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Lessons Learned: What is customer development?

Startup Lessons Learned

This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. You can learn about customer development, and quite a bit more, in Steves book The Four Steps to the Epiphany. It slices, it dices.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. What is customer development? Using AdWords to assess demand for your new online.

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Datablindness

Startup Lessons Learned

You constantly assess the situation, looking for hazards and timing your movements carefully to get across safely. For example, I quickly learned that when I twittered about the event, more often than not I would make a sale. So the product development team was busy creating lots of split-tests for lots of hypotheses.

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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

As I evolved my thinking, I started to frame the problem this way: How can we devise a product development process that allows the business leaders to take responsibility for the outcome by making conscious trade-offs? When I first encountered agile software techniques, in the form of extreme programming , I thought I had found the answer.

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Lessons Learned: The hacker's lament

Startup Lessons Learned

Sometimes, a great hacker has the potential to grow into the CTO of a company, and in those cases all you need is an outside mentor who can work with them to develop those skills. At the end of the day, the product development team of a startup (large or small) is a service organization. I am basically a one-man shop.

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Lessons Learned: Product development leverage

Startup Lessons Learned

The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. That engine of creativity has led to a catalog of something like 2 million virtual goods authored by a hundred thousand developers.