The LeanLaunch Pad at Stanford – Class 8: Key Resources, Activities and Expense Model
Steve Blank
MAY 3, 2011
Last week the teams tested their Revenue Models hypotheses: what are customers willing to pay for? Their initial customer segment were upwardly mobile professionals with $2-10K discretionary purchases/year (excluding travel,) and their revenue model was affiliate program fees. All the teams have crossed the Rubicon. .
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