INDUSTRY INSIGHTS YOUR PEERS ARE READING
Potential customers use local reviews to screen the businesses they are considering working with or buying from. Many customers will opt in to accepting communication from a business when they make a purchase. At this point, the customer has had the chance to try out the product. MORE
Most business owners are aware that no matter what industry you’re in it’s your clients/customers that ultimately determine your success. More than giving great products and services, brands must do more to let their customers know they really appreciate their business. MORE
In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Think about how much Starbucks customers have changed what you need to consider to sell a cup of coffee. MORE
There are many business owners who don’t realize that retaining customers is much more valuable than acquiring new ones. However, it’s possible that the cost of attracting a new customer is even higher. Offer Customers Loyalty Rewards or Incentives. Address Customer Complaints. MORE
Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. MORE
Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. Staff all customer interactions with experienced people. MORE
by Allison Yount, Director of Customer Success at Scout RFP. Customer happiness is the lifeblood of any business — after all, happy customers mean lower churn rates, increased word-of-mouth marketing, a boost for internal morale, and so much more. MORE
If you can’t keep the customers who sign up with you, you’re going to quickly find yourself in trouble. I get calls all the time from clients struggling to retain new customers. It can get a potential customer over the credibility hump. MORE
Getting customers to buy your product or services is not an easy ride. Besides, retaining the customers to your business is much harder. What should businesses owners do to keep their customers glued to their products or services? As a result, it inspires customer loyalty. MORE
by Suman Sarkar, author of “ Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve “ The rise of the smartphone, fast fashion, and ride-sharing. Win With Current Customers Before Chasing After New Ones. Customers Won’t Wait. MORE
What do your customers really think of your products or services? Perhaps you have an inkling that something’s not right – you’re seeing a lot of customer churn, for instance – but the handful of emails you’ve received from customers are positive. MORE
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. MORE
Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. You want that customer to be delighted by the overall experience, rather than remember the many steps and the pain. MORE
The power of customer relationships shouldn't be underestimated, especially if you value customer loyalty, positive reviews and word-of-mouth advertising. Customer Service Grow customer experience customer satisfaction customer success MORE
You’ve likely heard the saying many times before, but when it comes to running a business, your customers come first. Without customers, your business is more or less non-existent. The golden question then becomes what you can do to keep your customers interested and happy. MORE
Many of us tend to believe that our businesses or brands exist to meet the needs of customers that we serve. Customers are people who use or need your products/services. The customer centricity debate wants you to put them at the heart of your work. Who is your real customer? MORE
In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations. MORE
With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience. MORE
Improve the pre-, during, and the post-sale journey to guarantee a positive customer experience. Grow Marketing & Sales customer experience customer journey sales selling tipsYou have one opportunity to make a first impression. MORE
by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims. MORE
Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses. MORE
Dozens of aspects contribute to the success or failure of a business; customer satisfaction is one of them. So, why is customer satisfaction so important? But first, what is customer satisfaction? Customers do not want to feel like another number – they want to know they matter. MORE
We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue. MORE
Prioritizing something “fuzzy” like customer love is often viewed as a nice-to-have because ROI is too vague. Customer Service Grow customer experience customer love customer success customer success software MORE
Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Keep your team happy to create engaged customers. MORE
When looking for product/market fit, we start with the customer. Everything starts and ends with the customer. Customer Development Lean Startups Product/Market Fit customer segmentation product/market fit That''s the "market" part of product/market fit. MORE
Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. Enter “ The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ” by Adam Metz. MORE
Are you considering launching a conventional customer loyalty program? Offering a new customer loyalty program modeled after what national chains have used for years is like building a coal-fired power plant today. by Ray Clopton, CEO of Wilbur. MORE
CRM is simply customer relationship management. You know the adage, “The customer is always right,” even when they’re not. The customer is the lifeline of any good business. Engage the Customer. Don’t forget to post regularly to keep your customers engaged. MORE
Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. MORE
At my company, we put special emphasis on gathering customer feedback. Getting feedback can help you improve business, retain customers and bring in future customers. The customer is always right,” the old saying goes. You can build customer relationships. MORE
Learning how questions actually work can give you fresh insight into the customer discovery process. The post How Asking Works: A Crash Course in Customer Discovery Questions appeared first on GrasshopperHerder.com. Interviewing strangers is a science as much as an art. MORE
I was reminded of the importance of starting with the customer experience while I was watching this brilliant video from WWDC 1997 of Steve Jobs. The punch line happens early when he says “you’ve got to start with the customer experience and work backwards for the technology.&# MORE
Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience. MORE
