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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. I set up an advisory board as a vehicle to get these industry experts engaged with the company and product. At the time this was a pretty controversial decision.

Engineer 214
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Ardent 1: Supercomputers Get Personal

Steve Blank

My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. The culture and work ethic of Convergent had earned it the title “the Marine Corps of Silicon Valley”.