transform Negative Customer Feedback Into Positive Results

YFS Magazine

Customer feedback provides you with the data you need to win back customers, increase lifetime value and improve your product or service. Customer Service Grow customer experience customer feedback marketing negative reviews online reputation online reviews

9 Transaction Models Shape Your Customer Experience

Startup Professionals Musings

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. Aggregators delight customers by offering a vast array of products or services under the same experience.

When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue.

The Remarkable Cost Of Poor Customer Support On Your Bottom Line


Very many new and established businesses set up marketing, but rarely pay attention to customer support- in the way that it deserves. Poor customer support seems to be an epidemic, despite our progress in other areas. The Remarkable Cost Of Poor Customer Support On Your Bottom Line.

Customer Satisfaction Surveys Tips For Small Businesses


If you own a small business, conducting a customer satisfaction survey is an important part of running the business. It measures the degree of your customer’s satisfaction or dissatisfaction with your products and services. Have an Objective for your Customer Satisfaction Survey.

CEOs Who Are Pleasers Should Spend More Time With Customers

Feld Thoughts

As I was rolling this around in my early morning brain, the thought occurred to me that if you are a CEO and a people pleaser, you should spend more time with your customers. There are a plenty of CEOs who spend a lot of time with customers, but I’ve never met a CEO who spent too much time with her customers. Early stage CEOs often do this effectively but as the company grows, the time spent with customers as a percentage of overall time goes down.

Customer Service: A Sense of Mission

Up and Running

Job satisfaction isn’t something we tend to naturally associate with the position of customer service representative —which is why the team at Kars4Kids is worth a closer look, even if your business doesn’t have a dedicated customer service department.

5 Ways To Get To Know Your Ideal Customers Better

YFS Magazine

The better you know your customer, the easier it is to implement a successful marketing strategy and connect directly. Grow Marketing & Sales customer development marketing online marketing target audienceHow well do you know your audience?

6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Customers don’t want prescriptions - they seek possibilities.

4 Categories of B2B Customers

Grasshopper Herder

It’s hard to keep tab of sales when we’re talking to customers. Customer Development Sales b2b sales B2B startups founders with limited sales experience have trouble with qualifying leads.

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7 Guidelines To Assure Two-Way Customer Communication

Startup Professionals Musings

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.

How to Get Your First 100 Customers for Any Business

Up and Running

Let’s start with the basics: You need your first 100 customers—like, now. This is an in-depth article that will give you a full blueprint as to how we were able to grow our unlimited graphic design service, Penji to our first 100 customers. Customer success. Customer information.

How To Win Key Decision Points With Today’s Customers

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This new world is all about empowered customers.

Customer Success: The Secret Ingredient For Engagement 


by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims.

The Best Way to Handle Customer Complaints

Up and Running

If you’re thinking about starting up a small business or you’ve just recently launched, fantastic customer service is undoubtedly on your radar. You want your customers to come away from an experience with your company having seen you in the best possible light.

Customer Development in a Diagram

Steve Blank

Filed under: Customer Development. Customer DevelopmentThanks to: Alexis Finch, Sketchnotes / UX Research Consultant @agentfin.

8 Principles For Keeping Customers With You For Life

Startup Professionals Musings

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver memorable experiences to their customers. Keep your team happy to create engaged customers.

3 Key Steps To Successful Customer Onboarding And Technology Adoption


by Allison Yount, Director of Customer Success at Scout RFP. Customer happiness is the lifeblood of any business — after all, happy customers mean lower churn rates, increased word-of-mouth marketing, a boost for internal morale, and so much more.

How To Create Customer Value And Profit To Survive

Startup Professionals Musings

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.

Customer Success Metrics: More Than A Number


by Allison Yount, Director of Customer Success at Scout RFP. A check-in call and invoice in the inbox doesn’t cut it; instead, customer success teams should implement a strategic success plan that will help maintain a healthy level of communication and trust.

Start With Customer Experience

Feld Thoughts

I was reminded of the importance of starting with the customer experience while I was watching this brilliant video from WWDC 1997 of Steve Jobs. The punch line happens early when he says “you’ve got to start with the customer experience and work backwards for the technology.&#

How to Attract Customers and Keep Them Forever

Duct Tape Marketing

How to Attract Customers and Keep Them Forever written by John Jantsch read more at Duct Tape Marketing. Coleman helps companies keep their customers. Questions I ask Joey Coleman: What is the difference between customer service and customer experience?

FullContact Connect – The Future of Customer Intelligence

Feld Thoughts

Unless you are a customer or partner, you don’t hear much about a silent killer until it’s suddenly everywhere, leading the market it is in, and functioning extremely well at scale. FullContact is one of our silent killers.

Simple Ways To Keep Your Customers Happy


CRM is simply customer relationship management. You know the adage, “The customer is always right,” even when they’re not. The customer is the lifeline of any good business. Engage the Customer. Don’t forget to post regularly to keep your customers engaged.

“Customer First” Healthcare

While other industries often speak of being “customer centric” or “putting the customer first,” the U.S. healthcare system rarely thinks of the patient as a customer. healthcare market is the least customer centric of any customer service industry.

How To Gather High Quality Customer Feedback

YFS Magazine

Keeping your customer’s best interests in mind is the most simplistic and powerful way to tell how you're doing. Customer Service Grow customer feedback customer journey marketing

4 Quick Methods To Gain Customer Trust


Customer trust is everything. An evolving customer experience is causing trust to be gained at different areas of the buyer cycle. There are dozens of channels businesses use to engage with customers. Customer support is key to earning trust.

Common Problems of Custom Writing Services

The Startup Magazine

There are many custom writing services working with subpar standards. Refer to customer testimonials and assure they write each paper instead of reselling old papers they wrote before. Many custom writing services don’t offer live chat with the client.

Customer, customer, customer.

deal architect

Most authors hate to use a word repeatedly in a sentence, or a page. Few editors allow it. But till Sadagopan pointed it out in his Amazon review of the book, SAP Nation, I did not realize the editors and. Industry Commentary

Automated authentication values your customers’ time


Organizations that continue to rely on expensive, human-powered processes like customer authentication will find themselves at an untenable competitive disadvantage financially, and from a customer service standpoint.

Putting Customers First

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Zoe Feltham, lead a conversation around “Putting Customers First”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor.