INDUSTRY INSIGHTS YOUR PEERS ARE READING
Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. MORE
As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback. MORE
Most business owners are aware that no matter what industry you’re in it’s your clients/customers that ultimately determine your success. More than giving great products and services, brands must do more to let their customers know they really appreciate their business. MORE
In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Think about how much Starbucks customers have changed what you need to consider to sell a cup of coffee. MORE
There are many business owners who don’t realize that retaining customers is much more valuable than acquiring new ones. However, it’s possible that the cost of attracting a new customer is even higher. Offer Customers Loyalty Rewards or Incentives. Address Customer Complaints. MORE
Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. MORE
Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. Staff all customer interactions with experienced people. MORE
Most importantly, it’s more about being a proactive leader who connects to customers and the team deeply, rather than a bright light that struggles to be seen amidst the glare of a million other bright lights. Achim Nowak communication pace customers entrepreneur startup MORE
Unless you are a customer or partner, you don’t hear much about a silent killer until it’s suddenly everywhere, leading the market it is in, and functioning extremely well at scale. FullContact is one of our silent killers. MORE
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. MORE
The power of customer relationships shouldn't be underestimated, especially if you value customer loyalty, positive reviews and word-of-mouth advertising. Customer Service Grow customer experience customer satisfaction customer success MORE
Customer support can take up plenty of your time and money. If you choose to run a fully-fledged customer service team, the cost can drain your financial resources pretty quickly. Yet, customer support is not something you can do without. Educate Your Customers. MORE
Many of us tend to believe that our businesses or brands exist to meet the needs of customers that we serve. Customers are people who use or need your products/services. The customer centricity debate wants you to put them at the heart of your work. Who is your real customer? MORE
In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations. MORE
With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience. MORE
by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims. MORE
Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses. MORE
We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue. MORE
Considering the value of retaining customers, here are seven highly effective strategies that’ll help you achieve strong customer retention rates. Grow Marketing & Sales customer loyalty customer retention marketing MORE
Prioritizing something “fuzzy” like customer love is often viewed as a nice-to-have because ROI is too vague. Customer Service Grow customer experience customer love customer success customer success software MORE
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. MORE
Customer Service Grow customer experience customer reviews online reputation online reviewsOnline reviews are “the new word of mouth,” with nearly 90% of shoppers reporting they read reviews when considering a purchase. MORE
Having satisfied customers is no longer enough to keep you ahead of competitors. The bar has been raised to having “delighted” customers. Customer delight is defined as surprising the customer by exceeding his or her expectations, thus creating a positive emotional reaction. MORE
In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. Aggregators delight customers by offering a vast array of products or services under the same experience. MORE
It’s hard to keep tab of sales when we’re talking to customers. Customer Development Sales b2b sales B2B startups founders with limited sales experience have trouble with qualifying leads. MORE
My new book is now available to buy here in print version, and for pre-order in the Kindle version. As with my earlier books, I will excerpt roughly 10% of the 400 page book in a series of posts on. Enterprise Software (IBM, Microsoft, Oracle, SAP) SAP Nation, the book MORE
When looking for product/market fit, we start with the customer. Everything starts and ends with the customer. Customer Development Lean Startups Product/Market Fit customer segmentation product/market fit That''s the "market" part of product/market fit. MORE
Customer feedback provides you with the data you need to win back customers, increase lifetime value and improve your product or service. Customer Service Grow customer experience customer feedback marketing negative reviews online reputation online reviews MORE
Filed under: Customer Development. Customer DevelopmentThanks to: Alexis Finch, Sketchnotes / UX Research Consultant @agentfin. MORE
Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers. MORE
Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience. MORE
I was reminded of the importance of starting with the customer experience while I was watching this brilliant video from WWDC 1997 of Steve Jobs. The punch line happens early when he says “you’ve got to start with the customer experience and work backwards for the technology.&# MORE
The first thing you need to do is understand the behaviours and personality traits of your typical customers. This is often referred to as empathy mapping or customer journey mapping. What is a customer map? Customer maps can take many different forms. MORE
Is the customer discovery process one of your pain points? The post How Do I Know When I’m Done with Customer Discovery? Customer Development Lean Startup User Experience & Research Customer Segmentation & Personas Generative Market Research Hypothesis Driven Development lean startupFind out how many interviews you should do, how often, and how to process the information quickly so you can move on to your build in no time. MORE
All the hard work in development and marketing can go down the drain if you do not keep your customers in good humor whenever they require any help. You almost need 24/7 availability to ensure that the customers are always taken care of. Why Social Media For Customer Service is a Win. MORE
If you own a small business, conducting a customer satisfaction survey is an important part of running the business. It measures the degree of your customer’s satisfaction or dissatisfaction with your products and services. Have an Objective for your Customer Satisfaction Survey. MORE
As I was rolling this around in my early morning brain, the thought occurred to me that if you are a CEO and a people pleaser, you should spend more time with your customers. There are a plenty of CEOs who spend a lot of time with customers, but I’ve never met a CEO who spent too much time with her customers. Early stage CEOs often do this effectively but as the company grows, the time spent with customers as a percentage of overall time goes down. MORE
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. MORE
The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. In addition, most advanced CRM systems will help you analyze your specific customers for directional behavior. MORE
Customer satisfaction is worthless. Customer loyalty is priceless. Entrepreneurship Startups customer loyalty customer satisfaction how to improve customer loyalty how to improve customer satisfaction improve customer satisfaction ways to improve customer satisfaction MORE
Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. No matter how certain you are that your solution perfectly matches customer needs, you will be wrong. Emotions drive customer decision-making. MORE
Finding ways to increase customer lifetime value isn’t just important to a business — it’s essential. The customer lifetime value (CLV) metric shows you how much your customers like what you provide, whether it’s products or services. Feature Your Customers. MORE
Customer Related Topics Startup Professionals Musings
NOVEMBER 17, 2018
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.
