Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple
Steve Blank
OCTOBER 24, 2016
The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. In contrast, large companies are often risk- averse engines – they are executing a repeatable and scalable business model that spins out the short-term dividends, revenue and profits that the stock market rewards.
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