Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple
Steve Blank
OCTOBER 24, 2016
If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. Between 2001 to 2008, Jobs reinvented the company three times. Large companies and their boards live in fear of losing what they spent years gaining (customers, market share, revenue, profits.)
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