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Startup Resources

www.vccafe.com

great web customer acquisition tutorials. Banana Scrum â?? A tool simple as Scrum itself. agile product management and Scrum tool. Automates Agile / Scrum development. Demo Germany. mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â??

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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

Let’s jump on a call for a demo and maybe we can talk about pricing at the end.” And after some number of opens, clicks, and visits, we’d go in for the hard sale—a phone call from a sales rep, an office visit to provide a demo, and some kind of “buy now or else” discount on pricing. Straight-forward, logical, easy to track.

Agile 139
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7 Account-Based Marketing Examples and Lessons

ConversionXL

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Do this by creating Scrum-style squads with individual contributors from each department working together on specified accounts.

Marketing 100