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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

When they work with you, your customers should feel like they are entering the bar on the television show Cheers : ‘where everybody knows your name, and they’re always glad you came.’ You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns.

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Risk Avoiders Are Opportunity Missers: 10 Excuses Business Owners Make

YoungUpstarts

As a young commodities broker right out of college, I recall receiving a call from a client named Steve each morning. Or maybe you offered an online deal to new customers, only to realize that the discount you advertised was a little too generous and wouldn’t allow you to make any profits. Yes, marketing is far from certain.

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