How Modern Companies Have Redefined Customer Support

Startup Professionals Musings

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends.

4 Strategies To Ramp Up The Total Customer Experience

Startup Professionals Musings

Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. You want that customer to be delighted by the overall experience, rather than remember the many steps and the pain.

6 Steps To Providing Exceptional Customer Experiences

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.

Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online.

How Asking Works: A Crash Course in Customer Discovery Questions

Grasshopper Herder

Learning how questions actually work can give you fresh insight into the customer discovery process. The post How Asking Works: A Crash Course in Customer Discovery Questions appeared first on GrasshopperHerder.com. Interviewing strangers is a science as much as an art.

10 Key Principles To Drive Customer Decisions Today

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. No matter how certain you are that your solution perfectly matches customer needs, you will be wrong. Emotions drive customer decision-making.

Customer Appreciation Ideas To Keep Existing Customers Happy

YoungUpstarts

Most business owners are aware that no matter what industry you’re in it’s your clients/customers that ultimately determine your success. More than giving great products and services, brands must do more to let their customers know they really appreciate their business.

Customers and Causality

Grasshopper Herder

When looking for product/market fit, we start with the customer. Everything starts and ends with the customer. Customer Development Lean Startups Product/Market Fit customer segmentation product/market fit That''s the "market" part of product/market fit.

Customer Satisfaction Surveys Tips For Small Businesses

YoungUpstarts

If you own a small business, conducting a customer satisfaction survey is an important part of running the business. It measures the degree of your customer’s satisfaction or dissatisfaction with your products and services. Have an Objective for your Customer Satisfaction Survey.

Customer, customer, customer.

deal architect

Most authors hate to use a word repeatedly in a sentence, or a page. Few editors allow it. But till Sadagopan pointed it out in his Amazon review of the book, SAP Nation, I did not realize the editors and. Industry Commentary

Customer Mapping, Motivation And Intent

YoungUpstarts

The first thing you need to do is understand the behaviours and personality traits of your typical customers. This is often referred to as empathy mapping or customer journey mapping. What is a customer map? Customer maps can take many different forms.

Customer Service Can Kill Your Customer’s Experience

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.

7 Rules for Providing Exceptional Customer Service

Startup Professionals Musings

Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. Staff all customer interactions with experienced people.

Start With Customer Experience

Feld Thoughts

I was reminded of the importance of starting with the customer experience while I was watching this brilliant video from WWDC 1997 of Steve Jobs. The punch line happens early when he says “you’ve got to start with the customer experience and work backwards for the technology.&#

7 Lessons From Airbnb and Uber On Customer Values

Startup Professionals Musings

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience.

When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue.

How To Increase Customer Lifetime Value

YoungUpstarts

Finding ways to increase customer lifetime value isn’t just important to a business — it’s essential. The customer lifetime value (CLV) metric shows you how much your customers like what you provide, whether it’s products or services. Feature Your Customers.

Eight Reasons Why Your Subscription Model Customers May Be Jumping Ship

YoungUpstarts

If you can’t keep the customers who sign up with you, you’re going to quickly find yourself in trouble. I get calls all the time from clients struggling to retain new customers. It can get a potential customer over the credibility hump.

Customer Success: The Secret Ingredient For Engagement 

YoungUpstarts

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims.

How To Measure Customer Love

YFS Magazine

Prioritizing something “fuzzy” like customer love is often viewed as a nice-to-have because ROI is too vague. Customer Service Grow customer experience customer love customer success customer success software

[Review] The Social Customer

YoungUpstarts

Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. Enter “ The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ” by Adam Metz.

6 Marketing Tips To Attract Customers To Your Rollout

Startup Professionals Musings

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well.

How Do I Know When I’m Done with Customer Discovery?

Grasshopper Herder

Is the customer discovery process one of your pain points? The post How Do I Know When I’m Done with Customer Discovery? Customer Development Lean Startup User Experience & Research Customer Segmentation & Personas Generative Market Research Hypothesis Driven Development lean startupFind out how many interviews you should do, how often, and how to process the information quickly so you can move on to your build in no time.

