2002 Government Media Stealth 
ConversionXL
FEBRUARY 19, 2020
Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” In Mexico’s 2015 elections , citizens’ responses to the governing party ads were often recorded without their knowledge. Neuromarketing isn’t the only way to gain tacit influence over consumer behavior (or government policy).
Scalable Startup
FEBRUARY 1, 2013
And then medium-size businesses start to use it, and then large businesses start to use it, and then eventually the government starts to use it. Marc Andreessen: We have a bunch of stealth investments. And then small businesses start to use it. But this is a complete change from the way it has always worked. Stick a fork in it.
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