Startup Professionals Musings
MARCH 4, 2019
Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online.
Startup Professionals Musings
MARCH 16, 2019
Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. No matter how certain you are that your solution perfectly matches customer needs, you will be wrong. Emotions drive customer decision-making.
deal architect
DECEMBER 7, 2014
Most authors hate to use a word repeatedly in a sentence, or a page. Few editors allow it. But till Sadagopan pointed it out in his Amazon review of the book, SAP Nation, I did not realize the editors and. Industry Commentary
Brandanew
DECEMBER 4, 2017
Many of us tend to believe that our businesses or brands exist to meet the needs of customers that we serve. Customers are people who use or need your products/services. The customer centricity debate wants you to put them at the heart of your work. Who is your real customer?
Startup Professionals Musings
MARCH 8, 2019
Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience.
Grasshopper Herder
APRIL 29, 2014
When looking for product/market fit, we start with the customer. Everything starts and ends with the customer. Customer Development Lean Startups Product/Market Fit customer segmentation product/market fit That''s the "market" part of product/market fit.
.png)
Grasshopper Herder
MARCH 13, 2019
Is the customer discovery process one of your pain points? The post How Do I Know When I’m Done with Customer Discovery? Customer Development Lean Startup User Experience & Research Customer Segmentation & Personas Generative Market Research Hypothesis Driven Development lean startupFind out how many interviews you should do, how often, and how to process the information quickly so you can move on to your build in no time.
Startup Professionals Musings
MAY 28, 2017
With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.
Startup Professionals Musings
JANUARY 27, 2017
Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. Staff all customer interactions with experienced people.
YoungUpstarts
JANUARY 30, 2019
Most business owners are aware that no matter what industry you’re in it’s your clients/customers that ultimately determine your success. More than giving great products and services, brands must do more to let their customers know they really appreciate their business.
Feld Thoughts
SEPTEMBER 4, 2011
I was reminded of the importance of starting with the customer experience while I was watching this brilliant video from WWDC 1997 of Steve Jobs. The punch line happens early when he says “you’ve got to start with the customer experience and work backwards for the technology.&#
Startup Professionals Musings
SEPTEMBER 9, 2018
In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Think about how much Starbucks customers have changed what you need to consider to sell a cup of coffee.
Steve Blank
DECEMBER 2, 2013
We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue.
Startup Professionals Musings
NOVEMBER 28, 2018
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story.
Startup Professionals Musings
DECEMBER 15, 2017
Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses.
YFS Magazine
APRIL 2, 2019
Considering the value of retaining customers, here are seven highly effective strategies that’ll help you achieve strong customer retention rates. Grow Marketing & Sales customer loyalty customer retention marketing
YFS Magazine
SEPTEMBER 20, 2017
The power of customer relationships shouldn't be underestimated, especially if you value customer loyalty, positive reviews and word-of-mouth advertising. Customer Service Grow customer experience customer satisfaction customer success
Startup Professionals Musings
JANUARY 24, 2018
In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations.
YFS Magazine
JANUARY 31, 2019
Customer Service Grow customer experience customer reviews online reputation online reviewsOnline reviews are “the new word of mouth,” with nearly 90% of shoppers reporting they read reviews when considering a purchase.
