Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple
Steve Blank
OCTOBER 24, 2016
Microsoft left the 20 th century owning over 95% of the operating systems that ran on computers (almost all on desktops). Services (Cloud, ads, music) have a very different business model. Microsoft executed its 20 th -century business model extremely well, but it missed the new and more important ones.
120 
Let's personalize your content