How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
They literally can’t respond to our core differentiator. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Will a third-party pay (advertisers, data companies)? Know your planned sources of differentiation and adjust as you learn. But assuming they were able to copy us. Efficiency?
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