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Why Startups Fail - 20 Top Reasons Gleaned from 32 Startup Failure Post-Mortems

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By way of crude example, if your building innovative trading software for Wall Street, be where you customers are and where you can best network. If you have a network (and everyone does), be judicious in using it, but be sure to use it. #11 11 – Pricing Issues. Pricing is one part science, 10 parts art.