Advisory Board Cofounder CTO Hire Social Network 
Startup Lessons Learned
SEPTEMBER 14, 2008
This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that social networking was core to our business. Establish a customer advisory board.
Startup Lessons Learned
JUNE 22, 2009
Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. We went through another pivot when we switched again from instant messaging to social networking. Thats why its so essential to have a co-equal problem team.
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