Startup Professionals Musings
OCTOBER 22, 2016
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.
deal architect
MARCH 25, 2019
My new book is now available to buy here in print version, and for pre-order in the Kindle version. As with my earlier books, I will excerpt roughly 10% of the 400 page book in a series of posts on. Enterprise Software (IBM, Microsoft, Oracle, SAP) SAP Nation, the book
Startup Professionals Musings
JULY 30, 2018
Having satisfied customers is no longer enough to keep you ahead of competitors. The bar has been raised to having “delighted” customers. Customer delight is defined as surprising the customer by exceeding his or her expectations, thus creating a positive emotional reaction.
Startup Professionals Musings
DECEMBER 2, 2016
In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. Aggregators delight customers by offering a vast array of products or services under the same experience.
Startup Professionals Musings
FEBRUARY 16, 2018
The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. In addition, most advanced CRM systems will help you analyze your specific customers for directional behavior.
YoungUpstarts
DECEMBER 5, 2018
The first thing you need to do is understand the behaviours and personality traits of your typical customers. This is often referred to as empathy mapping or customer journey mapping. What is a customer map? Customer maps can take many different forms.
YoungUpstarts
OCTOBER 3, 2017
If you own a small business, conducting a customer satisfaction survey is an important part of running the business. It measures the degree of your customer’s satisfaction or dissatisfaction with your products and services. Have an Objective for your Customer Satisfaction Survey.
Our Own Start-up
MAY 4, 2018
Customer satisfaction is worthless. Customer loyalty is priceless. Entrepreneurship Startups customer loyalty customer satisfaction how to improve customer loyalty how to improve customer satisfaction improve customer satisfaction ways to improve customer satisfaction
Grasshopper Herder
OCTOBER 7, 2014
It’s hard to keep tab of sales when we’re talking to customers. Customer Development Sales b2b sales B2B startups founders with limited sales experience have trouble with qualifying leads.
Brandanew
SEPTEMBER 26, 2015
All the hard work in development and marketing can go down the drain if you do not keep your customers in good humor whenever they require any help. You almost need 24/7 availability to ensure that the customers are always taken care of. Why Social Media For Customer Service is a Win.
YoungUpstarts
JANUARY 29, 2019
Finding ways to increase customer lifetime value isn’t just important to a business — it’s essential. The customer lifetime value (CLV) metric shows you how much your customers like what you provide, whether it’s products or services. Feature Your Customers.
Startup Professionals Musings
NOVEMBER 7, 2011
Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction.
YFS Magazine
APRIL 21, 2017
Customer feedback provides you with the data you need to win back customers, increase lifetime value and improve your product or service. Customer Service Grow customer experience customer feedback marketing negative reviews online reputation online reviews
Feld Thoughts
DECEMBER 26, 2016
As I was rolling this around in my early morning brain, the thought occurred to me that if you are a CEO and a people pleaser, you should spend more time with your customers. There are a plenty of CEOs who spend a lot of time with customers, but I’ve never met a CEO who spent too much time with her customers. Early stage CEOs often do this effectively but as the company grows, the time spent with customers as a percentage of overall time goes down.
Startup Professionals Musings
SEPTEMBER 12, 2016
As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.
Startup Professionals Musings
JULY 12, 2014
Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.
Startup Professionals Musings
NOVEMBER 7, 2015
Most importantly, it’s more about being a proactive leader who connects to customers and the team deeply, rather than a bright light that struggles to be seen amidst the glare of a million other bright lights. Achim Nowak communication pace customers entrepreneur startup
YFS Magazine
OCTOBER 9, 2015
Customer reviews play a big part in how people view your business nowadays. Customer Service Grow customer experience customer feedback customer satisfaction customer surveys online surveys
Steve Blank
DECEMBER 12, 2012
Filed under: Customer Development. Customer DevelopmentThanks to: Alexis Finch, Sketchnotes / UX Research Consultant @agentfin.
Feld Thoughts
MAY 3, 2017
Unless you are a customer or partner, you don’t hear much about a silent killer until it’s suddenly everywhere, leading the market it is in, and functioning extremely well at scale. FullContact is one of our silent killers.
YoungUpstarts
OCTOBER 31, 2017
by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims.
YoungUpstarts
JANUARY 30, 2019
There are many business owners who don’t realize that retaining customers is much more valuable than acquiring new ones. However, it’s possible that the cost of attracting a new customer is even higher. Offer Customers Loyalty Rewards or Incentives. Address Customer Complaints.
The Startup Magazine
NOVEMBER 13, 2018
Customer support can take up plenty of your time and money. If you choose to run a fully-fledged customer service team, the cost can drain your financial resources pretty quickly. Yet, customer support is not something you can do without. Educate Your Customers.
237 
Let's personalize your content