Podcast Strategy: A Roadmap for Businesses
ConversionXL
APRIL 7, 2020
The first shows were created in late 2003, and the term itself was coined in 2004 by combining “iPod” with “broadcasting.”. Podcasting can drive traffic to a website, which, in turn, can generate leads or sales. Podcasting, by design, is ideal for generating awareness and building thought-leadership in your industry.
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