Lessons Learned: Inc Magazine on Minimum Viable Product (and a.
Startup Lessons Learned
OCTOBER 19, 2009
Then, the company spends no more than a few hundred dollars marketing the product through search engines and to the contacts in its sales database and LinkedIn. We do not develop a product until we get a paying customer," says Orit Pennington , who co-founded the six-employee company with her husband in 2002.
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