The first thing you need to do is understand the behaviours and personality traits of your typical customers. This is often referred to as empathy mapping or customer journey mapping. What is a customer map? Customer maps can take many different forms. MORE
“ The idea that a business needs to treat its customers well and understand their tastes and habits is so obvious it seems hardly worth stating. To accomplish this, you sell a product or service to your customers and hopefully earn a profit on each transaction. Be a customer. MORE
Customer relationship management (CRM) refers to the activities, strategies, and technologies used by a company to manage their interactions with their existing and potential customers. They’ll make it more effective and successful when it comes to handling customer relations. MORE
Is the customer discovery process one of your pain points? The post How Do I Know When I’m Done with Customer Discovery? Customer Development Lean Startup User Experience & Research Customer Segmentation & Personas Generative Market Research Hypothesis Driven Development lean startupFind out how many interviews you should do, how often, and how to process the information quickly so you can move on to your build in no time. MORE
If you own a small business, conducting a customer satisfaction survey is an important part of running the business. It measures the degree of your customer’s satisfaction or dissatisfaction with your products and services. Have an Objective for your Customer Satisfaction Survey. MORE
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. MORE
After working in business at all levels, and consulting to entrepreneurs for years, I’m still surprised to see so many situations where things that should be easy are painful to customers, and lead to customers hating your business. MORE
Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. No matter how certain you are that your solution perfectly matches customer needs, you will be wrong. Emotions drive customer decision-making. MORE
Finding ways to increase customer lifetime value isn’t just important to a business — it’s essential. The customer lifetime value (CLV) metric shows you how much your customers like what you provide, whether it’s products or services. Feature Your Customers. MORE
Customer Related Topics 
Startup Professionals Musings
AUGUST 16, 2019
Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Keep your team happy to create engaged customers.
Startup Professionals Musings
NOVEMBER 17, 2018
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.
Startup Professionals Musings
JUNE 5, 2019
Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends.
Startup Professionals Musings
MARCH 4, 2019
Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online.
deal architect
DECEMBER 7, 2014
Most authors hate to use a word repeatedly in a sentence, or a page. Few editors allow it. But till Sadagopan pointed it out in his Amazon review of the book, SAP Nation, I did not realize the editors and. Industry Commentary
Startup Professionals Musings
JUNE 12, 2019
Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. You want that customer to be delighted by the overall experience, rather than remember the many steps and the pain.
YoungUpstarts
AUGUST 13, 2019
by Suman Sarkar, author of “ Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve “ The rise of the smartphone, fast fashion, and ride-sharing. Win With Current Customers Before Chasing After New Ones. Customers Won’t Wait.
YoungUpstarts
JANUARY 30, 2019
Most business owners are aware that no matter what industry you’re in it’s your clients/customers that ultimately determine your success. More than giving great products and services, brands must do more to let their customers know they really appreciate their business.
YoungUpstarts
OCTOBER 3, 2017
If you own a small business, conducting a customer satisfaction survey is an important part of running the business. It measures the degree of your customer’s satisfaction or dissatisfaction with your products and services. Have an Objective for your Customer Satisfaction Survey.
Grasshopper Herder
MAY 21, 2019
Learning how questions actually work can give you fresh insight into the customer discovery process. The post How Asking Works: A Crash Course in Customer Discovery Questions appeared first on GrasshopperHerder.com. Interviewing strangers is a science as much as an art.
Brandanew
DECEMBER 4, 2017
Many of us tend to believe that our businesses or brands exist to meet the needs of customers that we serve. Customers are people who use or need your products/services. The customer centricity debate wants you to put them at the heart of your work. Who is your real customer?
Grasshopper Herder
APRIL 29, 2014
When looking for product/market fit, we start with the customer. Everything starts and ends with the customer. Customer Development Lean Startups Product/Market Fit customer segmentation product/market fit That''s the "market" part of product/market fit.
YoungUpstarts
AUGUST 21, 2019
Are you considering launching a conventional customer loyalty program? Offering a new customer loyalty program modeled after what national chains have used for years is like building a coal-fired power plant today. by Ray Clopton, CEO of Wilbur.
YFS Magazine
JUNE 28, 2017
Prioritizing something “fuzzy” like customer love is often viewed as a nice-to-have because ROI is too vague. Customer Service Grow customer experience customer love customer success customer success software
The Startup Magazine
JULY 29, 2019
You’ve likely heard the saying many times before, but when it comes to running a business, your customers come first. Without customers, your business is more or less non-existent. The golden question then becomes what you can do to keep your customers interested and happy.
Feld Thoughts
SEPTEMBER 4, 2011
I was reminded of the importance of starting with the customer experience while I was watching this brilliant video from WWDC 1997 of Steve Jobs. The punch line happens early when he says “you’ve got to start with the customer experience and work backwards for the technology.&#
YoungUpstarts
DECEMBER 5, 2018
The first thing you need to do is understand the behaviours and personality traits of your typical customers. This is often referred to as empathy mapping or customer journey mapping. What is a customer map? Customer maps can take many different forms.
Startup Professionals Musings
MAY 28, 2017
With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.
