Podcast Strategy: A Roadmap for Businesses
ConversionXL
APRIL 7, 2020
The first shows were created in late 2003, and the term itself was coined in 2004 by combining “iPod” with “broadcasting.”. Once objectives are identified and prioritized, your podcasting plan should outline strategies and tactics, which include format, frequency, duration, host/s, point of view, guests, research, syndication, and marketing.
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