Remove 2002 Remove Campaign Remove Government Remove Stealth
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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” These aren’t hypothetical concerns. Neuromarketing just may be a whole lot better at doing it.

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The Future of Startups 2013-2017

Scalable Startup

And then medium-size businesses start to use it, and then large businesses start to use it, and then eventually the government starts to use it. Marc Andreessen: We have a bunch of stealth investments. And then small businesses start to use it. But this is a complete change from the way it has always worked.