How Today’s Full Customer Buying Journey Is Critical

Startup Professionals Musings

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Think about how much Starbucks customers have changed what you need to consider to sell a cup of coffee.

5 Ways To Increase Your Online Reviews From Customers

YoungUpstarts

Potential customers use local reviews to screen the businesses they are considering working with or buying from. Many customers will opt in to accepting communication from a business when they make a purchase. At this point, the customer has had the chance to try out the product.

7 Groups Of Difficult Customers Test Every Business

Startup Professionals Musings

Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses.

4 Effective Way To Keep Your Customers Coming Back

YoungUpstarts

There are many business owners who don’t realize that retaining customers is much more valuable than acquiring new ones. However, it’s possible that the cost of attracting a new customer is even higher. Offer Customers Loyalty Rewards or Incentives. Address Customer Complaints.

7 Tips For Success With Today’s Demanding Customers

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations.

Demand 240

Simple Ways To Keep Your Customers Happy

YoungUpstarts

CRM is simply customer relationship management. You know the adage, “The customer is always right,” even when they’re not. The customer is the lifeline of any good business. Engage the Customer. Don’t forget to post regularly to keep your customers engaged.

Why Customer Satisfaction Is The Foundation Of Business Success

YoungUpstarts

Dozens of aspects contribute to the success or failure of a business; customer satisfaction is one of them. So, why is customer satisfaction so important? But first, what is customer satisfaction? Customers do not want to feel like another number – they want to know they matter.

How To Change Your Customer Message From Push To Pull

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story.

How POS Systems Help Improve Customer Experience

The Startup Magazine

If you own a retail business, customer experience needs to be one of your primary concerns. While often thought of as solutions for accepting payments, POS systems are powerful tools that can help with nearly every aspect of your business – including improving customer experience.

5 Innovative Ways To Inspire Customer Loyalty

YoungUpstarts

Getting customers to buy your product or services is not an easy ride. Besides, retaining the customers to your business is much harder. What should businesses owners do to keep their customers glued to their products or services? As a result, it inspires customer loyalty.

6 Ways To Create Experiences That Customers Crave

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.

3 Key Steps To Successful Customer Onboarding And Technology Adoption

YoungUpstarts

by Allison Yount, Director of Customer Success at Scout RFP. Customer happiness is the lifeblood of any business — after all, happy customers mean lower churn rates, increased word-of-mouth marketing, a boost for internal morale, and so much more.

9 Transaction Models Shape Your Customer Experience

Startup Professionals Musings

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. Aggregators delight customers by offering a vast array of products or services under the same experience.

Connecting With Customers

YoungUpstarts

“ The idea that a business needs to treat its customers well and understand their tastes and habits is so obvious it seems hardly worth stating. To accomplish this, you sell a product or service to your customers and hopefully earn a profit on each transaction. Be a customer.

4 Questions Critical To Strong Customer Support

YFS Magazine

The power of customer relationships shouldn't be underestimated, especially if you value customer loyalty, positive reviews and word-of-mouth advertising. Customer Service Grow customer experience customer satisfaction customer success

7 Steps To Meeting The New Bar Of Delighted Customers

Startup Professionals Musings

Having satisfied customers is no longer enough to keep you ahead of competitors. The bar has been raised to having “delighted” customers. Customer delight is defined as surprising the customer by exceeding his or her expectations, thus creating a positive emotional reaction.

7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. In addition, most advanced CRM systems will help you analyze your specific customers for directional behavior.

The Importance Of Customer Feedback

YoungUpstarts

At my company, we put special emphasis on gathering customer feedback. Getting feedback can help you improve business, retain customers and bring in future customers. The customer is always right,” the old saying goes. You can build customer relationships.

Three Of the Most Common Customer Service Issues

YoungUpstarts

Working in customer service isn’t for everyone. Not only that, but not handling customer service issues properly and promptly can lead to one customer telling others about their experience. If not, this is just going to frustrate the customer further.

Are You Providing Customers With Enough Convenience?

YoungUpstarts

One area of customer service that many new business owners overlook is convenience. The chances are that your customers are choosing brands and products because they want convenience on their terms. But customers also want to access your business online.