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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost. Wrong message, wrong audience.

Customer 154
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Product-Led Growth (PLG) For Startups

Mucker Lab

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Product 78
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Essential Startup Funding Tips from 8 Seasoned Investors

mashable.com

The group seeks out technologies that are complementary to the company’s core operations, including applications, software and infrastructure startups. Paige Craig: Adrenaline-junkie Paige Craig is a former marine and intelligence consultant who’s now a prolific angel investor and startup advisor based out of Los Angeles.