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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

As the marketing industry developed, researchers dove deeper into buying behavior and buyers’ minds. His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. How far can subliminal marketing go? That’s a major limitation.

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6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

New businesses are usually strapped for cash, which means that they don’t have enough money for costly marketing strategies. Quite the opposite, guerrilla marketing tactics offer the factor of surprise, which is exactly what it takes to generate buzz, draw the attention of a target audience, and improve visibility. Flash mobs.

Flash 162
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The Future of Startups 2013-2017

Scalable Startup

And then five years later computers became — they dropped half in price and then the big insurance companies could buy them, and that’s when Thomas Watson, who ran IBM at the time, was quoted as saying, “There’s only a market need in the world for five computers.”. Marc Andreessen: We have a bunch of stealth investments.