Email Subject Lines: 8 Principles for Improved Open Rates
ConversionXL
MARCH 10, 2017
Test your subject lines and measure the right metric. Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Let’s get this one out of the way early.
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