Steve Blank
DECEMBER 2, 2013
We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue.
Startup Professionals Musings
JULY 31, 2019
After working in business at all levels, and consulting to entrepreneurs for years, I’m still surprised to see so many situations where things that should be easy are painful to customers, and lead to customers hating your business.
YFS Magazine
SEPTEMBER 20, 2017
The power of customer relationships shouldn't be underestimated, especially if you value customer loyalty, positive reviews and word-of-mouth advertising. Customer Service Grow customer experience customer satisfaction customer success
Startup Professionals Musings
JANUARY 27, 2017
Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. Staff all customer interactions with experienced people.
YoungUpstarts
OCTOBER 4, 2015
Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. Enter “ The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ” by Adam Metz.
YFS Magazine
AUGUST 20, 2019
Improve the pre-, during, and the post-sale journey to guarantee a positive customer experience. Grow Marketing & Sales customer experience customer journey sales selling tipsYou have one opportunity to make a first impression.
YoungUpstarts
OCTOBER 31, 2017
by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims.
YoungUpstarts
JANUARY 29, 2019
Finding ways to increase customer lifetime value isn’t just important to a business — it’s essential. The customer lifetime value (CLV) metric shows you how much your customers like what you provide, whether it’s products or services. Feature Your Customers.
YoungUpstarts
FEBRUARY 13, 2019
If you can’t keep the customers who sign up with you, you’re going to quickly find yourself in trouble. I get calls all the time from clients struggling to retain new customers. It can get a potential customer over the credibility hump.
Grasshopper Herder
MARCH 13, 2019
Is the customer discovery process one of your pain points? The post How Do I Know When I’m Done with Customer Discovery? Customer Development Lean Startup User Experience & Research Customer Segmentation & Personas Generative Market Research Hypothesis Driven Development lean startupFind out how many interviews you should do, how often, and how to process the information quickly so you can move on to your build in no time.
The Startup Magazine
JULY 25, 2019
What do your customers really think of your products or services? Perhaps you have an inkling that something’s not right – you’re seeing a lot of customer churn, for instance – but the handful of emails you’ve received from customers are positive.
Startup Professionals Musings
MARCH 8, 2019
Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience.
Startup Professionals Musings
SEPTEMBER 9, 2018
In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Think about how much Starbucks customers have changed what you need to consider to sell a cup of coffee.
The Startup Magazine
JUNE 24, 2019
Customer relationship management (CRM) refers to the activities, strategies, and technologies used by a company to manage their interactions with their existing and potential customers. They’ll make it more effective and successful when it comes to handling customer relations.
YoungUpstarts
AUGUST 17, 2017
CRM is simply customer relationship management. You know the adage, “The customer is always right,” even when they’re not. The customer is the lifeline of any good business. Engage the Customer. Don’t forget to post regularly to keep your customers engaged.
Startup Professionals Musings
DECEMBER 15, 2017
Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses.
Startup Professionals Musings
JANUARY 24, 2018
In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations.
YoungUpstarts
AUGUST 27, 2018
Getting customers to buy your product or services is not an easy ride. Besides, retaining the customers to your business is much harder. What should businesses owners do to keep their customers glued to their products or services? As a result, it inspires customer loyalty.
YoungUpstarts
APRIL 12, 2016
“ The idea that a business needs to treat its customers well and understand their tastes and habits is so obvious it seems hardly worth stating. To accomplish this, you sell a product or service to your customers and hopefully earn a profit on each transaction. Be a customer.
YoungUpstarts
JANUARY 30, 2019
There are many business owners who don’t realize that retaining customers is much more valuable than acquiring new ones. However, it’s possible that the cost of attracting a new customer is even higher. Offer Customers Loyalty Rewards or Incentives. Address Customer Complaints.
YoungUpstarts
DECEMBER 4, 2017
by Allison Yount, Director of Customer Success at Scout RFP. Customer happiness is the lifeblood of any business — after all, happy customers mean lower churn rates, increased word-of-mouth marketing, a boost for internal morale, and so much more.
YoungUpstarts
MAY 2, 2019
Potential customers use local reviews to screen the businesses they are considering working with or buying from. Many customers will opt in to accepting communication from a business when they make a purchase. At this point, the customer has had the chance to try out the product.
YoungUpstarts
JANUARY 20, 2019
Dozens of aspects contribute to the success or failure of a business; customer satisfaction is one of them. So, why is customer satisfaction so important? But first, what is customer satisfaction? Customers do not want to feel like another number – they want to know they matter.
YoungUpstarts
SEPTEMBER 14, 2015
At my company, we put special emphasis on gathering customer feedback. Getting feedback can help you improve business, retain customers and bring in future customers. The customer is always right,” the old saying goes. You can build customer relationships.
Startup Professionals Musings
OCTOBER 22, 2016
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.
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