Advisory Board Continuous Deployment Metrics Networking 
Startup Lessons Learned
SEPTEMBER 14, 2008
This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that social networking was core to our business. Establish a customer advisory board.
Startup Lessons Learned
JULY 29, 2009
For example, I’ve talked often about our belief that an instant messaging add-on product would allow IMVU to take advantage of a network effects strategy. To do that, we add specific speed regulators, like integrating source control with our continuous integration server or the more elaborate dance required for continuous deployment.
Startup Lessons Learned
JUNE 22, 2009
Ive spoken in some detail about a specific pivot that we went through at IMVU , when we decided to abandon the instant messaging add-on concept, and switch to a standalone instant messaging network. We went through another pivot when we switched again from instant messaging to social networking. Heres what it looked like.
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