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The LeanLaunch Pad at Stanford – Class 8: Key Resources, Activities and Expense Model

Steve Blank

Their initial customer segment were upwardly mobile professionals with $2-10K discretionary purchases/year (excluding travel,) and their revenue model was affiliate program fees. Any IP you need to license? We taught them theory, methodology, and practice using Customer Development and business model design.

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Startup Resources

www.vccafe.com

Steve Blank on Lean Customer Development. IP Location Tools. customer retention, churn reduction, lifetime value. free/cheap web customer relationship mgmt software. affiliate and referral marketing on the web. Lodestone Innovation Partners (IP) Ltd are spin-out specialists. Codeacademy. Steve Blank.