How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. And there’s this other thing called “gross margin,” which shows the quality of your revenue. How much ad revenue does TripAdvisor make?
150 
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