Remove Bootstrapping Remove Channel Remove CTO Hire Remove Viral
article thumbnail

Transcript of How to Prepare to Sell Your Business

Duct Tape Marketing

He started Stackify to solve the biggest challenge he had as the CTO of VinSolutions, so Matt, thanks for joining me. I was that hired gun in some senses. How do we get it out to market, and we read a book, and I remember it was called, it was about traction channels, and there was like 18 different traction channels.

article thumbnail

The Ultimate Guide to Starting a Software Company

Up and Running

In the tactics section, list your sales channels and describe how you will be selling your products. If you don’t yet have a team yet, list the roles you need to hire for. If you don’t yet have a team yet, list the roles you need to hire for. On the one hand, bootstrapping your business gives you much more control over it.